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Learn about the top Twitter metrics, what they mean and how to use them to make the most of your Twitter campaigns.
More and more brands are turning to influencer marketing for e-commerce to drive online sales. Here is why your online store could benefit from this strategy.
What you need to know before launching your first YouTube ad.
If you’ve ever found yourself trying to untangle the differences between the programmatic advertising and real-time bidding, you’re not alone.
Take your B2B social media strategy to the next level with our definitive guide!
Learn from these brands that are using Instagram Stories ads to their full potential.
Call to actions are extremely powerful for advertisements. Explore the top performing CTAs for ads, how to use them and how to write them.
Hashtags are extremely powerful for social media marketing as long as you have the tools equipped to use them strategically.
With the arrival of Generation Z, brands will be smart to plan carefully how they advertise to this new group of consumers.
Is your social media ad strategy not getting you the results you wanted? Here's how to fix it.
How do you know if your social media ads are performing as they should? Understanding these key metrics is the first step.
Instagram's IGTV introduces long-form content to the platform. Use these IGTV best practices for your business.
Back-to-school season is the second-largest shopping event of the year. Here's how to make your back-to-school social media campaigns stand out.
Leverage these e-commerce personalization tools to increase online sales and build customer trust.
Learn the basics of Facebook carousel ads and how to get the most from your paid social budget.
Discover that one of your ads were disapproved? Here's how you can fix it.
As photo sharing apps emerge as dominant platforms in digital marketing, which one is most beneficial to advertise your business?
Stand out on YouTube with these five tips on increasing your organic reach.
Boost sales and increase brand loyalty to your e-commerce website by advertising on social media.
The best photo editing tools for Instagram to take your strategy to the next level.
Getting started with Snapchat advertising? Make sure to know these key Snapchat terms and definitions.
Personalized consumer experiences, automation and GDPR. Here are the topics in digital advertising to watch.
Tune in to these tips for optimizing your TV ads in an increasingly mobile world.
What is social commerce and why is it important? Here's what you need to know about the latest social media shift.
Policy changes & featured updates
that you need to know!
Learn how to measure your social media ROI to prove value behind your social media ad campaigns.
Explore the different types of Facebook Messenger ads to keep the conversation going with your audience.
In a skippable world, how do you capture a viewer's attention in those first five seconds of your YouTube ad? Read our tips to keep your audience engaged.
Ready to advertise on social media? Read the 12 biggest social media advertising mistakes to avoid.
Discover the best practices for ad targeting on Twitter to reach your optimal audience.
Follow our Facebook advertising tips for best results on your ad campaigns.
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