strike insights
Transform your
digital strategy
digital strategy
Industry benchmarks and expert advice to
rechannel your YouTube and paid social efforts.
Explore our data analytics to power your
campaigns and drive results.
rechannel your YouTube and paid social efforts.
Explore our data analytics to power your
campaigns and drive results.
What you can find on our 2024 Q1 report:
- Overall Cost Performance and Industry-Specific Insights
- Mobile and Connected TV YouTube Ads Metrics
- Key Ad creative Strategies and Ad Lengths
Our 2023 Q3 analysis explores:
- Key factors driving CPV rates and engagement trends on YouTube.
- Track view rate and video completion metric shifts from top channels and categories.
- Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.
How Consumers Discover the Best Deals
- Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
- See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.
The Evolution of 2023 Holiday Shopping
- Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
- Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.
2023 Q3 CPV Key Players and Trends in YouTube Advertising
- Explore viewer engagement trends and ad spend focus.
- Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.
