strike insights
Transform your
digital strategy
Industry benchmarks and expert advice to
rechannel your YouTube and paid social efforts.

Explore our data analytics to power your
campaigns and drive results.

We'll Updated YouTube Shifts Throughout Covid
  • YouTube: Watchtime Explosion
  • YouTube: March Cost Per Views and CPM
  • YouTube: Where People Are Watching
  • Changing Consumption
  • Evolving Responsibility About Brand Safety

Stand out on the world’s premier video platform
  • How you stack up against your competitors by view rate and cost
  • The latest demographic, seasonality and device trends to consider
  • New ways to think about targeting and testing your audience

The audience advertisers miss during the holidays
  • How advertisers distribute budgets across parents and non-parents
  • Adult spending habits and seasonal trends to consider
  • A definitive action plan for the most holiday impact

Giving baby boomers a closer look
  • How to bridge the gap between young and older audiences
  • Identify what resonates best with each generation
  • Industry tips to expand beyond your target audience

Game-changing benchmarks to appeal to an immersed audience
  • Seasonality trends, device use, demographics and more
  • Why YouTube gaming ads cost more than other industries
  • How to tap into your target audience with a sample media plan