strike insights
Transform your
digital strategy
Industry benchmarks and expert advice to
rechannel your YouTube and paid social efforts.

Explore our data analytics to power your
campaigns and drive results.

Our 2023 Q3 analysis explores:
  • Key factors driving CPV rates and engagement trends on YouTube.
  • Track view rate and video completion metric shifts from top channels and categories.
  • Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.

How Consumers Discover the Best Deals
  • Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
  • See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.

The Evolution of 2023 Holiday Shopping
  • Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
  • Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.

2023 Q3 CPV Key Players and Trends in YouTube Advertising
  • Explore viewer engagement trends and ad spend focus.
  • Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.

Discover 2023 Q2 CPV trends for YouTube advertising
  • Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods.
  • Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.