A guide to DMA Geo targeting on TikTok Reaching Location Based Audience Strike Social

A Guide To DMA Geo-targeting On Tiktok: Reaching Location-based Audience

DMA geo-targeting is one of the best ways to target TikTok’s 80 million monthly active users (MAU) in the US alone. Like other social media giants, TikTok has embraced Nielsen’s DMA to give more value to advertisers who want to target a particular region or city.

This guide will walk you through the basics of using TikTok’s DMA geo-targeting and provide a list of over 100 DMAs for your next marketing strategy.

Source: http://bl.ocks.org/simzou/6459889 

What is DMA Geo-targeting?

Geotargeting is a marketing strategy that allows you to focus your paid content on a selected consumer’s DMA. With this, TikTok can target app users by matching behavior data on current and recent location visits.

You can target specific demographics when running a video ad campaign on TikTok. This is done by choosing an available area from the drop-down menus in the “location” section. TikTok will show your video ad to users in a particular city based on the IP addresses of their mobile devices. 

Related article: Marketers’ guide to TikTok ad specs

Why Use TikTok DMA Geo-targeting?

TikTok’s DMA geo-targeting is a tool that allows buyers to hyper-target their audience. It is a great way to ensure you’re reaching the right people. Beyond this, geo-targeting will enable brands to tap into TikTok’s highly-engaged organic content, creating more action for the ad.

TikTok DMA location targeting is most effective when: 

  • Your business has one physical store and location-specific offers
  • Each store location has different landing pages

Related article: TikTok Analytics: Marketers’ Guide to Understanding TikTok Ads Targeting

Where To Locate TikTok Location Targeting Options

  1. Create a campaign on TikTok Ads Manager.
  2. Under Targeting, go to Demographics > Location
  3. Type in a location, and then all the options for that location will come up.
A Guide to DMA Geo-targeting on TikTok: Demographic Location DMA
  1. You will see County, State, Market (DMA). Note: Some locations have trademarked “DMA” after them, and you can click to target them. 
A Guide to DMA Geo-targeting on TikTok: Demographic Location State City Market

How To Create An Effective Plan When Targeting By Location

A good advertisement targets the right people so that it appeals to their interests and behaviors. However, advertisers can also go wrong by setting their parameters too broad or too narrow

Setting the parameters too broad runs the promotion to many unnecessary viewers. In other words, serving the ad to people with no interest can quickly drive up ad costs. 

Second, if you set your parameters too narrowly, you may miss an opportunity to learn what works, and at the same time, campaigns may not run consistently due to the small size of the audience pool.

List of available US TikTok DMA Geo-targeting

We’ve compiled a list of DMAs you can use for geo-targeting on TikTok. You can use these DMAs to reach a broader audience in a specific region.

Available TikTok DMA Geo-targeting by US City 

New York CityNew York, Kings County, New York, United States
Los AngelesLos Angeles, Los Angeles County, California, United States
ChicagoChicago, Cook County, Illinois, United States
PhoenixPhoenix, Maricopa County, Arizona, United States
PhiladelphiaPhiladelphia, Philadelphia County, Pennsylvania, United States
San AntonioSan Antonio, Bexar County, Texas, United States
San DiegoSan Diego, San Diego County, California, United States
DallasDallas, Dallas County, Texas, United States
San JoseSan Jose, Santa Clara County, California, United States
JacksonvilleJacksonville, Duval County, Florida, United States
Fort WorthFort Worth, Tarrant County, Texas, United States
CharlotteCharlotte, Mecklenburg County, North Carolina, United States
San FranciscoSan Francisco, City and County of San Francisco, California, United States
SeattleCity and County of San Francisco, California, United States
Oklahoma CityOklahoma City, Oklahoma County, Oklahoma, United States
BostonBoston, Suffolk County, Massachusetts, United States
PortlandPortland, Multnomah County, Oregon, United States
DetroitDetroit, Wayne County, Michigan, United States
BaltimoreBaltimore, Baltimore, Maryland, United States
AlbuquerqueAlbuquerque, Bernalillo County, New Mexico, United States
TucsonTucson, Pima County, Arizona, United States
SacramentoSacramento, Sacramento County, California, United States
Kansas CityKansas City, Jackson County, Missouri, United States
MesaMesa, Maricopa County, Arizona, United States
AtlantaAtlanta, Fulton County, Georgia, United States
OmahaOmaha, Douglas County, Nebraska, United States
Colorado SpringsColorado Springs, El Paso County, Colorado, United States
RaleighRaleigh, Wake County, North Carolina, United States
Long BeachLong Beach, Los Angeles County, California, United States
VirginiaVirginia Beach, Virginia Beach, Virginia, United States
OaklandOakland, Alameda County, California, United States
MinneapolisMinneapolis, Hennepin County, Minnesota, United States
TulsaTulsa, Tulsa County, Oklahoma, United States
BakersfieldBakersfield, Kern County, California, United States
ArlingtonArlington, Tarrant County, Texas, United States
AuroraAurora, Arapahoe County, Colorado, United States
New OrleansNew Orleans, Orleans Parish, Louisiana, United States
ClevelandCleveland, Cuyahoga County, Ohio, United States
AnaheimAnaheim, Orange County, California, United States
LexingtonLexington, Fayette County, Kentucky, United States
IrvineIrvine, Orange County, California, United States
StocktonStockton, San Joaquin County, California, United States
Corpus ChristiCorpus Christi, Nueces County, Texas, United States
CincinnatiCincinnati, Hamilton County, Ohio, United States
Santa AnaSanta Ana, Orange County, California, United States
GreensboroGreensboro, Guilford County, North Carolina, United States
Pittsburgh, Allegheny County, Pennsylvania, United States
Jersey CityJersey City, Hudson County, New Jersey, United States
St. LouisSt. Louis, St. Louis, Missouri, United States
GilbertGilbert, Maricopa County, Arizona, United States
LubbockLubbock, Lubbock County, Texas, United States
ArlingtonArlington, Tarrant County, Texas, United States
SpokaneSpokane, Spokane County, Washington, United States
Baton RougeBaton Rouge, East Baton Rouge Parish, Louisiana, United States
HialeahHialeah, Miami-Dade County, Florida, United States
HuntsvilleHuntsville, Madison County, Alabama, United States
RochesterRochester, Monroe County, New York, United States
FontanaFontana, San Bernardino County, California, United States
Salt Lake CitySalt Lake City, Salt Lake County, Utah, United States
Cape CoralCape Coral, Lee County, Florida, United States
TallahasseeTallahassee, Leon County, Florida, United States
ProvidenceProvidence, Providence County, Rhode Island, United States
KnoxvilleKnoxville, Knox County, Tennessee, United States
AkronAkron, Summit County, Ohio, United States
MurfreesboroMurfreesboro, Rutherford County, Tennessee, United States
Kansas CityKansas City, Jackson County, Missouri, United States
RosevilleRoseville, Placer County, California, United States

Available TikTok DMA Geo-targeting by US County 

A Guide to DMA Geo-targeting on TikTok: Available US County

Available by US TikTok DMA Geo-targeting by Market 

Search among the list of available DMA targeting found inside TikTok Business Manager.

Tips for Creating Effective Geo-targeted Content

To successfully geo-target on TikTok, you’ll want to create content that appeals to the market in your specific target location.

  1. Tailor your content to make it more relatable to the people in a particular city or area because
  2. There are often many different market trends in each US state. 
  3. When crafting a marketing strategy, it is essential to consider your audience’s demographics rather than looking at them state-by-state.
  4. Using relevant hashtags can reach new consumers on TikTok
  5. Laying down DMA regions on top of your existing targeting allows you to prioritize local audiences, focusing on the top market rather than a more general audience.
    When to choose State, City, and DMA
    • Target State if you want to cover a larger area
    • Pick City if you wish to target a particular city in a State
    • Choose Market if you want to target everyone in that area. For example, exclude Oklahoma City and Sherman if you wish to target Wichita Falls and Tulsa in Oklahoma on your TikTok ads campaign. You can geo-target each city by choosing the appropriate DMA.

TikTok offers great tool brands can use to deliver more personalized advertising messages, thanks to DMA geotargeting option. Marketers can find more opportunities for audiences across different demographics and geographies by including a more granular location targeting in their media plans. Matching target consumers’ location and the right messaging, campaigns are becoming relevant and exciting, resulting in a more desirable outcome.


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