Mark Your 2023 Q2 Advertising Calendar for Marketing Success

Mark Your 2023 Q2 Advertising Calendar for Marketing Success


Welcome to Strike Social’s 2023 Q2 Advertising Calendar series, where we explore the latest trends in YouTube CPV advertising. This post focuses on Q2 marketing events and how they can impact your campaigns. Advertisers should remember a few key events as we move towards the next quarter. With major events such as Mother’s Day, Father’s Day, Memorial Day, and Juneteenth on the horizon, brands have significant opportunities to engage with their target audience, improve brand visibility, and drive engagement.

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Key Events in April 2023
Key events in May 2023
Key events in June 2023
5 Tips For Ensuring 2023 Marketing Calendar Success

Our marketing calendar provides data insights into the Q2 landscape, including a detailed analysis of how these events will likely impact CPV rates, targeting options, and audience behavior. We’ll also share best practices and paid ads ideas to help you create effective advertising campaigns during this period.

So, if you want to make the most of Q2 marketing events, read our latest blog post. With the right strategies and tactics, you can achieve your advertising goals.

Related article: 2023 Advertising Calendar: Q1 Key Events with YouTube CPV Trends for Marketers

Q2 Must-know Marketing Events and Holidays for Advertisers 

​​Q2 2023 will be a busy and exciting month for marketers. Understanding how the marketing events and holidays coming up in the next few weeks will affect audiences and ad targeting can help advertisers make informed decisions about their campaign budgets.

APRIL

Q2 Must-know Marketing Events and Holidays for Advertisers  - April

πŸƒ April Fools’ Day, April 1

April Fool’s Day presents a unique opportunity for brands to showcase their creativity and sense of humor. 

Strategic Growth Blueprints: Promote playful campaigns highlighting your brand’s personality and values. 

Brand Boosting Insights: Advertisers can target audiences who are likely to appreciate their humor by using interests and remarketing lists

Fun Hashtag ideas for April Fools

  • #AprilFoolsDay
  • #pranks
  • #funny
  • #comedy
  • #AprilFools

🐰 Easter (Holy Week), April 7–10

Easter is an important holiday for many Christians and is less commercialized than Christmas. 

Strategic Growth Blueprints: Create ads that highlight the unique aspects of their offerings and provide gift ideas for the occasion. 

Brand Boosting Insights: Targeting options like demographics, interests, and behavior to reach specific groups of consumers who are most likely to purchase their products

Egg-citing Hashtag ideas for Easter: 

  • #Easter
  • #EasterSale
  • #happyeaster
  • #spring
  • #EasterDay

πŸ‘―β€β™€οΈ National Sibling Day, April 10

National Sibling Day is a fun occasion celebrating the bond between brothers and sisters. 

Strategic Growth Blueprints: Brands can use this event to promote products and services that are relevant to siblings, such as clothing, jewelry, and experiences

Hashtag ideas for National Sibling Day

  • #NationalSiblingDay
  • #SiblingLove
  • #family
  • #siblings
  • #SiblingDay

🐢 National Pet Day, April 11

Pet owners are passionate about their furry friends, and National Pet Day is an excellent opportunity for brands to connect with these fur parents.

Strategic Growth Blueprints: Advertisers can create ads that feature pets and promote pet-related products and services, such as food, toys, and grooming supplies.

Brand Boosting Insights: Targeting audience who are pet owners, animal lovers, and people interested in pet-related products

Instagram Hashtag ideas for National Pet Day

  • #NationalPetDay
  • #Petlove
  • #Furryfriends
  • #dogsofinstagram
  • #dogs

Related article: The Instagram Reels Ad Placement Effect: Setting Up IG Paid Campaigns for Success

🧾 Tax Day, April 15

Tax Day can be stressful for Americans, and brands can use this event to offer promotions and discounts that help ease the burden.

Strategic Growth Blueprints: Advertisers can create ads that promote tax-related products and services, such as accounting software or tax preparation services.

Brand Boosting Insights: Targeting an audience that is taxpayers, small business owners, people interested in tax-related products and services

Hashtag ideas for Tax Day

  • #taxday
  • #april15
  • #april15taxday
  • #paytaxes
  • #taxseason

πŸƒ Boston Marathon, April 17

The Boston Marathon is a world-renowned event for runners and sports enthusiasts, who can experience the thrill of the race and connect with brands during the event.

Strategic Growth Blueprints: Advertisers can create ads that promote sports-related products and services, such as running shoes, nutrition supplements, or fitness equipment.

Brand Boosting Insights: Include audiences who are runners, sports enthusiasts, people interested in fitness-related products and services in targeting

Hashtag ideas for Boston Marathon

  • #BostonMarathon
  • #distancerunner
  • #nyrr
  • #ilovetorun
  • #running

πŸŽ‰ Coachella Festival, April 14–23

Coachella is one of the biggest music festivals in the world, hosting more than 160,000 attendees each year. Brands have a unique opportunity at Coachella to connect with festival-goers and music lovers. YouTube will exclusively live-stream Coachella 2023, offering an immersive experience for music enthusiasts. 

Strategic Growth Blueprints: Advertisers can create ads that promote products and services related to music and entertainment, such as headphones, streaming services, or concert tickets.

Brand Boosting Insights: UGC and influencer marketing for both digital and physical activities during the festival

Festive Hashtag Ideas for Coachella 

  • #CoachellaOnYouTube
  • #Coachella2023
  • #palmsprings
  • #tomorrowland
  • #coachellavalley

πŸ«‚ Get to Know Your Customers Day, April 20

The Boston Marathon is a world-renowned event for runners and sports enthusiasts, who can experience the thrill of the race and connect with brands during the event.

Brand Boosting Insights: Advertisers can create personalized ads by using the information from customers’ recent purchases or browsing history to showcase outfits likely to appeal to them.

Hashtag ideas for Get to Know Your Customers Day: 

  • #GetToKnowYourCustomerDay
  • #NationalGetToKnowYourCustomerDay

Related article: AI-Driven Solution to Social Commerce: Meta Advantage+ Catalog Ads

β˜ͺ️ Eid al-Fitr, April 21-22

Eid al-Fitr marks the end of Ramadan and is a time for feasting, family gatherings, and gift-giving.

Strategic Growth Blueprints: This holiday is celebrated by Muslims all around the world, making it an excellent opportunity for businesses to show their support for the Muslim community

Brand Boosting Insights: Create targeted campaigns to promote traditional clothing, festive decorations, and gifts for the occasion. Use social commerce to target Muslim communities with relevant content to purchase

Hashtag ideas for the End of Ramadan

  • #EidMubarak
  • #eidalfitr
  • #eid
  • #ramadan
  • #eidoutfit

🌱 Earth Day, April 22

Earth Day is a global event that encourages people to take action to protect the environment. 

Strategic Growth Blueprints: Brands can show their support for this cause by creating eco-friendly products, hosting recycling events, or pledging to reduce their carbon footprint

Brand Boosting Insights: Boost ads with products such as reusable straws, eco-friendly cleaning products, or energy-efficient appliances

Hashtag ideas for Earth Day 

  • #earthday2023
  • #earthday
  • #earth
  • #nature
  • #happyearthday

πŸ“š World Book Day, April 23

World Book Day is a celebration of literature and reading.

Strategic Growth Blueprints: Include campaigns creating book bundles or offering discounts on popular titles

Brand Boosting Insights: Advertisers can get involved by creating an event ad for book drives and author events or boosting book-related promotions targeting book lovers and avid readers

TikTok Hashtag ideas for World Book Day: 

  • #BookTok 
  • #WorldBookDay
  • #WorldBookDay2023
  • #WBD2023
  • #reading

Related article: TikTok Brand Awareness Ad Objective: An Opportunity Media Buyers Should Know About, TikTok Consideration Objectives: Fuels Consumers’ Intent to Purchase, TikTok Conversion Objective: Leveraging Short From Content to Social Commerce

πŸ‘¨β€πŸ‘©β€πŸ‘§ Take your Daughters and Sons To Work Day, April 27

Taking your daughters and sons to work day (April 27) is an excellent opportunity for parents to expose their children to their workplace and teach them about different professions.

Strategic Growth Blueprints: Create kid-friendly promotions or offer discounts on products or services that appeal to families

Brand Boosting Insights: The target audience for this campaign could be working parents

Hashtag ideas for Take Your Kids To Work Day: 

  • #takeyourkidtoworkday 
  • #takeourchildrentoworkday
  • #TKYTWD
  • #NationalTakeYourKidToWorkDay
  • #kids

πŸ’ƒ International Dance Day, April 29

International Dance Day is a celebration of dance and its ability to bring people together. 

Strategic Growth Blueprints: Brands can offer discounts on dancewear or lessons, host a dance competition, or showcase dance-related products. 

Brand Boosting Insights: Targeted ads could showcase different dance styles, such as ballroom, hip-hop, or contemporary dance. The target audience for this campaign could be dance enthusiasts and those interested in learning how to dance. Create and promote brand AR stickers to encourage engagement

Hashtag ideas for International Dance Day: 

  • #InternationalDanceDay 
  • #danceday
  • #livelovedance
  • #dance
  • #dancelife

πŸ˜‡ Honesty Day, April 30

Honesty Day is a day dedicated to honesty and transparency

Strategic Growth Blueprints: Campaign ideas for Honesty Day could include offering discounts or promotions for customers who provide feedback or reviews, highlighting company values related to honesty and transparency, or showcasing employees who embody these values. 

Hashtag ideas for Honesty Day: 

  • #HonestyDay 
  • #Transparency Matters
  • #NationalHonestyDay
  • #truth
  • #honesty

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MAY

Q2 Must-know Marketing Events and Holidays for Advertisers  - May

πŸ”¨ International Workers’ Day, May 1

On May 1, the world celebrates the achievements of workers and the labor movement. It’s a day to recognize and appreciate workers’ contributions to society. 

Strategic Growth Blueprints: A social media campaign that showcases the importance of employees and their contribution to the business’s success.

Brand Boosting Insights:  Promote discounts or special deals to employees on this day as a token of appreciation.

Hashtag ideas for Labor Day: 

  • #Internationalworkersday
  • #laborday
  • #longweekend
  • #labourday
  • #labordayweekend

πŸ›Έ Star Wars Day, May 4

May the 4th be with you! Star Wars Day is a day to celebrate everything Star Wars. It’s a day when franchise fans can come together and share their love for iconic movies.

Strategic Growth Blueprints: Create a campaign for hosting a Star Wars-themed event, such as a movie marathon or cosplay contest.

Brand Boosting Insights:  Target audiences who are Star Wars fans, movie lovers, and sci-fi enthusiasts.

Hashtag ideas for Star Wars Day: 

  • #StarWarsDay
  • #MayTheForceBeWithYou
  • #MayTheFourthBeWithYou
  • #CloneWars
  • #lukeskywalker

πŸ‡²πŸ‡½ Cinco de Mayo, May 5

Cinco de Mayo is a day that commemorates the Mexican army’s victory over the French at the Battle of Puebla in 1862. It has since become a celebration of Mexican culture and heritage.

Strategic Growth Blueprints: Offer special deals on Mexican-inspired products or services

Brand Boosting Insights:  Include audiences who appreciate Mexican culture, food, and heritage through interest

Hashtag ideas for Cinco de Mayo: 

  • #CincoDeMayo
  • #5demayo
  • #foodie
  • #mexico
  • #happycincodemayo

πŸš€ National Space Day, May 5

National Space Day is a celebration of all things related to space exploration and the contributions of space science to our daily lives. This day is an excellent opportunity to inspire young minds to explore the universe and learn more about space technology.

Strategic Growth Blueprints: A social media campaign that showcases the importance of employees and their contribution to the business’s success.

Brand Boosting Insights: Include audiences who are students and teachers interested in science, technology, engineering, and math (STEM) fields. Include space enthusiasts and fans of sci-fi media. Check out the TikTok STEM feed here

Hashtag ideas for National Space Day: 

  • #NationalSpaceDay
  • #SpaceDay2023
  • #SpaceExploration
  • #ScienceEducation
  • #spaceday

πŸ‡ Kentucky Derby, May 6

The Kentucky Derby is a renowned horse race annually on the first Saturday in May. It is one of the most famous and prestigious sporting events in the world, attracting thousands of spectators from around the globe.

Strategic Growth Blueprints: Make your customers feel like they’re part of the action this year by hosting a viewing party or providing special deals for people who watch the Kentucky Derby with you.

Brand Boosting Insights: Please take note that betting or gambling is prohibited on most ad platforms

Hashtag ideas for Kentucky Derby: 

  • #KentuckyDerby
  • #HorseRacing
  • #TripleCrown
  • #DerbyDay
  • #kentuckystrong

🀱 Mother’s Day, May 14

As a holiday celebrated by women and mothers, Mother’s Day is a significant marketing opportunity for many brands, particularly those in the retail and gift sectors.

Strategic Growth Blueprints: Create engaging video ads that showcase their offerings and provide gift ideas for the occasion. 

Brand Boosting Insights: Advertisers can use affinity and in-market audiences to target consumers likely interested in their products or services on Google Ads.

Hashtag ideas for Mother’s Day: 

  • #mothersday
  • #mom
  • #love
  • #happymothersday
  • #mommylife

🍷 National Wine Day, May 25

National Wine Day is a holiday dedicated to enjoying wine. It’s an excellent opportunity to promote your brand’s connection to wine and offer special promotions or deals to customers.

Strategic Growth Blueprints: Offer special discounts or promotions on wine products or services. Use a branded hashtag to encourage people to share their favorite wine-related photos or memories on social media.

Brand Boosting Insights: Partner with influencers to promote your brand and create UGC with branded stickers. Boost by using ad formats to reach qualified viewers who choose to watch the ads. 

Hashtag ideas for National Wine Day: 

  • #NationalWineDay
  • #WineLover
  • #WineDay
  • #Cheers
  • #sauvignonblanc

πŸ‡ΊπŸ‡Έ Memorial Day, May 29

Memorial Day is a Federal US holiday. A day of remembrance and honor for many Americans, and it’s a chance for brands to show their appreciation for the men and women who serve in the armed forces.

Strategic Growth Blueprints: Advertisers can use Memorial Day to promote sales and special events and showcase products and services that are appropriate for the holiday.

Brand Boosting Insights: Targeting options like custom intent and life events to reach audiences most likely interested in these offerings.

Hashtag ideas for Memorial Day: 

  • #memorialday
  • #memorialdayweekend
  • #usa
  • #freedom
  • #freedomday

back-on-top

JUNE

Q2 Must-know Marketing Events and Holidays for Advertisers  - June

πŸ³οΈβ€πŸŒˆ June is Pride Month

During June, brands can show their support for the LGBTQIA+ community by creating a special rainbow flag-colored product, donating money to an LGBTQIA+ charity, or publicly voicing their support.

🀝 Bestfriend Day, June 8

On Best Friends Day, we celebrate the bond that exists between friends

Strategic Growth Blueprints: BOGO deals on Best Friends Day, so friends can enjoy your products or services together and celebrate their bond

Hashtag ideas for Bestfriend Day: 

  • #bestfriendsday
  • #BFFs
  • #Friendshipday
  • #friendshipgoals
  • #girljustwannahavefun

πŸ‡ΊπŸ‡Έ American Flag Day, June 14

This day celebrates the adoption of the American flag on June 14, 1777. It’s a day to honor and respect the symbol of our country’s freedom.

Strategic Growth Blueprints: Organize a virtual parade or a flag-raising ceremony and encourage people to join.

Brand Boosting Insights: Create branded content with American flag-branded stickers. Include patriotic Americans, veterans, active-duty military members, teachers, and students as part of targeting

Hashtag ideas for American Flag Day: 

  • #AmericanFlagDay
  • #UnitedWeStand
  • #OldGlory
  • #redwhiteblue
  • #USFlag

πŸ‘¨β€πŸ‘¦ Father’s Day, June 18

Like Mother’s Day, Father’s Day allows brands to connect with audiences and increase sales.

Strategic Growth Blueprints: They can also create ads that highlight the unique aspects of their offerings and provide gift ideas for dads 

Brand Boosting Insights: You can use targeting options like demographics, interests, and behavior to reach specific groups of consumers who are likely to be interested in their products

Hashtag ideas for Father’s Day: 

  • #father
  • #dadsday2023
  • #papa
  • #happyfathersday
  • #daddy

🫢 Juneteenth, June 19

Juneteenth is a US federal holiday commemorating the emancipation of enslaved African Americans in the United States. It serves as an opportunity for Americans to celebrate freedom and promote education and self-improvement.

Strategic Growth Blueprints: Encourage people to support black-owned businesses and donate to organizations that support racial equality.

Brand Boosting Insights:  Partner with influencers to promote your brand and create UGC with branded stickers

Hashtag ideas for Juneteenth: 

  • #Juneteenth
  • #BlackLivesMatter
  • #FreedomDay
  • #blackhistory
  • #blm

🌞 First Day of Summer, June 21

This day marks the beginning of summer and is a time to celebrate the warm weather and longer days. As summer approaches, US shoppers look for clearance bargains to kick off the season in advance of planned vacations and time off from school.

Strategic Growth Blueprints: Now is the perfect time to promote lodging, flights, rentals, restaurants, experiences, and travel products.

Brand Boosting Insights: Targeting audience who are outdoor enthusiasts, families with children, Millennials, and Gen Z

Hashtag ideas for Summer: 

  • #FirstDayofSummer
  • #SummerVibes
  • #SummerFun
  • #hellosummer
  • #summersun

πŸ’» Social Media Day, June 30

This day celebrates the impact of social media on communication and the way we connect.

Brand Boosting Insights: Leverage social media enthusiasts, business owners and entrepreneurs, digital marketers, and influencers

Hashtag ideas for Social Media Day: 

  • #SocialMediaDay
  • #socialmedia
  • #socialmediamarketing
  • #SMday
  • #digital

5 Tips For Ensuring 2023 Marketing Calendar Success

As we prepare for Q2 of 2023, it’s essential to have a marketing calendar in place to ensure your advertising campaigns are timely and effective. A marketing calendar for 2023 can help you stay on top of important dates and events, such as holidays, industry events, and product launches, and plan your marketing activities accordingly.

  1. Focus on video advertising: In 2023, online video will be the most popular type of content on the internet, accounting for 82.5% of all web traffic. Investing in video advertising is essential, with more people watching videos online than ever. Create engaging, high-quality video content that captures your audience’s attention and effectively communicates your message. 
  2. Utilize interactive ad formats: Interactive ad formats, such as shoppable ads and AR/VR ads, can be highly effective in engaging audiences and increasing conversions. Experiment with these formats to see which ones work best for your brand and target audience.
  3. Incorporate user-generated content: User-generated content (UGC) can be a powerful tool in advertising, as it adds authenticity and relatability to your brand. 
  4. Personalize your ads: Personalized ads tailored to individual preferences and behaviors can effectively engage audiences and increase conversions. Utilize data and analytics to create personalized ads that resonate with your target audience.
  5. Monitor and adjust your campaigns: Continuously monitor the performance of your campaigns and make adjustments as necessary. Utilize historical data to identify areas of improvement and optimize your campaigns for maximum effectiveness.

By following these best practices, advertisers can ensure their Q2 advertising campaigns are successful and effective in reaching and engaging their target audience.

Looking to make sure your marketing campaign is a hit in 2023? Look no further than our comprehensive Marketing Calendar 2023. Our team of experts has curated a calendar with all the important dates and events that will resonate with your target audience.

Whether it’s traditional holidays or emerging trends, our Marketing Calendar 2023 covers you. By integrating these important dates into your marketing strategy, you can effectively engage your audience, drive sales, and expand your reach.

Mark Your Way to Success: The Ultimate Advertiser’s Calendar 2023

Don’t miss the opportunity to elevate your brand and exceed your marketing goals in 2023. Strike’s Marketing Calendar 2023 can help you plan your advertising campaigns in a way that resonates with your audience and sets you apart from the competition. Reach out to us today to learn more and start your journey toward marketing success.

2023 Q2 Marketing Calendar – Out Now

Maintaining the latest trends is crucial to developing a successful marketing strategy. Our exclusive Q2 Marketing Calendar, which includes 2023 YouTube CPV comparisons for significant events, will help you plan around key holidays, events, and advertising platform costs to make the most of your budget. Sign up now!


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