Strike Social Blog Header Are Your TikTok Ads Compatible Untangle The Web of TikTok Advertising Guidelines for Industry Entry

Align with TikTok’s Advertising Guidelines for Industry Entry and Get Your Brand TikTok-Ready


Facing rejection due to non-compliance with TikTok advertising policies – industry entry can be disheartening. You’ve crafted a compelling TikTok ad, only to be halted by a “rejected” notice. Before despair sets in, consider: does your offering truly align with TikTok’s guidelines?

After encountering such setbacks, it’s essential to pinpoint the root cause. Is it the content, the visuals, or perhaps a subtle policy breach you overlooked? Are your ads truly TikTok-compatible?

Are Your Ads TikTok-Compatible? Untangle the Web of TikTok Advertising Guidelines for Industry Entry

By 2023, US TikTok ad revenues are projected to hit $6.83 billion, with an anticipated jump to $8.62 billion in 2024. But don’t let the numbers fool you – TikTok’s doors aren’t open to all. With a firm commitment to user protection, the TikTok industry entry ad policies select which businesses can fully or partially advertise.

The question is simple: Does your business make the cut? Let’s explore the criteria and discover the industries that fit into this rising ad platform.

TikTok Advertising Guidelines And Categories: What You Need to Know

TikTok has developed a comprehensive categorization system for product and service advertisements, ensuring a balanced and user-centric environment. These categories are broken down as follows:

Prohibited: Not allowed in all countries and all regions

In this category, certain products and services are deemed incompatible with TikTok ad policies for global and regional sectors. TikTok’s stance on user protection takes precedence here, maintaining a clear line against certain offerings that may conflict with their platform ethos.

Restricted: Allowed in some countries or regions on limited basis (e.g. certification, age targeting, etc.)

These ads are permitted in specific countries or regions, albeit with specific limitations in place. TikTok’s industry entry ad policies strike a balance by allowing certain video ads to select viewers under controlled circumstances.

Allowed: Allowed in all regions (Ad Review process still applies)

Here, products and services are permitted across all regions. However, even in this category, the TikTok ad approval process remains in effect. This guarantees that while the ad is acceptable, it still needs to pass the TikTok advertising guidelines.

Related article: Everything You Need to Know About TikTok Brand Safety and Suitability Tools

TikTok Industry Entry Rules on Which Industries Can Advertise

The restrictions on TikTok advertising guidelines vary, depending on the region. Let’s take a closer look at the restrictions applied in the North American region, specifically in the United States:

TikTok advertising policy Industry Entry North America

What Do Industry Entry Ad Policies Mean for Your Business?

If your line of business doesn’t classify as prohibited or restricted in TikTok’s advertising regulations, that’s a positive sign. However, it’s important to note that approval for your ads isn’t guaranteed. The TikTok advertising guidelines extend beyond these categories, going further into Ad Creatives policies and a meticulous Ad Review Process. Let’s peel back its layers here:

  • TikTok Advertising Policies – Industry Entry: The discussed TikTok ad entry guidelines by industry provide clarity on eligible products and services for TikTok Ads. 

  • TikTok Advertising Policies – Ad Creatives: While your business may not be in restricted categories, don’t overlook Ad Creatives policies. These determine what video ad content is allowed or not on the platform. Intellectual Property Infringement Rules for Ads are also looked into in this stage.

  • Ad Review Process: Creating compliant TikTok ads is crucial to pass the ad review process. At this stage, the specific contents of your video ads are examined: captions, visuals, targeting, and more. Within 24 hours, you will be notified if your ads are approved or rejected. Accordingly, you can make changes to your ad or request for an appeal.

Understanding the Essence of TikTok’s Industry Entry Ad Policies

As you contemplate your business’s place within the TikTok ecosystem, remember: the essence of this ad platform lies not just in growth figures. The TikTok advertising guidelines fosters an environment where creativity thrives within well-defined bounds. 

Your business holds the potential to become a part of TikTok’s tapestry, threading its story into the vibrant narrative of the platform. As the digital era propels us forward, the significance of aligning your business with TikTok’s industry entry ad policies becomes clearer. This isn’t just about ticking boxes for TikTok ad compliance. It’s about forging a connection that allows your brand to resonate harmoniously within TikTok’s ever-evolving realm. 

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