Keep your advertising strategy on track with Strike Social 2023 Advertising Calendar. From industry events to holidays and observances, our calendar is your go-to guide to planning high-impact campaigns that reach your target audience at the perfect time.
And as a savvy advertiser, knowing the importance of using all the tools can be an advantage when targeting the most receptive customers. But with so many holidays, industry-specific events, and observances happening year-round, it can take time to identify the best times and opportunities for advertising campaigns.
That’s where our 2023 Advertising Calendar comes in. It provides a comprehensive list of key dates and events to plan and execute strategic, high-impact campaigns that reach your target audience. This calendar can identify holidays, observances, and industry-specific events that align with your marketing goals.
Advertising Calendar Benefits: How To Use It, Why It Works
Crafting a marketing calendar early on is essential for brands and marketers to stay ahead of their competition. By planning your campaigns, you’ll have the opportunity to develop a killer marketing strategy that sets your brand apart from others in your industry.
One effective strategy is focusing on two or three key holidays most relevant to your industry. For example, if your brand sells chocolate, Valentine’s Day would be an important holiday for you, whereas if your brand sells sporting goods, the Super Bowl might be more relevant. By honing in on these critical holidays, you’ll be able to create campaigns tailored to your target audience and drive the most engagement.
Launching a holiday campaign early and building buzz with your target audience can give you an edge when the holidays roll around. You’ll be able to reach your target audience before they start making purchase decisions. This can help you to build brand awareness, drive engagement, and increase sales.
A calendar is a crucial tool for planning and executing your campaigns. It keeps you organized and on track with deadlines, helping you stay on budget, aligning your advertising efforts with overall business objectives, improving accountability and transparency within your company, providing a blueprint for tracking performance, and making necessary adjustments for success.
2023 Must-know Events and Holidays for Marketers
US holidays and major events are an excellent opportunity to reach consumers. During these celebrations, people are more likely to spend money and look for gifts and special deals. Here are a few key dates to keep in mind when planning your promotional campaigns:
2023 Q1: January, February, and March
Martin Luther King Jr. Day
Get ready to raise your voice for equality and justice, just like Martin Luther King Jr! January 16 is his birthday, and it’s a day to honor a true American hero. Join the celebration by aligning your brand with a meaningful cause and reaching a passionate audience.
Build campaigns around: Equality and passionate American citizens
Chinese New Year
Ring in the new year with a bang by celebrating the Lunar New Year this January 22! Also known as Spring Festival or Lunar New Year, it is celebrated worldwide.
Build campaigns around: Luck, Charms, and Fresh start
Campaign ideas: As a holiday that symbolizes the beginning of spring, a new year, and a fresh start, look for opportunities to show how you can help your customers.
Black History Month
Running for the whole month of February, Black History Month is an event commemorating African Americans’ achievements in US history, but currently, it’s celebrated all over the world.
Build campaigns around: Supporting Black-owned businesses.
Campaign ideas: Share the story and inspiration behind Black-owned businesses and use hashtag #SupportBlack.
Super Bowl Sunday
The most awaited sporting event for most sports fanatics happens every February. The Super Bowl is the biggest television event of the year, and advertisers can score big with a captive audience. It’s more than helmet clashing. It’s also the ultimate showdown for brands to display their ads in front of millions of viewers.
From thrilling commercials to exclusive deals, February 12 is the perfect opportunity to make a splash and reach a massive crowd in one fell swoop.
Build campaigns around: Mostly male sports fanatics
Brands expected to advertise this Super Bowl 2023: As Brand Innovators reported, these brands will announce during the upcoming sporting event.
|Food & Beverage (Soda)||Pepsi|
|Food & Beverage (Alcohol)||Molson Coors: Coors Light & Miller Light, Rémy Martin, Crown Royal, Heineken|
|Food & Beverage (Snacks)||Planters, Doritos, Pringles, Pop Corners|
|Food & Beverage (Chocolates)||Mars, M&Ms|
|Retail||Downy, Avocados from Mexico|
|Technology (Services)||Apple Music, FanDuel, Intuit TurboTax|
February 14 – the sweetest day of the year, not just for celebrating couples but for advertisers included! From bouquets of roses to romantic getaways, this holiday is the perfect opportunity to showcase your products and sweep your audience off their feet.
Build campaigns around: Male audiences, travel, experiences
Keywords to consider:
- Valentine’s Day sale
- Valentine’s Day ideas
- Valentine’s Day gifts for him/her
- Valentine’s Day recipes
- Valentine’s Day activities
Single Awareness Day
The holiday for the un-attached is right after Valentine’s day (February 15). No partner is necessary for a good time, just good friends, food, and maybe a good book or a movie. No significant other is required to enjoy the spoils of the day.
Build campaigns around: Self-care for single people
Highlighted Products: Self-care products such as skincare, candles, and bath products
Get ready to party like a president on President’s Day! Celebrate the birthdays of George Washington and Abraham Lincoln by offering your customers special deals on February 20. Take advantage of this opportunity to show your customers that you are a leader in your industry, just like these two presidents!
Build campaigns around: Patriotic messaging
Keywords to consider:
- American flag products
- President’s Day sales
- Presidential holiday discounts
- American history products
- President’s Day gifts
- Patriotic shopping deals
- White House-inspired items
- Presidential memorabilia
- Presidents Day Furniture Sales
- President’s Day clothing deals
February 2 marks the day of the ultimate weather prediction and tradition, where a groundhog’s shadow can predict the arrival of spring or six more weeks of winter as these little critters wake up from their hibernation and peek out of their burrows.
Build campaigns around: Travel, Celebrations, Weather predictions
Highlighted products: Winter clothing and gear, home improvement products, Groundhog-themed merchandise
International Women’s Day
March 8 is the perfect opportunity for brands to showcase their commitment to gender equality and empower women. Celebrate the fierce females in your audience and make your brand a champion for women.
Build campaigns around: Women’s rights, Women’s empowerment, and Gender equality
Social media content idea: Brands can use the official International Women’s Day hashtag and share content from relevant organizations to show their support and make a difference.
Are you feeling lucky? Get ready to shamrock your socks off because St. Patrick’s Day is here! It’s the one day of the year when everyone is a little Irish and ready to party.
Build campaigns around: Charms Celebrations
Highlighted products: Green accessories/home decor/clothing, traditional Irish food, Irish beer
Start of Ramadan
Ramadan is a time for spiritual reflection, devotion, self-discipline, community, and charity. As advertisers, we must be mindful of this in our messaging and approach and strive to convey a message of respect and sensitivity during this holy period.
Build campaigns around: Charity, Health, and Wellness
Campaigns to avoid: During Ramadan, it’s best to refrain from campaigns for alcohol, non-halal food, and other haram products or services targeting Muslims, as many of them abstain from those things during this time.
National Mom and Pop Business Day
It is the heart and soul celebration of local businesses in the US. Supporting a Mom and Pop business is like helping your neighbor – it’s a win-win situation for everyone.
Build campaigns around: Supporting local businesses.
Hashtags to use:
Related article: Consumers’ Optimism: Huge Gift For Advertisers This Holiday Season
Timing Is Everything: Plan Your Success With Our 2023 Advertising Calendar
Advertisers should stay up-to-date on current events and trends to be relevant and authentic. There are key dates to consider, such as upcoming holidays, that can make advertising more successful. By incorporating these dates into their strategy, advertisers can reach a wider audience and potentially increase their sales.
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Start the year off strong with a solid Q1 marketing plan! Key holidays and events and advertising platform costs play a crucial role in shaping a successful strategy.
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