Stay Within the Lines Instagrams Safe Zone and Ad Sizes

Stay Within the Lines: Instagram’s Safe Zone and Ad Sizes


Maximize your Instagram ad spending with ease! Paying attention to Instagram’s safe zone and ad sizes is crucial for success. Keep up-to-date with the latest guidelines and create standout content to increase the success of your campaigns. Whether using static images, videos, or a combination, selecting the appropriate size and format is essential for achieving your advertising goals.

Instagram’s Safe Zone and Aspect Ratios: Ensuring Your Ads Look Great on Every Device

Instagram has proven to be an incredibly effective advertising platform, with the projected Instagram ad revenue expected to reach $71 billion this 2024. As an advertiser, understanding the importance of aspect ratios is key to displaying your ads correctly on all devices, enhancing engagement, and driving conversions. To help you navigate the intricacies of Instagram advertising, we have compiled a comprehensive guide that includes best practices, actual specifications, and safe zones for various ad formats, including images, videos, carousels, Instagram Stories, and Reels ads.

With this valuable resource, you’ll have the knowledge and tools to create effective campaigns that resonate with your target audience and achieve your desired outcomes.

How to Find the Instagram Ad Sizes of Your Creative Assets

  • 1.91:1

  • 16:9

  • 1:1

  • 4:5

  • 2:3

  • 9:16

Feeds1.91:1
Facebook Feed
Instagram Feed and Explore
Facebook Marketplace
Facebook video feeds
Facebook right column
Recommended for images and videos
Instagram Shop
Ads may be masked 1:1
Messenger inbox
Messages1.91:1
Messenger sponsored messages
Recommended for images and videos
Stories1.91:1
Facebook Stories
Instagram Stories
Messenger Stories
In-stream1.91:1
Facebook in-stream video
Search1.91:1
Facebook search results
Apps and sites1.91:1
Audience Network native, banner and interstitial
Audience Network rewarded video
Feeds16:9
Facebook Feed
Ads may be masked 1:1
Instagram Feed and Explore
Facebook Marketplace
Ads may be masked 1:1
Facebook video feeds
Facebook right column
Instagram Shop
Ads may be masked 1:1
Messenger inbox
Messages16:9
Messenger sponsored messages
Recommended for images and videos
Stories16:9
Facebook Stories
Instagram Stories
Messenger Stories
In-stream16:9
Facebook in-stream video
Ads may be masked 1:1
Search16:9
Facebook search resultsX
Apps and sites16:9
Audience Network native, banner and interstitial
Audience Network rewarded video
Feeds1:1
Facebook Feed
Recommended for images and videos
Instagram Feed and Explore
Recommended for images and videos
Facebook Marketplace
Recommended for images and videos
Facebook video feeds
Recommended for images and videos
Facebook right column
Instagram Shop
Recommended for images and videos
Messenger inbox
Recommended for images and videos
Messages1:1
Messenger sponsored messages
Recommended for images and videos
Stories1:1
Facebook Stories
Instagram Stories
Messenger Stories
In-stream1:1
Facebook in-stream video
Search1:1
Facebook search results
Recommended for videos
Apps and sites1:1
Audience Network native, banner and interstitial
Audience Network rewarded video
Feeds4:5
Facebook Feed
Recommended for images and videos
* Ads may be masked 1:1
Instagram Feed and Explore
Recommended for images and videos
Facebook Marketplace
Recommended for images and videos
* Ads may be masked 1:1
Facebook video feeds
Recommended for images and videos
Facebook right column
Instagram Shop
* Ads may be masked 1:1
Messenger inbox
Messages4:5
Messenger sponsored messages
Recommended for images and videos
Stories4:5
Facebook Stories
Instagram Stories
Messenger Stories
In-stream4:5
Facebook in-stream video
Search4:5
Facebook search resultsX
Apps and sites4:5
Audience Network native, banner and interstitial
Audience Network rewarded video
Feeds2:3
Facebook FeedX
Instagram Feed and Explore
Ads may be masked 1:1
Facebook Marketplace
Ads may be masked 1:1
Facebook video feeds
Recommended for images and videos
Facebook right column
Instagram ShopX
Messenger inbox
Messages2:3
Messenger sponsored messages
Stories2:3
Facebook Stories
Instagram StoriesX
Messenger Stories
In-stream2:3
Facebook in-stream video
Search2:3
Facebook search resultsX
Apps and sites2:3
Audience Network native, banner and interstitial
Audience Network rewarded video
Feeds9:16
Facebook FeedX
Instagram Feed and Explore
Ads may be masked 1:1
Facebook Marketplace
Ads may be masked 1:1
Facebook video feeds
Recommended for images and videos
Facebook right column
Instagram ShopX
Messenger inbox
Messages2:3
Messenger sponsored messages
Stories2:3
Facebook Stories
Recommended for images and videos
* Ads may be masked 1:1
Instagram Stories
Recommended for images and videos
* Ads may be masked 1:1
Messenger Stories
Recommended for images and videos
* Ads may be masked 1:1
In-stream2:3
Facebook in-stream video
Ads may be masked 1:1
Search2:3
Facebook search resultsX
Apps and sites2:3
Audience Network native, banner and interstitial
Recommended for images and videos
Audience Network rewarded video
Recommended for images and videos

Designing Instagram ad creatives with mobile users in mind and using vertical video with taller aspect ratios can help create compelling content. Facebook, Instagram, and Audience Network support aspect ratios from 16:9 to 9:16. Selecting a taller aspect ratio enables the full use of the mobile device screen, capturing the viewer’s attention and creating an engaging experience.

To determine an image’s aspect ratio:

  1. Identify its dimensions in pixels. These can typically be found in the file information or through editing software.
  2.  The relationship between the width (first number) and the height (second number) can be calculated once the dimensions are known. For instance:
  • If an image has dimensions of 1600 pixels x 900 pixels or 3200 pixels x 1800 pixels, it falls into the 16:9 aspect ratio. 
  • On the other hand, if the image has dimensions of 1600 pixels x 1600 pixels or 3200 pixels x 3200 pixels, it falls into the 1:1 aspect ratio. 

Advertisers can customize their ad creatives for different placements and select the best-optimized version for their target audience using Meta Ads Manager. They can create a new ad, use an existing post, or utilize the Creative Hub mockup. Additionally, they can adjust the image aspect ratio or focal point to maintain the desired composition.

Understanding an image’s aspect ratio and Instagram ad sizes allows advertisers and brands to optimize their visuals for different platforms, maintain the desired composition, and deliver the intended message to their audience.

Avoid Ad Mistakes with Instagram’s Safe Zone

Different Instagram ad sizes and ad placements have specific image and video aspect ratio requirements. Safe zones are essential in Instagram Stories and Reels, as creative elements placed here are at risk of being covered by the profile icon or call to action, which could hurt your ad’s performance.

To help advertisers customize their video content for different placements, Meta Ads Manager provides tools to add logo and text overlays in different fonts and colors. Additionally, while editing your video, these tools can identify safe zones by highlighting them in yellow, preventing accidental coverage of critical, creative elements.

After uploading your media, Instagram checks for safe zones and provides feedback to assist you in making necessary modifications for optimal performance. By following these best practices and using safe zones, you can produce impactful Instagram ads that captivate viewers and boost the likelihood of conversions.

instagram safe zone for reels and stories

Source: Instagram’s Safe Zone

Best Practices in Matching Instagram Ads Sizes

Creating attention-grabbing mobile ads is essential for successful advertising. Images and videos should cover as much screen space as possible to achieve this. Choosing an appropriate aspect ratio that suits different placements and formats is essential. 

Here are some recommended aspect ratios for various placements and formats advertisers can use to create more effective mobile ads:

Ad TypeRecommended Aspect Ratio
Feed Images1:1 (Square)
Feed Videos4:5 (Vertical)
Video Carousels1:1 (Square)
Instagram Shop1:1 (Square)
Stories and Reels9:16 (Full Screen)
In-stream Video16:9 (Horizontal)
Meta Audience Networks9:16 (Vertical)

Following these recommended aspect ratios and incorporating other best practices, such as a safe zone for Instagram ads, you can create mobile ads that stand out and drive results. Remember that the correct aspect ratio may vary depending on your ad creative, so test different options to find what works best for your campaign.


Step-by-Step Guide on How to Use the Instagram Reels Safe Zone template
:

  1. Download this png file.
  2. You can add this transparent template as a layer to any editing software.
  3. By dragging it down to a layer, you can adjust the captions or other content to fit correctly within the safe zone. 
  4. Before exporting, remember to hide or remove the layer to avoid unintended elements in the final ad creative.
Instagram Reels mockup 9x16

With its popularity and visually-driven nature, Instagram provides brands an excellent opportunity to reach socially engaged audiences through advertising. However, keeping track of what’s required can be challenging with a wide range of ad types available, each with different recommended sizes and specifications.

To learn more about the required ad specifications for each Instagram ad format, click here.

The Importance of Staying Within the Instagram Lines

Visually stunning mobile ads that effectively reach your target audience on Instagram require more than just an eye-catching design. Advertisers must consider multiple factors, including aspect ratios and placement options, to maximize screen coverage and capture users’ attention. One crucial element to remember when designing ads is Instagram Safe Zone- the area within the ad guaranteed to be visible on all devices, ensuring that no critical information is cut off.

Choose the appropriate aspect ratio for each placement and stay up-to-date with any changes in placement options to optimize Instagram ads for success. Designing videos with a mobile-first approach is recommended, and vertical videos (with aspect ratios of 4:5, 2:3, and 9:16) are particularly effective because people tend to hold their phones upright. Facebook, Instagram, and Audience Network support various aspect ratios, from 16:9 to 9:16, for different ad formats, such as photo and video ads, carousel ads, Instagram Stories, and Reels ads.

To make the most of your Instagram campaigns, continual testing and iteration of ad creatives are crucial. Advertisers should aim to create attention-grabbing visuals that fit the various formats and placements available. By following Instagram ads’ safe zone and best practices and keeping up-to-date with the platform’s specs and guidelines, advertisers can produce visually stunning ads that drive better business results.

Expand your Instagram expertise. Browse Strike Social’s blogs here:

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