Setting Up TikTok Product Catalog Strike Social

A Guide on How to Set Up TikTok Product Catalog


The growing popularity of TikTok has led to being seen as an ideal platform for marketers looking to reach younger audiences and engage with them in their buying journey. TikTok has expanded its conversion solution by creating a product catalog that can easily showcase different products through its TikTok Catalog Manager.

Track key product information such as descriptions, images, product videos, links, sizes, and availability using available catalog tools. Setting up for your e-commerce success can be quick and easy.

Related article: Marketers’ guide to TikTok ad specs

How To Set Up A TikTok Product Catalog?

Advertisers can utilize items on the TikTok Catalog Manager for organic and paid content. Whether building your digital storefront for organic or paid content, creating your product listings is essential. 

Before running TikTok Shopping Ads, let’s integrate your store inventory and create your first product catalog. 

Create Your Product Catalog

​1.   Log in to TikTok Ads Manager
2.   Go to Assets
3.  Click Catalog
4.  Add Catalog

A Guide on How to Set Up TikTok Product Catalog: TikTok Business MAnager

5.   Fill out Catalog Information

  • ​Catalog Name
  • Business Center Account
  • Industry
  • Ecommerce
  • Default Currency
  • Default Location

6.   Hit Create

A Guide on How to Set Up TikTok Product Catalog: Catalog information

How to Add Products to Your Catalog?

There are three ways to add your products, you can choose between: 

A.   Manually Add Products: Insert products to the catalog by filling out a form

A Guide on How to Set Up TikTok Product Catalog: Manually Add Product

B.   Data Feed Schedule: Upload products to the store from TikTok’s e-commerce partners, such as Shopify, BigCommerce, Ecwid, and WooCommerce. 

A Guide on How to Set Up TikTok Product Catalog: Data Feed Schedule

Take Note: TikTok Data Feed supported formats are:

  • CSV
  • XML (RSS)
  • XML (ATOM)
  • ZIP
  •  GZ

C.   Upload file: Attach products through a provided template: Template form

A Guide on How to Set Up TikTok Product Catalog: Upload File
A Guide on How to Set Up TikTok Product Catalog: Template information

I. Template Information you need to prepare:

  • columns
  • sku_id
  • title
  • description
  • availability
  • condition
  • price
  • link
  • image_link
  • video_link
  • brand
  • additional_image_link
  • age_group
  • color
  • gender
  • item_group_id
  • google_product_category
  • material
  • pattern
  • product_type
  • sale_price
  • sale_price_effective_date
  • shipping
  • shipping_weight
  • gtin
  • mpn
  • size
  • tax
  • ios_url
  • ios_app_store_id
  • ios_app_name
  • iPhone_url
  • iPhone_app_store_id
  • iPhone_app_name
  • iPad_url
  • iPad_app_store_id
  • iPad_app_name
  • android_url
  • android_package
  • android_app_name
  • custom_label_0
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • Custom_label_4

II. Before you upload your file, click Check Now to make sure it is formatted correctly

III. Upload the file to complete setup

7.   Click Next

Managing your Product Catalog

1.   Check the total # of products
2.   Check the Product Status

A Guide on How to Set Up TikTok Product Catalog: Catalog Manager

3.   Check Product Information

A Guide on How to Set Up TikTok Product Catalog: Managing Product information

Scale Product Catalog Across Ad Placements

With TikTok establishing itself as a native marketplace, brands and advertisers alike are now following suit to go where the consumers are to engage with a broader set of audiences.

Setting up your product catalog on TikTok is a step ahead in creating personalized ads to deliver product recommendations to your target audience- organic or paid content. 

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