How to get started with TikTok Spark ads a step by step guide in activating Authorization codes

How to Get Started With TikTok Spark Ads: A Step-By-Step Guide to Activating Authorization Codes


In today’s blog post, we’ll cover a step-by-step guide on activating the authorization code that will help you get started with TikTok Spark Ads as soon as possible. 

Spark Ads leverages creators’ influence to endorse brands and create trust authentically. Combining highly engaging organic content with TikTok advertising brands can create a powerhouse marketing strategy.

Let’s dive in!

What Are TikTok Spark Ads?

TikTok’s Spark Ads is an ad unit designed to scale engagement and attract qualified users through native content. Like Facebook and Instagram boosting features, Spark Ads allows you to take your or other content creators’ top-performing video and ensure more app users see it. 

Related article: Elevate Organic Growth with TikTok Spark Ad

How Do Spark Ads on TikTok Work?

Spark Ads made collaboration with TikTok content creators and influencers more meaningful. Since Spark Ads retains all the usual video features of organic content, such as account name, caption, and audio, it also has likes, comments, and shares to be part of the ad campaign metrics, including your CTA. This gives an edge over Non-Spark Ads that behaves like regular sponsored content. Indeed, Spark Ads is an excellent way for brand discovery.

Let’s learn how to share TikTok authorization codes to create Spark Ads!

Set-up guide for creators:

1.   Go to the TikTok creator’s profile and select Menu (☰)
2.   Click Creator Tools
3.   Turn on Ad Settings

Activating Authorization Codes for TikTok Spark Ads: Creator Tools

5.   Go to the TikTok video that you want to turn into Spark Ads > Click More Options (⋯)
6.   Go to Ad Settings

Activating Authorization Codes for TikTok Spark Ads: Ad Settings

6.   Toggle the Ad Authorization field to “On” and agree to the terms and conditions.
7.   Click Generate
8.   Select the Ad duration
9.   Then click “Authorize.”

Activating Authorization Codes for TikTok Spark Ads: Available Period

10.   The video should be “In progress” then click Save
11.   Click Manage

Activating Authorization Codes for TikTok Spark Ads: Video Code

12.   Click “Copy code” and ask the TikTok video creator to send it to you

Note: The TikTok Spark Ads video code should look like this

Sample TikTok Spark Ads video code

Set-up guide for advertisers:

1.   Log into your TikTok ads dashboard > Assets > Creatives
2.   Select Spark Ads tab
3.   Click Apply for Authorization

Activating TikTok Spark Ads

4.   Paste the code the creator sent you in the text field and click on “Search”

Activating Authorization Codes for TikTok Spark Ads: For Advertisers

5.   You’ll see the TikTok video. Click on “confirm”.

Activating Authorization Codes for TikTok Spark Ads: Apply Code

6.   Create Spark Ads campaign. Fill out your campaign details

Activating Authorization Codes for TikTok Spark Ads: Apply for Authorization

7.   Identity > Choose TikTok account for Spark Ads
8.   Select the TikTok account
9.   Fill out the Ad Creatives, including your chosen CTA
10.   Click Submit

Activating Authorization Codes for TikTok Spark Ads: ad setup

How to Deactivate Spark Ads?

Guide for creators:

1.   Go to the TikTok creator’s profile and select Menu (☰)
2.   Click Creator Tools
3.   Turn off Ad Settings

Activating Authorization Codes for TikTok Spark Ads: Deactivate Spark Ads Creator Tools

Guide for Advertisers

  1. Log into your TikTok ads dashboard > Go to Assets > Creatives
  2. Select the Spark Ads tab
  3. Check if the TikTok video is still active or inactive

Take Note: Once the set ad duration expires, the “delete code” button will appear on your dashboard

How effective are TikTok Spark Ads 

Based on TikTok’s data, Spark Ads have a 30% higher completion rate and 142% higher engagement rate than standard In-Feed Ads. With 4.2% lower CPM, it also drives up to 43% higher conversation rate.

Let our Strike Social team help you leverage data, technology, and paid social advertising to create a winning online presence. Connect with us!

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