11 Million
Completed
Video Views
This HVAC YouTube ad case study demonstrates the power of precise audience targeting and compelling content.
81%
Video View
Completion Rate
Due to the high level of YouTube ad targeting, the campaigns achieved a high video completion rate. It indicates content relevance with strong viewer engagement.
51%
Sports-Centric Audiences Targeting
Despite the 4:5 ratio of sports-focused vs. branded audience, this YouTube ad campaign effectively reached a more engaged sports fan base.
YouTube’s massive inventory has enabled it to capture millions of viewers with different audience targeting options for advertisers. To expand its market influence and strengthen customer engagement within Canada, an HVAC brand employed strategic audience targeting to optimize both extensive reach and engaged views. Together with granular audience targeting, the perfect balance of running YouTube Instream Non-Skippable and Video View Campaign drove both reach and views to target audiences.
This strategy involved delivering stories that resonated with local communities, such as highlighting how our HVAC solutions can withstand Toronto’s harsh winters or Vancouver’s damp climate. Recognizing the distinct pulse of each locale meant allocating budgets and targeting strategies that spoke to these communities and showed genuine attachment through our client’s well-crafted creatives.
Campaign Strategy and Execution
Focusing on Custom Intent audiences, the campaign tapped into Canada’s appetite for sports, mirroring the nation’s pulse. Simultaneously, it didn’t shy away from spotlighting sustainability through Custom Affinity audiences, echoing the brands’ eco-conscious narrative.
Geo-targeting was the campaign’s compass, guiding the message to regions ripe with HVAC demand and high YouTube activity. The team did not practice a set-it-and-forget-it campaign; it was a dynamic, living strategy that evolved in real time, maximizing efficiency and engagement at every turn.
13% increase in CPM efficiency for Non-Skippable ads and a 40% reduction in CPV for Skippable ads, surpassing Strike’s guaranteed rates. A campaign that produced savings and strengthened the brand’s presence across Canada.
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