Facebook Reels Ads 101 A Complete Setup Guide With Ads Specs 1

Facebook Reels Ads 101: A Complete Setup Guide With Ads Specs


Imagine connecting with your target audience in a way that feels intimate, authentic, and engaging. Imagine turning the power of video to your advantage and placing your brand in front of consumers already spending their time-consuming organic and paid content. Stop fantasizing and make it real with Facebook Reels Ads!

But before hitting the boost button, make sure you’re familiar with the technical specs of Facebook Reels. In this blog, we’ll pull back the curtain and give you a glimpse of the key specs you need to consider utilizing Facebook Reels Ads to make your brand shine and encourage target viewers to engage.

Relate article: Unlock The Power Of Facebook Reels: A Marketer’s Must-Read Guide

Getting Started With Facebook Reels Ads

When advertising on Facebook Reels, it’s essential to follow technical specifications to ensure that your ads meet the platform’s requirements and are delivered effectively to the target audience. These specs include the duration of your video length, format, video resolution, audio, file size, and aspect ratio.

Understanding and adhering to Facebook Reels Ad Specs will increase the chances of your ads being approved and help deliver visually appealing, engaging, and effective Reels content.

Facebook Reels Ads Specs

  • Duration: Your video can be up to 60 seconds long. It should be in a fullscreen, vertical format.
  • Format: It should be in .mp4 or MOV format
  • Video Resolution: Uploaded Reels will be capped at 720p after upload, but it is recommended that you upload at least 1080P or 4k if available
  • Sounds: We recommend that your video ad creative uses music or sound to fit the Reels placement better. Use royalty-free music from Facebook Sound Collection or original audio/ voiceovers instead.
  • File size: max of 4GB
  • Dimension size: 9:16 aspect ratio

It’s also important to note that these specifications are subject to change over time. Maximize your ad’s performance by understanding and adhering to Facebook Reels Ad Specs. Increase approval chances and deliver visually appealing, engaging, and effective Reels content.”

Step-by-step Guide To Setup Facebook Reels Ads

Boosting Facebook Reels content is a great way to increase awareness and engagement with your target audience. However, creating and scaling success in Reels Ads can be complex, especially if you are unfamiliar with the technical specifications and business manager navigation. 

Here’s a step-by-step guide to provide knowledge and guidance on utilizing Facebook Reels ads.

Run Ads On Facebook Reels

While it’s currently not possible to boost Reels directly, here’s the setup process to supercharge your organic Facebook Reels ads and watch the magic happens.

Step 1: Go to Ads Manager and select Create

Boost Facebook Reels Ads

Step 2: Choose one of the following campaign ad objectives:

  • Conversions
  • Reach
  • Traffic
  • Video views
  • Brand awareness
  • App installs
Boost Facebook Reels Ads. Campaign Objective

Step 3: Create your ad. Fill in the details for your campaign, budget, schedule, target audience, optimization, and delivery

Boost Facebook Reels Ads - Campaign Details

Step 4: In Manual Placements options, select Manual Placement for a standalone Reels ad campaign.

Boost Facebook Reels - Manual Ads Placements

Step 5: Under Placements, select the dropdown next to Stories and check the box next to Facebook Reels.

Selecting Ad Placements Boost Facebook Reels Ads

Step 6: Choose your Call to Action and Publish your Ad

Boost Facebook Reels Ad Preview

Note: Your ads will be reviewed. Once approved, they’ll appear in viewers’ Instagram Reels. Aside from boosting, advertisers can leverage two ad types: overlay ads and post-loop ads.

Facebook Reels Vs. Stories: A Closer Look

Regarding video content on Facebook, brands have multiple placement options, including Reels and Stories. Both options have unique features and benefits. Understanding their differences is essential to make an informed decision on which best suits your campaign needs.

Reels and Stories allow brands to create short-form video content, but there are a few key differences to consider. Reels are a full-screen, vertical video format designed to mimic the look and feel of TikTok. On the other hand, Stories are a full-screen, vertical video format designed to mimic the look and feel of Snapchat.

Here are some other unique features of the two short-form content placements: 

FeaturesFacebook ReelsFacebook Stories
FormatVideo onlyIt can be a mix of photos, videos, or post from your feed
LengthMax. length of 90 secondsThe video should be no more than 15 secondsPhotos no more than 7 seconds
PlacementHas more Facebook space, increasing viewsLimited space; rarely get featured on explore page
LifespanUntil you deleteWill disappear after 24 hours
ReachEven people outside your network can see your reelsFollowers of the account
SharingIt can be shared by anyone and does not disappearIt can be shared via messenger and/or as a story, disappears in 24 hrs
EngagementThrough commentsThrough Direct Messages (DMs)
Caption & HashtagFull captions, hashtag limit up to 30No captions, hashtag limit up to 10
Audio OptionsSoundtracks recorded audio, and other sounds from creatorsSoundtracks
EditingAudio edit, align clips, AR effects, countdown, and timerEdit filters, layouts, and camera effects
SavesCan be saved by usersCannot be saved by users
DraftsCan save a draftDoesn’t allow saving as draft

Related article: The Instagram Reels Ad Placement Effect: Setting Up IG Paid Campaigns for Success

Key Takeaways

Understanding the technical specifications of Facebook Reel Ads will help brands realize the full potential of their short-form video ads. While Stories ad placement has shown efficacies in expanding reach, Reels will offer new dynamics with its longer-form creative. In addition, Facebook Reels ads can capture a wider group of audiences as non-page followers can discover brands’ video promotions on their feeds.    

Adopting new features like Facebook Reels Ads can diversify and enhance an advertising strategy. By following the guidelines outlined in this article, advertisers can expect to see an improvement in the performance of their Facebook Reels Ads campaigns.

Interested To Know More About Facebook Reels Ads?

Meta Reels has seen a 50% rise in daily video plays from six months ago, with 140 billion across Facebook. With such a large audience and the daily time spent by its users, it’s the perfect place to advertise your brand.

Strike Social will deliver you results! We’ll drive traffic and boost your brand awareness with short-form video advertising on Facebook- helping you reach your target audience at the right time. Our experts can optimize your ad campaign to get the most ROI for every advertising dollar spent.

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