Search Results for: facebook

In the world of social media advertising, Facebook is definitely the overall reigning champ. Almost every type of customer is on Facebook. But, there’s a part of Facebook that has an even higher concentration of users than the platform itself: Facebook Messenger. Overall, messaging apps now have more users than social networks. Facebook Messenger alone […]

In an update from Facebook last month, the social media giant announced it would be bringing down the hammer on low-quality ads in an effort to improve user experience and transparency. In the announcement, Facebook said: “Low-quality ads on Facebook, such as ones that include clickbait or direct people to unexpected content, create bad experiences […]

Facebook advertising is a staple in almost every social media strategy. Creating the right strategy, however, can be a bit of a challenge as there are a lot of working pieces. For one fashion e-tailer, sharpening the human connection in their ads was the path to their success. This international subscription e-tailer has dominated in […]

Common misconceptions and myths about Facebook advertising often seem to discourage business owners, CMOs and marketing specialists from promoting their companies on the social media giant. But we have news for you: they’re called myths for a reason because they’re simply not true! Sure, user growth on Facebook has slowed in recent months, but it’s […]

If you think you know Facebook inside and out, we’re about to put your knowledge of the social media giant to the test. Using Facebook is arguably one of the most effective ways to grow your business, both from a brand awareness and engagement perspective. With over 2.2 billion active monthly users, it’s simply a […]

Over the past year, Facebook has seen a lot of changes to its platform. In Q1 and Q2, we’ve already seen significant updates trickle into the network, including a News Feed update and several policy alterations. The social media giant has been aiming to improve transparency across all aspects of the platform. ”Our focus in […]

Whether you have some experience or are completely new to Facebook advertising, you may not realize the full benefits of incorporating Facebook Messenger ads into your marketing strategy. The idea behind Facebook Messenger ads is to promote conversation with a brand, typically with goals to increase engagement, customer satisfaction and most importantly, increase conversions. More than 1.3 billion […]

What started out at as a simple social networking site has become the world’s largest marketing tool for advertisers. With more than 1 billion active daily users on Facebook and a fairly even gender split, it’s no secret that Facebook advertising is lucrative for brands. Advertising on Facebook has the power to expand your business, but there’s […]

Are you curious about Facebook ad costs? Observations from digital marketing managers and forecasts indicate a consistent trend of increasing advertising investment in paid social media platforms year after year. Despite the considerable slowdown, social media ad spend in the US is projected to grow by 5.67% in 2024, reaching $76.4 billion. As advertising spending […]

Gathering info that can help determine things like the best time of day or day of the week to post content is one of the most compelling reasons to use Facebook’s Insights tool. If you’re running various social media campaigns, especially ones involving Facebook, it can also be a cost-effective way to plan your strategy. […]

You’ve checked and rechecked your punctuation and your grammar. You’ve read it backward and forward. It’s perfect. Time to make your masterpiece public. But wait! Before you hit publish, have you considered how to boost your blog’s performance on Facebook? The quickest way to reach out to your internet audience is through social media. You […]

Representing 66 percent of all social media advertising spend, Facebook is undeniably important. And for brands that get it right, the return on investment can be substantial. Like most advertisers, you’re probably sold on Facebook advertising as well. You know your goals. You’ve set your strategy. In short, you’ve completed all the groundwork for a successful […]

Overview On April 26th, 2021, Apple’s much discussed iOS 14.5 update was widely available in general release.  ATT or App Tracking Transparency, looks like the image to the right.  In iOS 14.5, if you ask the app not to track, it will lose access to the IDFA (Identifier for Advertisers).   As has been widely […]

April 9th, 2020 In late March I posted about rapid pricing changes in YouTube ​here​. Here’s how the larger paid media story movie of 2020 will likely play out. Unfortunately, a number of formerly consistent marketers will not be able to have any ‘keep the lights on advertising’ for the rest of the year. Who knows […]

If you’re advertising on social media, chances are your leads and sales generated by social media ads actually make up a significant percentage of your revenue. So increasing your sales with social media just makes the biggest slice of your pie even bigger. That’s awesome, right? We all want bigger slices of pie! But social […]

In digital and social media marketing, video is the next frontier. Video has already shown its chops as an online marketing tool. It’s expected that by 2019, 80 percent of internet traffic will be video. That much video traffic means that marketers will need to use video to keep up, since that’s what they’ll be […]

In the past ten years, digital advertising has become a necessity for all kinds of businesses. The rapid growth alone across social media and search engines is enough to explain that digital advertising is profitable for companies. But when we look at the individual mediums and their ad spend growth, it’s new technology that shouldn’t […]

Advertisers doing their research online can come across an abundance of social media marketing myths that often masquerade as legitimate advice. In this article, we will be exploring popular social media marketing misconceptions, replacing conjectures with concrete insights. Separate fact from fiction and uncover the reality behind successful social media marketing practices. Revealing the Facts: […]

Clothes. Razors. Makeup. Meals. Even fresh cold coffee on tap. Yes, you really can have these items delivered to your door on a monthly, even weekly basis in the form of a fun (sometimes elaborately) decorated subscription box. Every month (or recurrent period), these subscription boxes with special goods are delivered to millions of consumers […]

If you’d told someone ten years ago that they’d be spending a decent percentage of their day speaking to Siri and Alexa, they’d probably ask, “Who the heck are they!?” Likewise, the idea of seamlessly transitioning from one device to another, never mind using one device to control another device, would have seemed a far […]

Social media advertising may not seem like the best place for the real estate industry to advertise. People usually go to search engines to find real estate agents and properties. But social media ads for real estate can be just as effective as they are for other industries. To make it work, though, you’ve got […]

The modern marketplace is more diverse than ever. It’s very rare that a customer makes a purchase after interacting with a company through just one or two channels. On average, a customer communicates with a brand through four touch points during the buying process. Omnichannel marketing is designed to address the way modern buyers make […]

There was a time when people thought Snapchat would be a spectacular failure, and there would be no social media marketing value in the platform. Now Snapchat has 191 million daily active users. Instagram Stories and Facebook Stories have replicated Snapchat’s method with even more success. Instagram Stories get over 400 million daily active users. […]

How to market your subscription box to the masses You can pretty much subscribe to anything today — razors, makeup, prepped dinners and clothing styles handpicked just for you. The list goes on. If you’re in the subscription box industry, you know very well that it’s become saturated with curated boxes left and right. That makes […]

Data privacy on the internet continues to be front and center with rapid policy changes taking place. The most recent change came in mid-September with an update to Apple’s Intelligent Tracking Prevention feature, or ITP 2.0. If you’ve been keeping up with ITP 2.0, you know that Apple is moving to prevent applications from tracking […]

Snapchat is a bit of an enigma for marketers. On one hand, Snapchat has a huge user base that’s extremely active. On the other hand, accessing that user base with ads has proven challenging. The challenge comes from the unique way Snapchat users interact with the platform. Unlike Facebook or Instagram, Snapchat content is ethereal. […]

You’ve devised the perfect Facebook strategy and you’re ready to launch a campaign. You have the right message selected and the creative nailed down. But how do you know that your campaign will see results? Is it based on an educated guess? Or do you have solid evidence and insights from past campaigns to expect […]

Social media is immensely useful for driving traffic and generating sales for e-commerce businesses. So finding the best e-commerce ads for your brand and product is kind of a big deal. Choosing the right ads boils down to looking at two things: What you want people to do when they see your ads. What sort […]

Pinterest is home to millions of DIYers, crafters, fashionistas, foodies and more. And this year, the popular inspiration platform reached 250 million monthly active users. If you’re looking to promote your website, products or content on the platform, it’s best to know the right steps to take for success. Throughout this article, we’ll dive into […]

Influencer marketing is arguably one of the most effective social media marketing techniques. However, influencer marketing can be tricky to get right. It depends heavily on authentic presentation and reaching the right audience. There are a couple of things to understand before you get into the weeds of influencer marketing: Influencer marketing is a long-term marketing […]

Amazon has set the pace for the e-commerce industry. They’ve discovered the key to keeping their customers satisfied: endless product reviews, convenient shopping cart features, wish lists and not to mention the convenience of 2-day delivery (or in Whole Foods’ case, two hours). They employ thousands of software engineers, leverage robust targeting technologies, have one […]

Instagram advertising can generate a lot of sales. You’re smart for doing it. However, advertising on Instagram is a bit of a different show than advertising on other mediums and social networks. So it’s pretty common for businesses to find that their Instagram ads are not delivering. The good news is that it’s not because […]

Before you know it, stores will be stocked with spooky decorations, collections of creepy costumes and candy displays on every end cap. That means, if you haven’t already, you should be devising and executing a strategy for your Halloween social media campaigns. While a short-lived holiday, Halloween brings in billions of dollars each year. Last […]

Click through rate is an important metric for measuring how effective your PPC and social media ads are. Click through rate tells you what percentage of people who saw your ads actually clicked on them. The math for determining your click through rate is pretty simple. Just divide the number of clicks by the number […]

Historically, video has been shot horizontally. This is no problem on platforms where the majority of users view the content on their desktops. On a desktop, horizontal video looks best. On mobile, though, vertical video looks best the vast majority of the time. And social media is viewed on mobile a vast majority of the time. […]

So, you’re piecing together your B2B social media strategy and you’ve reached the tricky part: you need to determine which channels you’ll focus your attention on – at least, initially. You’ve outlined your goals and you’ve painted a clear picture of whom you need to reach with your social media activity, now you need to […]

New to Pinterest? Have you been hiding on your Facebook Business page for too long and need to expand your social media marketing horizons? Maybe, you just found out that 200 million people use Pinterest every month, including 52 percent of U.S. millennials. Regardless, we’re about to set you on your way to becoming a […]

We’ll not wait until the end of this article for the big reveal – the question of which type of social media ad is most effective is ultimately a trick question. It will largely depend on what your company is trying to achieve through social media. Do you want to increase the awareness of your […]

It’s time to face the harsh truth: organic social media reach is getting harder and harder to achieve for businesses. If you’re not convinced, consider these alarming stats: 70 percent of Instagram posts aren’t even seen and organic reach has notoriously declined on Facebook for years. That’s why millions of businesses have turned to social […]

Optimizing your website for speed and your content for search engine visibility might have been sitting at the top of your priority pile for a few years by now. But what about optimizing social media ad campaigns? The campaigns might run themselves, but their performance can always be improved and shouldn’t be taken for granted. […]

Sorry, millennials. It’s time to start paying attention to Generation Z. As a wave of new consumers approach, brands have been slowly shifting their social media advertising focus to teenagers and it’s best to plan wisely when going after these tech-oriented consumers. How is Gen Z defined? For starters, it’s the most diverse generation. In terms of years, […]

By now, most of us have realized the huge potential of social media advertising. There are 3.03 billion people thumbing through social media feeds everyday. Social media is a goldmine of potential customers. But there’s a catch: social media advertising doesn’t work the same as other advertising. Your social media ad strategy should fit into your overall marketing strategy. But the […]

As many of us in social media advertising know, metrics matter. They help marketers and advertisers understand ad performance, better understand their audience, how to improve ads and how to better allocate budgets. Social media ad metrics help determine return on investment (ROI), which is easily the most important reason to track and measure them. Social media […]

Instagram recently revealed a new feature to its app called IGTV. They dubbed it “the next generation of video.” As you already know, Instagram allows videos on both its feed and Stories, but users are limited to only capturing and displaying short videos. Source With the introduction of IGTV, users have the ability to upload videos between […]

The school year creates one of the most reliable seasonal shopping cycles. Back-to-school social media campaigns are incredible tools for boosting your back-to-school revenue. But back-to-school season is shorter than it might seem, so you need to get going on your back-to-school marketing efforts soon. Tips for Creating Standout Back-to-School Social Media Campaigns Here are five ways […]

There’s an inevitability that at some point in your marketing career you’ll be managing a social media campaign which has a few ads disapproved—it has probably already happened. The primary reason that social media ads are disapproved usually revolves around the issue of the ad not meeting policies or advertising guidelines. Of course, Facebook, Twitter, YouTube and other social […]

Disappearing photo stories have become the biggest trend in social media marketing as people can share their everyday lives in real-time with the tap of a camera. Add in some filters, a couple GIFs and some funky text, and you have a highly interactive platform that millions of people love. Choosing Between Snapchat and Instagram Stories: Which […]

So you have an e-commerce website, but how do you build brand awareness, increase loyalty, and more importantly, drive sales? Where do you start? Over the last few years, the digital space has become a battleground for e-commerce sites to keep afloat alongside the stiff competition, better known as Amazonification. Online retail is skyrocketing and social […]

Digital advertising has seen a whirlwind of changes and trends already this year, with many redefining the future of advertising. As we’re nearly half way through 2018, these digital advertising trends will also take us well into 2019, reshaping much of the industry moving forward. Strike Social has compiled the top five digital advertising trends […]

Digital ad spend surpassed TV ads in 2017 and advertisers are taking notice. This was the first time digital ad spend trumped TV. Additionally, revenue on the digital ad side showed no signs of slowing down last year, growing 21 percent. Digital advertising on mobile is a driving factor behind the growth – it contributed to […]

You’ve probably heard the term social commerce thrown around over the last year or two. Social commerce is becoming increasingly relevant for businesses that want to reach and acquire more customers online. After all, the average person spends more than two hours a day on social media. What is social commerce? The simple definition of social commerce is […]

What is social media ROI? Return on investment (ROI) as it relates to your social media efforts is a measurement of its efficiency. Why is it important? To put it simply, tracking progress and performance is key. How else would you know how your efforts are affecting business and performance levels? How do you prove value? […]

In social advertising, mistakes can end up costing you a lot. Before you run your first social ad campaign, make sure that you have a focus on your social advertising efforts. Below are the biggest social media advertising mistakes, and the ones that you certainly want to avoid. 1. Not having a social advertising strategy So […]

Nearly 70% of all U.S. adults use at least one social media site and each platform has a different purpose and offers advertisers different ways to engage with their audience. Along with that, there are different user demographics for each platform. The same people aren’t on or as active across every social media network that’s available. Some […]

How often are you seeing current or potential customers coming to your site but then not taking any action? They simply poke around your pages a bit and then leave, without giving you a new conversion. How can you get that customer back to your page to actually go through with the action you’d ideally […]

There’s been a lot of chatter around ad blockers, especially since the announcement from both Apple and Google about installing ad blocking software to their Safari and Chrome browsers. Something that’s still fairly new to the mix? Mobile ad blocking. As more and more traffic moves to mobile, there’s a sense that mobile ad blockers will become more relevant. But should […]

When clients come to our media buyers with their campaigns, we try to understand their goals and how to best use the creatives they’re ready to run. A campaign intended for driving sales will lead to a shopping campaign while wanting more app installs will result in an app download campaign. So how do our […]

Every social media platform brings something different to the table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs. But how does it all come together? We’ve created several guides to help you navigate through the advertising costs of each […]

LinkedIn is the ultimate place for advertisers targeting other businesses or potential employees. It offers great advertising formats that aren’t intrusive to the viewer and you only pay when your message is delivered. Considering this is an all professional setting, does it mean LinkedIn advertising is going to cost you a considerable more amount of […]

Pinterest is no longer just a place to find inspiration. Users now come to the platform ready to act on ideas already in mind. The company created a diverse set of tools to help users with that, empowering advertisers to engage with these customers in innovative ways. These tools, such as the new Lens feature, allow […]

Snapchat offers a few different options for anyone looking to advertise on the platform — reaching out directly to the Snapchat sales team, using the Snapchat ad manager or connecting with a Snapchat certified partner. Take a look at how the pricing for these Snapchat options works and learn how to create a budget that […]

Advertising through social can be tricky to figure out since none of the platforms offer a direct quote. It’s all about budgets, bidding and the goals you want to accomplish through each campaign. To calculate how much your social media ads will cost, you need to understand the gist of how it all comes together […]

To create a great social media advertising campaign, you need to get every detail right. Your creative, copy, keywords and execution all contribute to a great return on ad spend (ROAS) and to good view numbers at the end of the day. The good news is there are a lot of free marketing tools available on the internet that can […]

Advertising has transitioned to having a large focus on social platforms — Facebook’s advertising revenue alone exceeded $40 billion, a 47% increase compared to the previous year. This shouldn’t be surprising as there are 3.03 billion social media users worldwide. If you’re not using a good sum of your budget on social media advertising, you’re already behind. […]

Seven-in-ten Americans use social media platforms at least once a day, representing an enormous opportunity for brands to connect with prospective customers. It’s not by accident that social media advertising revenue is forecasted to reach $41 billion in 2017, after nearly doubling in the past two years. As a smart professional, you want to tap into […]

Digital technology has placed the world at our fingertips, with reams of information only a click away. As consumers, we are hooked, attached to our devices, as shown by a 2016 comScore study that identified a 35% increase in total digital media usage since 2013, with smartphone usage up 78%. Platforms such as Facebook and Google have […]

Instagram launched a new feature called Instagram Stories last August to compete directly with its rival Snapchat. Stories allow users to take photos and create 10-second videos that disappear after 24 hours. The new tool brought additional opportunities for advertisers interested in Instagram due to its 400 million daily users, visual appeal and an engaged young audience. Initially, Instagram tested ads […]