Search Engine Optimization (SEO) has always been critical for businesses aiming to enhance their online visibility. As 93% of consumers’…
Keep Up With the Latest Social Advertising Updates, Data, and Insights
Precision Targeting: Excluding YouTube Kids Channels for Smarter Ad Campaigns
Unintentional ad placements on YouTube Kids channels pose critical challenges for both ad suitability and the effectiveness of advertising campaigns….
Boost Your YouTube Ads Views with Video View Campaign
The introduction of the Video View Campaign (VVC) by YouTube marks a significant advancement in digital advertising strategies, and advertisers…
Methods In Motion: A Comprehensive Comparison Between YouTube Contextual Targeting vs YouTube Audience Targeting
Are you grappling with your video advertising strategies, having experimented with both YouTube contextual targeting and audience targeting without achieving…
Thanksgiving 2023 Paid Social Trends
Thanksgiving is witnessing a shift in consumer behavior towards online platforms and social media as the primary drivers of holiday…
How Can You Effectively Influence Viewers with YouTube Audience Targeting?
YouTube audience targeting can boost your ad viewership, but beware – a misstep can lead to zero audience reach. This…