Keep Up With the Latest Social Advertising Updates, Data, and Insights

Tapping into the right audience can transform an advertising campaign from good to groundbreaking – TikTok’s 55+ age group became…

YouTube’s massive inventory has enabled it to capture millions of viewers with different audience targeting methods for advertisers. To expand…

During the US busiest shopping period of Thanksgiving week, an HVAC company set out on a mission to elevate its…

Embarking on a paid social media campaign entails more than just creative content and strategic planning; it begins with analyzing…

Avoid one of the common nightmares of being a media buyer by utilizing Facebook campaign budget optimization (CBO). If you’ve…

Launching and running a campaign is just the beginning — tracking the right YouTube ad metrics is crucial to achieving…