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What you can find on our 2024 Q1 report:
Overall Cost Performance and Industry-Specific Insights
Mobile and Connected TV YouTube Ads Metrics
Key Ad creative Strategies and Ad Lengths
Our 2023 Q3 analysis explores:
Key factors driving CPV rates and engagement trends on YouTube.
Track view rate and video completion metric shifts from top channels and categories.
Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.
How Consumers Discover the Best Deals
Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.
The Evolution of 2023 Holiday Shopping
Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.
2023 Q3 CPV Key Players and Trends in YouTube Advertising
Explore viewer engagement trends and ad spend focus.
Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.
Discover 2023 Q2 CPV trends for YouTube advertising
Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods.
Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.
Discover 2023 Q1 CPV trends for YouTube advertising
Explore industry-specific view performance in YouTube TrueView Instream for Q1 2023.
Learn about the shift in CPV momentum over the last four quarters.
Uncover the latest YouTube Skippable campaign trends
The latest statistics on device trends that marketers should keep in mind
How the big screens helped advertisers leverage their ad campaigns
Examine different YouTube Skippable metrics, CPV, CPM, VR, and CVR for each industry
We'll Updated YouTube Shifts Throughout Covid
YouTube: Watchtime Explosion
YouTube: March Cost Per Views and CPM
YouTube: Where People Are Watching
Changing Consumption
Evolving Responsibility About Brand Safety
Stand out on the world’s premier video platform
How you stack up against your competitors by view rate and cost
The latest demographic, seasonality and device trends to consider
New ways to think about targeting and testing your audience
The audience advertisers miss during the holidays
How advertisers distribute budgets across parents and non-parents
Adult spending habits and seasonal trends to consider
A definitive action plan for the most holiday impact
Giving baby boomers a closer look
How to bridge the gap between young and older audiences
Identify what resonates best with each generation
Industry tips to expand beyond your target audience
Game-changing benchmarks to appeal to an immersed audience
Seasonality trends, device use, demographics and more
Why YouTube gaming ads cost more than other industries
How to tap into your target audience with a sample media plan
Benchmarks comparing metrics across 25 industries
A look across industry metrics for view rate and costs
How to tap into the unknown audience to expand your reach
Why your audience cares about more than one topic
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