insights Archives - Strike Social

2026 Halloween Advertising Report

What's inside our 2026 Halloween Advertising Cost Report:

When Halloween ad costs started shifting ahead of Halloween Week
Cost trends across YouTube and Facebook ad formats
How CPV, CPM, and CPLC compare with campaign performance

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2026 YouTube Shorts Ads Performance Report

YouTube Shorts Is Not a View Channel: Q1 2026 Shorts Ads Perforamnce Report

Strike Social's Q1 2026 YouTube Shorts Ads Benchmark Report analyzes aggregated U.S. campaign performance across Fashion, Healthcare & Insurance, Entertainment, Automotive, and Consumer Packaged Goods (CPG) advertisers from Q4 2025 through Q1 2026.

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2025 YouTube Ads Benchmark Report

What's inside our 2025 YouTube Ads Benchmark Report:

Shifts in CPM, CPV, and CPC costs across major video ad formats
The impact of expanded inventory and connected-TV viewing on view rates and CPMs
2026 planning principles based on market conditions and trends

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Q2 2025 Facebook Benchmark report - Strike Social Cover Page

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Q2 2025 Facebook Ads Benchmark Report

What's inside our Q2 2025 Facebook Benchmark Report:

Breakdown of Facebook ads CPM and CPC shifts
Engagement and CTR benchmarks insights to guide optimization
Strategic takeaways to plan for Q3 and Q4 2025

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Q2 2025 YouTube Ads Benchmark Report

What's inside our Q2 2025 Report:

Analysis of cost trends and performance across key YouTube ad formats
Overview of YouTube ad cost movement and cross-device delivery efficiency
Data-driven insights to optimize CPV, CTR, and view rate

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2025 Instagram Stories Ads Insights

What's inside our 2025 Instagram Stories Ads Insights:

Analysis of ad load, placement dynamics, and user behavior in Stories
Strategic insights on Instagram Stories ad placements to boost engagement
Key Instagram story stats to guide smarter campaign planning in 2025

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Strike Social - 2024 Global YouTube Ads Data and Insights - Report Cover

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2024 YouTube Ads Global Data and Insights

What's inside our 2024 Global YouTube Ads Data and Insights:

Global performance trends across APAC, EMEA, and North America
Strategic timing insights for cost-efficient delivery
Regional engagement shifts: when costs and performance spiked or held steady despite auction pressure

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Q1 2025 Facebook Benchmark report - Strike Social Cover Page (1)

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Q1 2025 Facebook Ads Benchmark Report

What's inside our Q1 2025 Facebook Benchmark Report:

Key shifts in Facebook ad performance across campaigns
Placement-level insights on cost-efficiency
Strategic takeaways to align creative, placements, and automation

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Strike Social Blog Cover - Q1 2025 YouTube Benchmark Report

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Q1 2025 YouTube Ads Benchmark Report

What's inside our Q1 2025 Report:

Cost-efficiency trends across Skippable, Non-Skippable, Bumper, and Demand Gen formats
Connected TV and Mobile ad performance breakdowns
Creative best practices and engagement benchmarks to guide Q2 planning

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2024 Facebook Benchmark report -Strike Social Cover Page

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2024 Facebook Benchmark Report (and 2025 Q1 Forecast)

What's inside our 2024 Facebook Benchmark Report:

Trends in CPM, CPC, and CPV costs
Performance insights by campaign objective
2025 Q1 forecast based on historical trends

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2024 YouTube Ads Benchmark Report

What's inside our 2024 Benchmark Report:

Insights into cost-per-view (CPV) trends from Q1 to Q4 2024
View rate trends and how creative strategies impact performance
Prevailing view rates and costs based on different campaign objectives

by strikesocial

Strike Social Blog Cover - 2024 Q3 YouTube CPV Benchmark Report

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Q3 2024 YouTube CPV Benchmark Report

What's inside our 2024 Q3 Report:

Key performance benchmarks, including CPV, VR, and VCR
Impact of CTV on audience engagement across larger screens
Top industries showing increased demand this quarter

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2023 Facebook Benchmark Report - Strike Social

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2023 Facebook Benchmark Report (and 2024 Holiday Forecast)

What's inside our 2023 Facebook Benchmark Report:

Key Cost and Engagament Trends
Winning Objectives for 2023 (and 2024 Holiday Strategies)
2024 Q4 Holiday Performance Forecast

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Strike Social Blog Header - 2024 Q2 YouTube CPV Benchmark Report

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Q2 2024 YouTube CPV Benchmark Report

What's inside our 2024 Q2 Report:

Quarterly and Yearly CPV Trends
Industry-Specific CPV and View Rate Trends
Device Comparison and Cost Efficiency Analysis

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Strike Social Blog Header - 2024 Q1 YouTube CPV Benchmark Report

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Q1 2024 YouTube CPV Benchmark Report

What you can find on our 2024 Q1 report:

Overall Cost Performance and Industry-Specific Insights
Mobile and Connected TV YouTube Ads Metrics
Key Ad creative Strategies and Ad Lengths

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Q4 2023 YouTube CPV Benchmark Report

Our 2023 Q4 analysis explores:

Key factors driving CPV rates and engagement trends on YouTube.
Track view rate and video completion metric shifts from top channels and categories.
Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.

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2023 Post-Thanksgiving Data Insights

How Consumers Discover the Best Deals

Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.

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Thanksgiving 2023 Paid Social Trends

The Evolution of 2023 Holiday Shopping

Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.

by strikesocial

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Q3 2023 YouTube CPV Benchmark Report

2023 Q3 CPV Key Players and Trends in YouTube Advertising

Explore viewer engagement trends and ad spend focus.
Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.

by strikesocial

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Q2 2023 YouTube CPV Benchmark Report

Discover 2023 Q2 CPV trends for YouTube advertising

Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods.
Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.

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Q1 2023 YouTube CPV Benchmark Report

Discover 2023 Q1 CPV trends for YouTube advertising

Explore industry-specific view performance in YouTube TrueView Instream for Q1 2023.
Learn about the shift in CPV momentum over the last four quarters.

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2021 YouTube Insight Report

Uncover the 2021 YouTube Skippable campaign trends

The latest statistics on device trends that marketers should keep in mind
How the big screens helped advertisers leverage their ad campaigns
Examine different YouTube Skippable metrics, CPV, CPM, VR, and CVR for each industry

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YouTube Shifts During Covid-19

We'll Updated YouTube Shifts Throughout Covid

YouTube: Watchtime Explosion
YouTube: March Cost Per Views and CPM
YouTube: Where People Are Watching
Changing Consumption
Evolving Responsibility About Brand Safety

by strikesocial

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2018 YouTube Data Report

Stand out on the world’s premier video platform

How you stack up against your competitors by view rate and cost
The latest demographic, seasonality and device trends to consider
New ways to think about targeting and testing your audience

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YouTube Holiday Report

The audience advertisers miss during the holidays

How advertisers distribute budgets across parents and non-parents
Adult spending habits and seasonal trends to consider
A definitive action plan for the most holiday impact

by strikesocial

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YouTube’s Generational Divide

Giving baby boomers a closer look

How to bridge the gap between young and older audiences
Identify what resonates best with each generation
Industry tips to expand beyond your target audience

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YouTube Gaming Report

Game-changing benchmarks to appeal to an immersed audience

Seasonality trends, device use, demographics and more
Why YouTube gaming ads cost more than other industries
How to tap into your target audience with a sample media plan

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2017 YouTube Data Report

Benchmarks comparing metrics across 25 industries

A look across industry metrics for view rate and costs
How to tap into the unknown audience to expand your reach
Why your audience cares about more than one topic

by strikesocial

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