Strike Overview Jump to Section Inside the Efficiency of Facebook Feed Ads in Meta’s Auction The modern battle cry of any Facebook user, “Our Facebook Feeds are all ads!” Therefore, our team took on the challenge, reviewed our personal Facebook feeds, and checked how many ads we encountered. If you are curious about the results, […]
Strike Overview Jump to Section This post was updated in June 2025 to provide you with the latest information. Breaking Down Facebook Ads Cost and How to Adapt Your Strategy Digital agencies often prioritize metrics like Cost per Impression (CPM) for awareness campaigns, Cost per View (CPV) for video ads in Facebook Feed and Reels, […]
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Client Objective To highlight the durability and performance of its latest product line to Australian consumers, a global electronics brand partnered with Strike Social to expand its reach across Meta platforms. Strike Social effectively reduced ad costs while enhancing reach and engagement through precise campaign management and strategic execution. By fine-tuning targeting strategies, the team […]
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Client Objective A premium CPG brand sought to maximize brand awareness and engagement for its Valentine’s chocolate collection. To achieve this, Strike Social implemented a multi-format Facebook ad strategy, using both video and carousel ads to capture user attention, enhance interaction, and optimize cost efficiency during a key seasonal period. Campaign Outcome By strategically optimizing […]
OPTIMIZE YOUR FACEBOOK ADS with Our SWAS AdTecH Solutions Learn how Strike Social’s data-driven approach can drive measurable results for your Facebook ad campaigns.
Download the 2024 Facebook Benchmark Report
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Strike Overview Jump to Section Facebook Ads Made Simple: A Beginner’s Guide for Businesses By 2025, Facebook’s advertising reach in the U.S. is projected to surpass 250 million users, climbing to over 260 million by 2028. Far from being just a social networking site for sharing updates and connecting with loved ones, Facebook has become […]
Did you know that Facebook ads with a higher relevance score can lower your cost per result and improve the click-through rate? To create impactful ads, it’s crucial that they attract interest, resonate with your target audience, and drive engagement. Facebook’s Ad Relevance Score plays a key role in determining the success of your campaigns. […]
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Strike Overview Jump to Section Maximizing Q4 2024 Holiday Ad Results with Facebook Engagement Campaigns The 2024 holiday season is all about reconnecting with audiences through fun, engaging content. After the intensity of U.S. election ads, Thanksgiving and Christmas campaigns focused on post engagement are a refreshing way to re-engage viewers from their Facebook feed. […]
This case study for a luxury watch brand’s Facebook advertising campaign highlights an achieved CPLC 34.69% lower than the guaranteed rate, showcasing the effectiveness of strategic budget allocation and ad format selection. This initiative successfully introduced the brand’s new product line as part of its anniversary collection, reaching a significantly wider audience. With the client’s […]
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Download the 2023 Facebook Benchmark Report
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Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. Improve Facebook ROAS Results With Expert-Led Ad Agency Solutions You’re often presented with Facebook ROAS data when it’s time to make critical financial decisions and projections. While you trust your social media team or external […]
Running Facebook ad campaigns for financial services requires more than creativity but precise execution and real-time campaign management. In this case study, Strike Social worked with a leading financial services provider and helped overcome several challenges. From the campaign setup, identifying top-performing campaigns across audience segments and keeping a close eye on Facebook Meta Pixel […]
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Strike Overview Jump to Section How to Fix Facebook Ad ROAS Errors The first step in effectively addressing inaccurate Facebook ad ROAS is identifying the root cause of the issue. Once you pinpoint the problem, you can implement the necessary fixes to restore reliable and accurate ROAS tracking. One of the initial indicators that you […]
Strike Overview Jump to Section What Are the Basic Metrics in Facebook Ads That Advertisers Should Know? To determine the effectiveness of your Facebook advertising efforts, you must know the different Facebook ad metrics available on the platform. Whether you are doing organic posts or paid Facebook advertising, you should be able to differentiate which […]
Strike Overview Jump to Section This post was updated in May 2025 to provide you with the latest information. Display Your Ads Suitably with the Right Facebook Advertising Formats With so many different Facebook ad formats, deciding which is right for your brand can be tough. You might be tempted to try them all, but […]
Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. Optimize Your Facebook Ad Spend with Meta Advantage Campaign Budget (CBO) Beyond your Facebook advertising metrics — the traffic to your website, the leads generated — another critical aspect to monitor closely is your Facebook ad […]
Client Objective For a health and fitness club with 2,400+ locations, the brand needed a campaign that could flex its membership benefits and promotions at the local level. Each gym runs its own weekly offers, requiring messaging that feels personal and timely to its surrounding community. To meet this challenge, the brand partnered with Strike […]
Are you new to Facebook marketing and seeking a one-stop resource for the Facebook ad glossary? We’ve got you covered. Here’s an all-inclusive compilation of essential Facebook marketing terms, from the basics of ad creation to the intricacies of pixels and conversions. Find all your Facebook ad terms conveniently gathered in one accessible resource. Mastering […]
Facebook ad rejection reasons can stem from something as innocent as including “CBD” in your ad. Your ad can be flagged and stopped even when it refers to “Central Business District” and not the drug. While you may have confidence in your ads, Facebook’s ad review process can result in unexpected rejections or account suspensions. […]
MediaOcean’s 2023 Outlook Report highlights that 40% of marketers feel uneasy about the escalating prominence of brand safety issues. With an upsurge in awareness among social media advertisers about potential risks, they understand the necessity for vigilant monitoring and scrutiny of ad placements. However, the issue persists, and the imperative to safeguard your online reputation […]
Since its inception in 2019, Facebook’s Inventory Filter has played a crucial role in fortifying the platform’s commitment to brand safety. Meta, the company formerly known as Facebook, introduced this innovation as a strategic response to the rising concerns about hate speech, offensive content, and misinformation proliferating in News Feeds. As part of a comprehensive […]
Since 2016, Meta’s commitment to providing utmost Facebook ads protection has steadily increased, with the progress being particularly notable in 2023. Acknowledging the pressing need for brand safety, Facebook has taken remarkable strides. Mediaocean 2022 Market Report and 2023 Outlook reveal that at the end of 2022, over half of the marketers surveyed indicated that […]
Social media evolution has dramatically influenced the behavior of the modern marketplace. From product discovery to brand loyalty and seamless fulfillment, social media’s convenience has changed the e-commerce market. And now, Facebook is taking social commerce to new heights with the Facebook Product Catalog. Young consumers are bidding goodbye to mundane shopping transactions and prefer […]
Welcome to the world of Facebook Shops! In today’s tech-driven world, businesses must establish an online presence to expand their reach and drive profits. Keeping up with technological advancements has become a necessity rather than just a preference. And what better way to do so than with a Facebook Shop? Social commerce has revolutionized how […]
Strike Overview Jump to Section Imagine connecting with your target audience in a way that feels intimate, authentic, and engaging. Imagine turning the power of video to your advantage and placing your brand in front of consumers already spending their time-consuming organic and paid content. Stop fantasizing and make it real with Facebook Reels Ads! […]
Strike Overview Jump to Section This post was updated in September 2024 to provide you with the latest information. Facebook Reels let you create short videos that people can watch with sound to capture viewers’ attention. They’re fun, engaging, and easy to scan—so they’re ideal for brands to show their authentic side and make it […]
Gen Z and Millennials can’t get enough in swiping millions of TikTok content, and advertisers are beginning to follow the trail. TikTok ads are becoming advertisers’ solutions in reaching new markets, considering Facebook ads getting deterred with third-party data. Last Q3 of 2021, TikTok had 138 million Monthly Active Users in the United States, with […]
As the share of paid social increases, clients look where to move their ad budget, Facebook ads vs. YouTube ads. Hootsuite Social Trends 2022 Report indicated a 20.1% boost in social media video ad spending, amounting to $24.35 billion. As advertising technology advances, new social platforms and advertising solutions arise. Advertisers are taking full advantage of […]
iOS 14.5 is shaping how Facebook campaigns are behaving more than marketers might be aware. Starting in April 2021, iPhone users could opt out and stay anonymous to their apps, websites, or mobile activities. As a result, Facebook campaign performance is erratic due to less data visibility from iOS devices: Let’s review five major impacts […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in October 2024 to provide you with the latest information. What are the benefits of carousel ads for Facebook advertisers? Facebook carousel ads offer an interactive format where advertisers can include […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in September 2024 to provide you with the latest information. An Overview of Facebook Ads Manager The Facebook Ads Manager is a free tool available to assist you in your advertising […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in August 2024 to provide you with the latest information. Improve your Targeting with Facebook Audience Insights Designed to help marketers learn more about the audience they want to reach, the […]
Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. Familiarize yourself with the complete list of Facebook ad formats and their respective specifications and dimensions to ensure your ads adhere to the platform’s guidelines and optimize their effectiveness. 2025 Facebook Ad Types and Sizes As […]
In the world of social media advertising, Facebook is definitely the overall reigning champ. Almost every type of customer is on Facebook. But, there’s a part of Facebook that has an even higher concentration of users than the platform itself: Facebook Messenger. Overall, messaging apps now have more users than social networks. Facebook Messenger alone […]
In an update from Facebook last month, the social media giant announced it would be bringing down the hammer on low-quality ads in an effort to improve user experience and transparency. In the announcement, Facebook said: “Low-quality ads on Facebook, such as ones that include clickbait or direct people to unexpected content, create bad experiences […]
Facebook advertising is a staple in almost every social media strategy. Creating the right strategy, however, can be a bit of a challenge as there are a lot of working pieces. For one fashion e-tailer, sharpening the human connection in their ads was the path to their success. This international subscription e-tailer has dominated in […]
Common misconceptions and myths about Facebook advertising often seem to discourage business owners, CMOs and marketing specialists from promoting their companies on the social media giant. But we have news for you: they’re called myths for a reason because they’re simply not true! Sure, user growth on Facebook has slowed in recent months, but it’s […]
If you think you know Facebook inside and out, we’re about to put your knowledge of the social media giant to the test. Using Facebook is arguably one of the most effective ways to grow your business, both from a brand awareness and engagement perspective. With over 2.2 billion active monthly users, it’s simply a […]
Over the past year, Facebook has seen a lot of changes to its platform. In Q1 and Q2, we’ve already seen significant updates trickle into the network, including a News Feed update and several policy alterations. The social media giant has been aiming to improve transparency across all aspects of the platform. ”Our focus in […]
Whether you have some experience or are completely new to Facebook advertising, you may not realize the full benefits of incorporating Facebook Messenger ads into your marketing strategy. The idea behind Facebook Messenger ads is to promote conversation with a brand, typically with goals to increase engagement, customer satisfaction and most importantly, increase conversions. More than 1.3 billion […]
What started out at as a simple social networking site has become the world’s largest marketing tool for advertisers. With more than 1 billion active daily users on Facebook and a fairly even gender split, it’s no secret that Facebook advertising is lucrative for brands. Advertising on Facebook has the power to expand your business, but there’s […]
Gathering info that can help determine things like the best time of day or day of the week to post content is one of the most compelling reasons to use Facebook’s Insights tool. If you’re running various social media campaigns, especially ones involving Facebook, it can also be a cost-effective way to plan your strategy. […]
You’ve checked and rechecked your punctuation and your grammar. You’ve read it backward and forward. It’s perfect. Time to make your masterpiece public. But wait! Before you hit publish, have you considered how to boost your blog’s performance on Facebook? The quickest way to reach out to your internet audience is through social media. You […]
Representing 66 percent of all social media advertising spend, Facebook is undeniably important. And for brands that get it right, the return on investment can be substantial. Like most advertisers, you’re probably sold on Facebook advertising as well. You know your goals. You’ve set your strategy. In short, you’ve completed all the groundwork for a successful […]
Jump to Section It’s that time of year again: Strike Social’s annual media buyer training is in full swing, and we’re giving you an inside look at what’s new. Last year’s digital advertising training covered the essentials across YouTube, DV360, TikTok, and Meta, setting the foundation for strong cross-platform execution. This year, our media buying […]
Strike Overview Jump to Section Meta Advantage+ vs Manual: Choosing the Right Campaign Setup Meta’s Advantage+ promises what every advertiser hopes for: simplified campaign setup and stronger performance. With automation designed to speed up Instagram and Facebook advertising campaign launches, it’s no surprise many marketers are tempted to lean fully into Meta Advantage+. But fast […]
Strike Overview Jump to Section Drive More Conversions This Father’s Day with Meta Advantage+ Audience Targeting Father’s Day follows closely on the heels of Mother’s Day, giving brands another high-impact opportunity to connect with shoppers honoring the dads and father figures in their lives. For marketers, Father’s Day advertising on platforms like Facebook and Instagram […]
Strike Overview Jump to Section How Can Brands Effectively Market to Gen Z on Social Media? Generation Z has set the tone for online culture, brand engagement, and the future of marketing itself. As true ‘digital natives’, Gen Z is the first age group to grow up entirely in the era of smartphones, social platforms, […]
Strike Overview Jump to Section This post was updated in May 2025 to provide you with the latest information. Optimizing your YouTube ads means tailoring content to align with viewer preferences—whether they’re watching on desktop or mobile. Understanding the right YouTube ad specs, sizes, and dimensions ensures your creatives are displayed correctly and viewed exactly […]
Strike Overview Jump to Section This post was updated in April 2025 to provide you with the latest information. Building an Influencer Marketing Strategy That Scales with Paid Media Influencer marketing has become one of the most effective ways for brands to build trust, boost engagement, and connect with social-first audiences. With 72% of Gen […]
Social media has emerged as a highly lucrative digital marketing channel. If you’re ever wondering how big this industry is, consider these social media advertising trends. The global social media ad spend was more than $23 billion in 2024. Unsurprisingly, the US was the top country, with over $72 billion spent on social ads. When […]
Strike Overview Jump to Section How to Use Meta Advantage Suite: A Complete Guide for Advertisers Meta is doubling down on AI-driven automation with the full rollout of the Meta Advantage Suite, a powerful set of tools designed to streamline ad creation and optimize performance. Businesses using Advantage+ campaigns have already seen up to a […]
Strike Overview Jump to Section The Go-To Social Media Platforms for Influencer Marketing Agencies Collaborating with a top-tier social media influencer not only reduces the workload on your creative team but also enhances brand authenticity. Utilizing user-generated content (UGC) creates a more natural and relatable ad experience, making your campaigns more engaging to your audiences. […]
Client Objective A leading CPG brand partnered with Strike Social to launch a multi-platform influencer campaign aimed at driving high-quality traffic while minimizing costs. By strategically delivering influencer-driven content to key audiences—homemakers, food enthusiasts, and younger consumers—across Facebook, Instagram, and TikTok, the campaign achieved significant cost efficiencies and engagement. Campaign Outcome With real-time optimizations and […]
Client Objective A pharmaceutical brand promoting an over-the-counter product for new and expecting moms partnered with Strike Social to expand its reach on Meta. By integrating influencer storytelling with strategic audience targeting, the campaign ensured that brand messaging resonated authentically with parents actively seeking trusted recommendations. This Meta case study reveals how our multi-layered approach […]
Strike Overview Jump to Section How to Set Up Demand Gen Campaigns for YouTube & Google Ads For advertisers looking to simplify cross-platform advertising on YouTube and Google networks, Demand Gen campaigns are becoming the go-to solution. It’s a full transition from YouTube TrueView for Action to Video Action Campaigns (VAC) — and now, Demand […]
Strike Overview Jump to Section Is Advantage+ Audience Good for Your Meta Ad Strategy? Meta claims that Advantage+ Audience improves ad performance, citing their own test results—up to 28% lower cost per click (CPC) and 7% lower cost per website conversion. They position it as an AI-driven solution that “typically” enhances efficiency across all campaign […]
guaranteed paid social Outcomes with Our software-as-a-service (swas) Solutions Learn how Strike Social’s data-driven approach to paid social media advertising delivers measurable results for your campaigns. Fill out the form to request a personalized demo and discover how our expert team can help you achieve your social media advertising goals. Three ways to succeed in […]
Strike Overview Jump to Section Complete Guide to Moving TikTok Ads to YouTube Shorts Ads If it’s a short-form domination battle between TikTok vs. YouTube Shorts, the former is the clear winner. According to Sensor Tower’s State of Mobile report, TikTok captures 55% of short-form video watch time in the U.S., while Instagram Reels holds […]
Strike Overview Jump to Section YouTube Ads for Traffic and Action Campaigns: Do They Work? YouTube is well known for brand awareness, and the numbers speak for themselves. Take Pringles’ Super Bowl bumper ad campaign—it generated 120 million impressions, proving the platform’s strength in reach-focused advertising. This is just one of many success stories demonstrating […]
Strike Overview Jump to Section Guide to Transitioning Your TikTok Ads to Instagram Reels If the TikTok ban proceeds without a resolution, advertisers will need a new platform to reallocate their ad spend. With 170 million U.S. TikTok users, now “TikTok refugees”, seeking a new home for short-form content, Instagram Reels is emerging as the […]
The digital marketing landscape is constantly evolving. Each year brings exciting new technologies, strategies, and shifting consumer behaviors that compel marketers to adapt and innovate. As we enter 2025, this dynamic field presents even more opportunities and hurdles you need to embrace and overcome to stay competitive. From artificial intelligence (AI) advancements and social media […]
Strike Overview Jump to Section Feel the Love With Our 2025 Valentine’s Day Advertising Guidebook As the first major holiday following the Q4 rush, Valentine’s Day offers the perfect opportunity to kick off your 2025 advertising efforts with fresh ideas and dynamic campaigns. Known as a season of love and thoughtful gifting, it’s a time […]
Strike Overview Jump to Section Your Ultimate 2025 Super Bowl Ads Strategy From Kickoff to Touchdown The 2025 Super Bowl is just around the corner, with the Detroit Lions and Kansas City Chiefs emerging as fan favorites for this season’s championship showdown. But while the NFL playoffs heat up, the real competition for advertisers happens […]
Strike Overview Jump to Section The Beginner’s Guide to YouTube Ads Aside from the usual video content, one thing that’s probably more common is the amount of YouTube ads you see. While they may seem interruptive to some viewers, these ads actually introduce audiences to your brand and can even encourage them to visit your […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. Partnering with a Meta Ad Agency for Optimized 2024 Holiday Advertising Costs The peak 2024 holiday season is fast approaching, and with Meta restricting political ads a week before the election date, the ad space […]
Strike Overview Jump to Section Planning Your Q4 2024 Facebook & Instagram Holiday Ads As you prepare for the busiest shopping season of the year, Meta is gearing up to meet the surge in holiday ad campaigns across Facebook and Instagram. The Q4 holidays — Thanksgiving, Cyber Five, Christmas, and New Year’s — represent the […]
Here’s a fun fact for you: 55% of marketers say that social media has directly helped them increase their sales. That’s not all. Marketers also cite other benefits of using social media for marketing purposes as increased traffic, exposure, and leads. These statistics clearly show that social media marketing is one of the best ways […]
The world’s top 5 social media platforms are Facebook, YouTube, Instagram, TikTok, and Snapchat. Notice anything about these sites? That’s right, they all feature videos as the core part of their feeds. So, why are these platforms so dedicated to video content? The answer is that videos grab people’s attention and keep them engaged. Research […]
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Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. The real win when advertising on social media is having reliable ad management services that provide comprehensive solutions and cutting-edge technology to streamline your efforts. While placing ads on social media platforms may seem straightforward, […]
Strike Overview Jump to Section Recent developments are poised to significantly change the trajectory of the elections and political advertising in general. To make informed decisions about your ad strategies and budget allocations, we must first analyze the key events and what they mean for the 2024 political ad spending trends. What Are the Major […]
Strike Overview Jump to Section What Are Meta Advantage+ Placements? We must understand its meaning to determine whether Meta Advantage+ placements are right for you. Advantage+ placements are part of Meta’s complete campaign solutions, using AI to maximize each ad impression and exposure on the Meta platforms. What Are the AI Solutions Within the Meta […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. Now that you’ve successfully shipped off many orders and achieved substantial sales during Amazon Prime Day, it’s time to reassess your inventory stocks and strategize how to push the excess stock using paid social media […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. 5 Back-to-School Advertising Strategies That Generate Sales The winter holidays may be the biggest advertising event throughout the year; however, back-to-school marketing promotions come to a close second. Hence, competition can be fierce as school […]
Strike Overview Jump to Section We prioritize regular training sessions to ensure our strategies are up-to-date and aligned with the newest updates on the paid social media ad platforms we manage for our clients. Our annual media buyer training has commenced, and we are excited to share the key highlights and insights from our digital […]
Strike Overview Jump to Section CTV advertising is becoming increasingly precise with the introduction of Google TV Ads. Google’s new advertising network transforms traditional television ad outreach by enabling more accurate targeting for digital streaming platforms. Streaming TV channels, Advertising-Based Video on Demand (AVOD), and Subscription-Based Video on Demand (SVOD) continuously dominate the living room, […]
Cross-channel strategies are great for engaging customers across different platforms and enhancing brand visibility and sales. This article will explore platform choices and discuss influencer collaborations, advertising options, engagement strategies, and target demographics. We will also give you a step-by-step run-down on developing a cross-channel marketing strategy for your business. Jump to Section What is […]
Strike Overview Jump to Section The Latest Back-to-School Marketing Trends for Your 2024 Strategies Before finalizing your 2024 back-to-school campaigns, review how the 2023 season unfolded to gather advertising ideas. Examine the trends and assess whether your media plan aligns with previous ad seasons, identifying the top strategies to implement. Timing Your 2024 Back-to-School Campaigns […]
Strike Overview Jump to Section How We Manage Campaign Pacing in Social Media Advertising Campaign pacing in social media advertising refers to the strategic distribution of your advertising budget, ad delivery, and overall campaign efforts over a specific time period. Like a skilled sailor navigating through varying winds and tides, you aim to ensure your […]
Strike Overview Jump to Section What are Safe Zone Guides, and Why Do They Matter? In video advertising, the “safe zone” is the area within your video ad that is guaranteed to be fully visible to viewers across different devices and platforms. These safe zones vary across platforms due to different user interfaces and functionalities. […]
Strike Overview Jump to Section Top 2024 Father’s Day Strategies for a Winning Ad Campaign The quest for the perfect Father’s Day gifts starts early, with searches spiking as early as the first week of June. Whether you’re a seasoned marketer or a newly-fledged media buyer, there’s ample opportunity to build up your ads before […]
Strike Overview Jump to Section How Targeting Sports Audiences Drives Results During Major Sports Events The meteoric rise of powerhouse women athletes like Simone Biles, Alex Morgan, Sabrina Ionescu, and Caitlin Clark exemplifies the surge of sports on social media. Beyond their remarkable achievements in women’s sports, these athletes have each seen their careers skyrocket […]
Strike Overview Jump to Section This post was updated in January 2025 to provide you with the latest information. Key Instagram Ad Metrics That Drive Successful Campaigns Every brand approaches asocial media ad campaigns with unique objectives. For businesses with physical stores, Instagram image ads featuring exclusive in-store discounts serve as a lure for foot […]
Strike Overview Jump to Section This post was updated in January 2025 to provide you with the latest information. 2025 Instagram Advertising Formats To Integrate Into Your Strategy Formulating an effective Instagram ad hinges on its ability to engage audiences and align with your brand’s narrative. Should you opt for Reels, static images, or perhaps […]
Strike Overview Jump to Section This post was updated in January 2025 to provide you with the latest information. What’s the State of Sports Betting Advertising Today? Despite a 21% decline in 2023, sports betting advertising in the U.S. continues to experience significant growth. As of November 2024, the American Gaming Association (AGA) reports an 8.6% year-over-year […]
Strike Overview Jump to Section This post was updated in January 2025 to provide you with the latest information. Winning Ad Campaigns for Amazon Prime Day 2024 Exclusive sale events hold a unique allure for shoppers, and the numbers from the 2023 Amazon Prime Day speak volumes: U.S. sales surged nearly 6% year-over-year to $6.4 billion on […]
Strike Overview Jump to Section This post was updated in March 2025 to provide you with the latest information. How to Create Successful Mother’s Day Advertising Campaigns In 2024, Americans allocated up to $33.5 billion for Mother’s Day gifts and festivities, according to the National Retail Federation. While this marked a slight dip from the […]
Strike Overview Jump to Section Budget-Focused Strategies for Your 2024 Olympics Advertising Campaigns Amid the pandemic’s peak, the Tokyo Olympic Games 2021 set a record-breaking 5.5 billion streaming minutes watched on social media and platforms like NBCOlympics.com, the NBC Sports app, and Peacock. Additionally, the International Olympic Committee’s social media accounts gathered 6.1 billion engagements, […]
Strike Overview Jump to Section Instagram Advertising Terms: The Beginner’s Handbook The initial step in effectively setting up your Instagram advertising efforts is to familiarize yourself with the essential glossary of Instagram terms. That’s where our comprehensive guide comes in. From understanding the essentials of content creation for your brand on Instagram to monitoring your […]
Amplify Your Campaign’s Impact and Savings in Every Activation Seamless End-to-EndAdvertising Partner Strike’s tailored solutions identify savings in your campaigns,sharpening efficiency and optimizing based on data and machine learning. What makes Strike Social stand out Brands we have worked with
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in January 2025 to provide you with the latest information. After News of the US TikTok Ban, How Can You Shift Your Social Media Ad Strategies? The latest U.S. TikTok ban […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in January 2025 to provide you with the latest information. Restriction of TikTok in the United States & Marketers’ Next Move The ticking clock on the restriction of TikTok in the […]
Get in Touch with The Experts Whether you’re looking to scale your existing campaigns to new heights, explore uncharted markets, or simply wish to enhance your advertising efficiency, our team is here to ensure your goals are met.
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. Promote Easter Live Stream Effectively on Social Media Promoting live streams has become a staple marketing strategy as consumers increasingly turn to online platforms for shopping and entertainment. In the United States, live streaming has […]
Strike Overview Jump to Section This post was updated in June 2025 to provide you with the latest information. How Well Do You Understand YouTube Advertising Terms? Moving from being a viewer to a creator to a marketer mirrors the journey of brands stepping into YouTube advertising. Together, we’ll explore and understand the ins and […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. How Does Your Organic Social Media Reach Compare to Paid Campaign Results? Traditional advertising methods such as TV and print media, while still relevant, now take a back seat to digital marketing. Leveraging digital ads […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in February 2025 to provide you with the latest information. How TikTok Shop Transformed Buying Habits From Discovery to Purchase Social media advertising platforms have now transformed beyond mere communication tools […]
As the NFL frenzy sweeps across advertising platforms, brands are eagerly jumping into the mix of Super Bowl social media campaigns to capitalize on the excitement. With TikTok amassing 25.7 billion views and Instagram buzzing with 8.6 million posts (and counting), the Super Bowl fever is in full swing. What’s your game plan to join […]
53% of marketers recognize the potency of short-form videos, especially for promoting podcasts on Instagram and video content overall. It’s not a misconception; short-form videos have proven highly effective. As a leading platform for short video ads, Instagram Reels has already captured the preference of most advertisers. But what about long-form video content like podcasts? […]
Valentine’s Day 2024, the month of love and affection, is not just about roses and chocolates anymore. For media buyers and advertisers, it’s a season of ‘Roi and Roses,’ a time to blend romantic campaigns with solid returns on advertising investment. This Valentine’s week, an estimated 52% of adults are expected to celebrate, potentially pouring […]
For adept media buyers, mastering X ad specs remains a distinct advantage as X (formerly known as Twitter) stands out as an essential hub for breaking news. Despite notable brand pullouts, X has transformed into a ‘better value’ proposition, enticing brands with more affordable CPMs. X now emerges as a promising opportunity for marketers who […]
The concept of advertising is nearly as old as commerce itself. Wherever businesses compete, there’s a need to get your brand noticed. But advertisement as an industry is one of continual change. With the advent of the digital age, there’s been a greater focus on quantifying ad effectiveness, and attention-based metrics are an up-and-coming way […]
Q5 Advertising Strategies’ are becoming indispensable for brands that leverage the post-holiday season. This period, often underestimated, offers a unique opportunity to engage with consumers who are still active and ready to spend. Traditional marketing approaches need to catch up in this digitally dominated environment. The emergence of Q5 advertising marks a strategic shift, focusing […]
The landscape of social media marketing continues to transform the online presence of any business with dynamic and innovative trends. Nowadays, businesses are generating more leads from social media marketing than content marketing and other marketing techniques. So, it’s really important to understand the social media marketing trends. In this blog, we will explore the […]
Are you curious about how media planning using AI can revolutionize your advertising strategies, or do you find it adding complexity to your tasks? The idea of relying on generative AI for crafting your marketing ideas may seem ambitious. However, it promises to transform what once took a day into a mere hour of work. […]
How frustrating can it be when you want better ChatGPT responses, but it’s not quite hitting the mark? Despite repeated requests, it still falls short of delivering the response you’re looking for. It’s a familiar scenario: the gap between what we ask and what we receive from AI-driven conversations. How do you get each prompt […]
One thing’s for sure: not using AI in social media advertising is a missed opportunity. AI’s transformative capabilities have reshaped the marketing industry, and businesses not adopting it risk falling behind in the race. The market for AI in the advertising industry was valued at $15.84 billion in 2021, predicted to soar to two trillion […]
Google Bard Prompts could be the ideal AI solution for marketers considering saving a few dollars for a premium AI app subscription. It seamlessly integrates into your workflow, offering a wealth of AI responses to enhance your advertising strategies. With over 150 AI tools available, two stand out as leaders – ChatGPT and Google Bard. […]
Strike Overview Jump to Section Understanding YouTube Brand Safety in Video Advertising A few years ago, a well-known British newspaper, took a drastic step by blacklisting YouTube. The cause? Their ads had been inadvertently displayed alongside hate speech and extremist content. The repercusion were immediate and far-reaching, as major household brands like Toyota, Proctor & […]
Did you know that 80% of social media buyers strive to boost engagement, yet only 50% have witnessed increased sales? As the vital link between businesses and their target audience, digital media buyers play a crucial role in maximizing the potential of social media. However, the ever-changing nature of the digital landscape presents significant challenges. […]
Case Study: 3.6x ROAS with YouTube Video Action Campaigns An aquarium park aimed to increase sales by promoting its Resident Pass to YouTube audiences. By strategically leveraging YouTube Video Action Campaigns (now Demand Gen), the campaign drove high engagement and conversions—resulting in a 3.61x ROAS. Download the full report here to see how it was […]
Strike Overview Jump to Section This post was updated in August 2024 to provide you with the latest information. Stay Within the Lines: Instagram’s Safe Zone and Ad Sizes Maximize your Instagram ad spending with ease! Paying attention to Instagram’s safe zone and ad sizes is crucial for success. Keep up-to-date with the latest guidelines […]
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The battle for dominance in the short-form video content space is currently being fought among three major platforms: TikTok, YouTube Shorts, and Reels. Although TikTok got the ball rolling, Instagram and YouTube quickly entered the fray with their versions. Advertisers should carefully consider which platform offers the most benefits for their budget and campaign goals. […]
Strike Overview Jump to Section This post was updated in December 2024 to provide you with the latest information. Instagram Branded Content Ads: A Direct Link to Influencer Communities The Instagram influencer community isn’t just made up of mega influencers like Charli and Dixie D’Amelio or Addison Rae, who boast tens of millions of followers. […]
The Super Bowl, America’s biggest sporting event, brings together the top two NFL teams in front of hundreds of millions of spectators. But it’s not just NFL enthusiasts who tune in to watch the game. On the other side of the couch, casual viewers eagerly await the opportunity to tweet, upload, and share the funniest […]
With the hype around AI and marketing automation, Meta ensured that they are not a step behind with these technological advertising advancements. Facebook launched its Meta Advantage+ Shopping Campaigns in Q3 2022, one year after the release of Google’s “black box” Performance Max Campaign. This new social commerce advertising solution combines machine learning and predictive […]
Strike Overview Jump to Section This post was updated in September 2024 to provide you with the latest information. YouTube Shorts Ads: Best Practices, Specs, and Set Up Guide YouTube Shorts ads are a surefire way to get audiences’ attention as platforms race to catch up with the short-form vertical video trend. YouTube Shorts has […]
Halloween may be a holiday for kids, but it’s a star-studded shindig for marketers. Why? Parents don’t mind spending on Halloween costumes, turning their kids into little goblins and mischievous mummies, and filling their loot bags with neighborhood candies and treats. Early November All-hallows celebration is not merely for brands or products related to candies, […]
As the calendar approaches the busiest time of the year, developing discovery and brand awareness campaigns is critical in an increasingly competitive market. Standing out in a newsfeed filled with thousands of media ads creates new brand opportunities. In a fast-paced industry like advertising, where trend creation may happen overnight, it is difficult for media […]
Social marketers are working just as hard as Santa’s elves to keep up with this year’s advertising holiday shopping season trends. As marketers wanted to put a truckload of coziness and happiness this upcoming season, Q3 has been hampered by the economic downturn creating volatility in the market and unpredictability in the coming weeks. Looking […]
Strike Overview Jump to Section This post was updated in October 2024 to provide you with the latest information. What Are TikTok Spark Ads? TikTok’s Spark Ads is an ad unit designed to scale engagement and attract qualified users through native content. Like Facebook and Instagram’s boosting features, Spark Ads allows you to take your […]
TikTok is reinventing the traditional marketing funnel with an “Infinite Loop” of social discovery and creativity. Its unique combination of commerce and entertainment is changing how people communicate and purchase. It’s no longer a choice between selling and entertaining with video; the selling has become entertainment. With the Infinite Loop marketing funnel, the retail path […]
Media buyers anticipate a tumultuous third quarter of 2022 as political advertising dollars pour into various advertising channels, serving political party platforms via ads to digital users. But will media buyers see the same trend this time around? Digital channels have siphoned political advertising dollars, depleting some of the budgets from print, direct mail, radio, […]
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Did you know advertising on YouTube Connected TV (CTV) can lead to a 28% reduced CPM? The excitement around CTV is undeniably growing, but this doesn’t spell the end for linear TV advertising. Linear TV still commands a 48% share of ad spend when compared to CTV, social video, and online video combined. However, this […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in August 2024 to provide you with the latest information. TikTok Spark Ads vs. Non-Spark Ads: What Marketers Should know In a snap of a finger, advertisers have turned their curiosity […]
Marketers’ guide to TikTok ad specs TikTok analytics: Marketers’ guide to understanding TikTok Ads targeting TikTok Shopping Ads: Advertisers’ solution to creating a meaningful digital shopping experience Elevate organic growth with TikTok Spark Ads TikTok Spark Ads vs. Non-Spark Ads: What marketers should know Advertisers convert Facebook ad money to more TikTok ad spending
It’s been a tumultuous month for people who look at the NFT market solely from an investment perspective and advertisers promoting their projects. Looking beyond the 2022 investing perspective, marketers and companies are leveraging NFTs: aiding in brand loyalty, displaying scarcity in collectible marketing, and becoming utility tokens as a marketing tool. NFTs are known […]
Instagram Reels in Action While platforms are battling for the crown of the best short-form video, advertisers benefit as more active and engaging users spend countless hours swiping. Instagram Reels, first launched in August of 2020, only became available in the ad auction in 2022. Marketers benefit because anytime there’s a new part of the […]
What made brands decide to move ad money to TikTok advertising? TikTok advertising has presented itself to marketers as a boat they cannot miss, and big brands have joined the expedition. From an ad revenue of 4 billion US Dollars last 2021, TikTok expects to triple its 2022 advertising revenue to 12 billion US Dollars. […]
Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. 2025 Guide to Meta Ad Specs and Formats for Effective Facebook and Instagram Campaigns As the leading social media platform in the U.S., Facebook boasts a 77% share of network usage, with Instagram closely following in […]
The capacity of social media advertising to influence users is growing by the year, and it becomes more relevant as consumers find more value in it. But the question remains, which paid social media platforms is performing better: YouTube vs. Instagram vs. Meta (formerly Facebook) Zenith Media stated that social media will lead the advertising […]
The advertising industry closed the year strong, shrugging off the looming concern of the new covid strain, the Omicron variant. Fueled by the economic recovery, Zenith Media envisions an almost 19 percent increase in U.S. Ad Spend growth from $240 billion in 2020 to $285 billion. Pure play digital advertising sales will see more upsurge […]
The impact of the Apple iOS updates is still causing trouble to advertisers even months after its release. Most marketers already had an idea of having limited access to iOS data before the rollout. But even with weeks of planning, it wasn’t enough to recuperate the underwhelming performance. Related: Apple’s iOS 14.5 Policy Updates & […]
TikTok is an extremely well-curated platform attracting younger generations to spend hours watching vertical videos. Since the lockdown, the popularity of the platform has been steadily rising. With trending videos and hashtag challenges started with the native platform and eventually went out to different socials, it fuels TikTok’s monthly active users’ growth to one billion. […]
TikTok is among the fastest-growing social platforms. With millions of short, high-quality videos, TikTok draws thousands of content creators and app users. TikTok for Business opens the doors for advertisers and marketers to elevate the brand value to a more engaged audience. Here are the ad formats and specs available on the TikTok ad platform. […]
The 2020 U.S. election was outshined and has doubled the prior presidential election spending by more than 100%. Even with a pandemic-stricken economy, the political money shoots up from $6.5 billion to almost $14.5 billion. By far the most expensive election in American history and the most used social advertising and digital platforms for political […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in August 2024 to provide you with the latest information. The key isn’t merely to use a variety of ad formats but to ensure that each ad type you pick is […]
Strike Overview Jump to Section Driving Customer Conversions with YouTube Connected TV Ads The increasing popularity of CTV means that advertisers and media buyers face the pressing task of converting Connected TV ad viewers into frontline customers. Given the prevalence of high view-through rates on YouTube Connected TV ads, media buyers can capitalize on this […]
After a challenging work week, you decided to order your favorite bottle of wine online. However, when you are about to check out, you receive a prompt saying, “Wines and spirits are only available during Federal Holidays and Super Bowl weekend. Would you mind ordering again a few weeks from now? Thank you.” Similar to […]
Overview On April 26th, 2021, Apple’s much discussed iOS 14.5 update was widely available in general release. ATT or App Tracking Transparency, looks like the image to the right. In iOS 14.5, if you ask the app not to track, it will lose access to the IDFA (Identifier for Advertisers). As has been widely […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in February 2025 to provide you with the latest information. Understanding Click-Through Rates in Paid Social Media Advertising Clicks are a fundamental part of online interaction. Whether it’s someone scrolling through […]
Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. With its popularity and visually-driven nature, Instagram provides brands an excellent opportunity to reach socially engaged audiences through advertising. However, keeping track of what’s required can be challenging with a wide range of ad types available, […]
Strike Overview Jump to Section This post was updated in April 2025 to provide you with the latest information. Marketer’s Guide to LinkedIn Ad Specs (2025) LinkedIn continuously innovates to catch up with major social media advertising platforms, making it essential to stay updated on the latest LinkedIn ad specs to ensure your ads meet […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in August 2024 to provide you with the latest information. How to Use Social Media Ads to Generate Sales There are many ways to use social media advertising according to your […]
Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. Instagram’s Direct Response Ads: What They Are and How to Use Them Did you know that Instagram’s direct response ads can lower your cost-per-action (CPA) by up to 21%? An international fitness company proved this by […]
Marketers recognize that social media outlets such as Facebook, Twitter, YouTube, Instagram, LinkedIn and Snapchat provide huge — and generally cost-effective — marketing and advertising opportunities. With billions of users actively engaging across these platforms every day, the opportunities for brand awareness, lead generation, and customer loyalty are stronger than ever. However, as each platform evolves, […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. This post was updated in August 2024 to provide you with the latest information. Multichannel Advertising — How to Mix Social Media with Other Ad Types As the path to conversion becomes more complex due […]
April 9th, 2020 In late March I posted about rapid pricing changes in YouTube here. Here’s how the larger paid media story movie of 2020 will likely play out. Unfortunately, a number of formerly consistent marketers will not be able to have any ‘keep the lights on advertising’ for the rest of the year. Who knows […]
If you’re advertising on social media, chances are your leads and sales generated by social media ads actually make up a significant percentage of your revenue. So increasing your sales with social media just makes the biggest slice of your pie even bigger. That’s awesome, right? We all want bigger slices of pie! But social […]
In digital and social media marketing, video is the next frontier. Video has already shown its chops as an online marketing tool. It’s expected that by 2019, 80 percent of internet traffic will be video. That much video traffic means that marketers will need to use video to keep up, since that’s what they’ll be […]
In the past ten years, digital advertising has become a necessity for all kinds of businesses. The rapid growth alone across social media and search engines is enough to explain that digital advertising is profitable for companies. But when we look at the individual mediums and their ad spend growth, it’s new technology that shouldn’t […]
Advertisers doing their research online can come across an abundance of social media marketing myths that often masquerade as legitimate advice. In this article, we will be exploring popular social media marketing misconceptions, replacing conjectures with concrete insights. Separate fact from fiction and uncover the reality behind successful social media marketing practices. Revealing the Facts: […]
Clothes. Razors. Makeup. Meals. Even fresh cold coffee on tap. Yes, you really can have these items delivered to your door on a monthly, even weekly basis in the form of a fun (sometimes elaborately) decorated subscription box. Every month (or recurrent period), these subscription boxes with special goods are delivered to millions of consumers […]
It’s common to trust social media platforms with our data to run marketing campaigns and engage with audiences. However, this trust can sometimes be misplaced, leading to significant financial losses and compromised privacy. For instance, YouTube creator Brice Gump experienced this firsthand when his Facebook ad account was hacked, resulting in over $60,000 of unauthorized […]
If you’d told someone ten years ago that they’d be spending a decent percentage of their day speaking to Siri and Alexa, they’d probably ask, “Who the heck are they!?” Likewise, the idea of seamlessly transitioning from one device to another, never mind using one device to control another device, would have seemed a far […]
Social media advertising may not seem like the best place for the real estate industry to advertise. People usually go to search engines to find real estate agents and properties. But social media ads for real estate can be just as effective as they are for other industries. To make it work, though, you’ve got […]
Are you suddenly seeing increased engagement on LinkedIn? You’re not the only one. In a recent post from the professional networking site, it announced a new algorithm designed to help generate more engagement for users. While millions of posts, videos and articles flow through the feed daily to its 500 million users, LinkedIn engineers noticed an […]
The modern marketplace is more diverse than ever. It’s very rare that a customer makes a purchase after interacting with a company through just one or two channels. On average, a customer communicates with a brand through four touch points during the buying process. Omnichannel marketing is designed to address the way modern buyers make […]
There was a time when people thought Snapchat would be a spectacular failure, and there would be no social media marketing value in the platform. Now Snapchat has 191 million daily active users. Instagram Stories and Facebook Stories have replicated Snapchat’s method with even more success. Instagram Stories get over 400 million daily active users. […]
How to market your subscription box to the masses You can pretty much subscribe to anything today — razors, makeup, prepped dinners and clothing styles handpicked just for you. The list goes on. If you’re in the subscription box industry, you know very well that it’s become saturated with curated boxes left and right. That makes […]
Data privacy on the internet continues to be front and center with rapid policy changes taking place. The most recent change came in mid-September with an update to Apple’s Intelligent Tracking Prevention feature, or ITP 2.0. If you’ve been keeping up with ITP 2.0, you know that Apple is moving to prevent applications from tracking […]
Snapchat is a bit of an enigma for marketers. On one hand, Snapchat has a huge user base that’s extremely active. On the other hand, accessing that user base with ads has proven challenging. The challenge comes from the unique way Snapchat users interact with the platform. Unlike Facebook or Instagram, Snapchat content is ethereal. […]
You’ve devised the perfect Facebook strategy and you’re ready to launch a campaign. You have the right message selected and the creative nailed down. But how do you know that your campaign will see results? Is it based on an educated guess? Or do you have solid evidence and insights from past campaigns to expect […]
Social media is immensely useful for driving traffic and generating sales for e-commerce businesses. So finding the best e-commerce ads for your brand and product is kind of a big deal. Choosing the right ads boils down to looking at two things: What you want people to do when they see your ads. What sort […]
Pinterest is home to millions of DIYers, crafters, fashionistas, foodies and more. And this year, the popular inspiration platform reached 250 million monthly active users. If you’re looking to promote your website, products or content on the platform, it’s best to know the right steps to take for success. Throughout this article, we’ll dive into […]
On YouTube, mobile views extend further than younger audiences When it comes to social media advertising, it’s important to let the data guide you. Decisions based on assumption or speculation lead to mistakes and wasted ad spend. Let’s consider mobile use, for example. When we talk about mobile users across all social platforms, we often […]
Amazon has set the pace for the e-commerce industry. They’ve discovered the key to keeping their customers satisfied: endless product reviews, convenient shopping cart features, wish lists and not to mention the convenience of 2-day delivery (or in Whole Foods’ case, two hours). They employ thousands of software engineers, leverage robust targeting technologies, have one […]
Effective Date: May 25, 2018 Welcome to Strike Social! Strike Exchange, L.L.C. (“Strike Social,” “we,” “us,” “our”) provides its services (described below) to you through its website located at https://strikesocial.com (the “Site”) and through its related mobile applications and services (collectively, such services, including any new features and applications, and the Site, the “Services”), subject […]
Instagram advertising can generate a lot of sales. You’re smart for doing it. However, advertising on Instagram is a bit of a different show than advertising on other mediums and social networks. So it’s pretty common for businesses to find that their Instagram ads are not delivering. The good news is that it’s not because […]
Before you know it, stores will be stocked with spooky decorations, collections of creepy costumes and candy displays on every end cap. That means, if you haven’t already, you should be devising and executing a strategy for your Halloween social media campaigns. While a short-lived holiday, Halloween brings in billions of dollars each year. Last […]
Click through rate is an important metric for measuring how effective your PPC and social media ads are. Click through rate tells you what percentage of people who saw your ads actually clicked on them. The math for determining your click through rate is pretty simple. Just divide the number of clicks by the number […]
Historically, video has been shot horizontally. This is no problem on platforms where the majority of users view the content on their desktops. On a desktop, horizontal video looks best. On mobile, though, vertical video looks best the vast majority of the time. And social media is viewed on mobile a vast majority of the time. […]
So, you’re piecing together your B2B social media strategy and you’ve reached the tricky part: you need to determine which channels you’ll focus your attention on – at least, initially. You’ve outlined your goals and you’ve painted a clear picture of whom you need to reach with your social media activity, now you need to […]
New to Pinterest? Have you been hiding on your Facebook Business page for too long and need to expand your social media marketing horizons? Maybe, you just found out that 200 million people use Pinterest every month, including 52 percent of U.S. millennials. Regardless, we’re about to set you on your way to becoming a […]
We’ll not wait until the end of this article for the big reveal – the question of which type of social media ad is most effective is ultimately a trick question. It will largely depend on what your company is trying to achieve through social media. Do you want to increase the awareness of your […]
It’s time to face the harsh truth: organic social media reach is getting harder and harder to achieve for businesses. If you’re not convinced, consider these alarming stats: 70 percent of Instagram posts aren’t even seen and organic reach has notoriously declined on Facebook for years. That’s why millions of businesses have turned to social […]
Optimizing your website for speed and your content for search engine visibility might have been sitting at the top of your priority pile for a few years by now. But what about optimizing social media ad campaigns? The campaigns might run themselves, but their performance can always be improved and shouldn’t be taken for granted. […]
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Sorry, millennials. It’s time to start paying attention to Generation Z. As a wave of new consumers approach, brands have been slowly shifting their social media advertising focus to teenagers and it’s best to plan wisely when going after these tech-oriented consumers. How is Gen Z defined? For starters, it’s the most diverse generation. In terms of years, […]
By now, most of us have realized the huge potential of social media advertising. There are 3.03 billion people thumbing through social media feeds everyday. Social media is a goldmine of potential customers. But there’s a catch: social media advertising doesn’t work the same as other advertising. Your social media ad strategy should fit into your overall marketing strategy. But the […]
As many of us in social media advertising know, metrics matter. They help marketers and advertisers understand ad performance, better understand their audience, how to improve ads and how to better allocate budgets. Social media ad metrics help determine return on investment (ROI), which is easily the most important reason to track and measure them. Social media […]
Instagram recently revealed a new feature to its app called IGTV. They dubbed it “the next generation of video.” As you already know, Instagram allows videos on both its feed and Stories, but users are limited to only capturing and displaying short videos. Source With the introduction of IGTV, users have the ability to upload videos between […]
The school year creates one of the most reliable seasonal shopping cycles. Back-to-school social media campaigns are incredible tools for boosting your back-to-school revenue. But back-to-school season is shorter than it might seem, so you need to get going on your back-to-school marketing efforts soon. Tips for Creating Standout Back-to-School Social Media Campaigns Here are five ways […]