20 free tools for marketers

Check out a list of valuable marketing tools available online that will help you improve your social media ad strategy and creative

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The ultimate guide to social media ad specs

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Snapchat for business — everything you need to know

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A glimpse into Facebook Ads Manager

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[Infographic] The advertiser's guide to summer

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The advertiser's guide to Twitter Cards

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Google AdWords quality score and how it affects campaigns

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How to use social media ads for brand loyalty

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6 steps to creating a social media plan for advertising

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What is a good click-through rate?

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How to create a mobile-first ad strategy

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Artificial Intelligence

How AI can improve your paid social by 25%

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Campaign Management

Get cleaner data and better ROI from your social advertising

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A guide to video game advertising on YouTube

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Improve your targeting with Facebook Audience Insights

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Artificial Intelligence

How data scientists can improve social media advertising

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A beginner's guide to the Facebook Insights tool

Addressing brand safety measures for Google advertising

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Understanding your YouTube campaign's view through rate

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4 tech trends that enhance mobile advertising

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The complete list of Instagram ad specs

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Instagram Stories: everything advertisers need to know

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The complete list of YouTube ad specifications

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The complete list of Pinterest ad specs

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The complete list of Snapchat ad specifications

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The complete list of LinkedIn ad specs

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The complete list of Facebook ad sizes

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The complete list of Twitter Card specs and image sizes

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The future of ad targeting is through computer vision and image understanding

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How social media platforms handle ad load

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YouTube ad targeting: Hit the target the first time

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Determining ad groups for your YouTube campaign

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The role of music in social media advertising campaigns

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How to create buyer personas for social advertising

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How to use social media ads to generate sales

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Moving forward with Google's mobile first

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A beginner's guide to Instagram's direct response ads

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5 pitfalls to avoid in social media advertising

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[Infographic] Insights for advertisers on Valentine's Day

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7 tips for success with Pinterest advertising

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Want to boost your blog’s performance? Try Facebook advertising

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How to A/B test a social media ad campaign

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6 tips for YouTube advertising success

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5 secrets of highly successful social media buyers

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How to manage global advertising campaigns

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LinkedIn Ads: a complete guide for success

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The best social media advertising metrics for each business goal

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How to get started with Snapchat advertising

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[Infographic] 5 tips for football advertisers

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How to use effective targeting to reach your social media advertising audience

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How to avoid having your ads associated with fake news

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[Calculator] How to calculate ROAS and ROI

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How to create a viral video ad

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Artificial intelligence

The differences between AI, machine learning, programmatic buying and deep learning

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12 megatrends to consider for your social ad strategy in 2017

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7 hacks for Google AdWords optimization

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How to choose a social media advertising agency

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7 social media advertising predictions for 2017

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Artificial intelligence

5 ways machine learning can improve advertising

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The 10 best video ads of 2016

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How each social network counts video views

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5 things to consider if your YouTube view rate is low

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How to advertise on Twitter

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Everything you need to know about ad blockers

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How to maximize your social media ad spend

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15 social media statistics you need to know

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7 reasons to advertise on social media

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A comprehensive guide to advertising on Instagram

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What is ad viewability and why you should care

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What is the difference between paid social media and sponsored content?

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The social media advertising metrics that matter most

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Know your options: the types of Facebook ads

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The comprehensive glossary of social media advertising terms

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How to choose the best social media platform for your ad campaign

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21 terms to know for success in the social media ad auction

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Everything you need to know to advertise on Pinterest

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How to advertise on YouTube

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