Social Media Advertising Blog | Paid Social Insights

2018 Marketer’s Guide to Facebook

Policy changes & featured updates
that you need to know!

Learn more >

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What is a good click through rate? What it is and how to get there

Industry averages to help you achieve a good click through rate.

by James Miller

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The vertical video trend is real. Here are 5 reasons why you should follow it

Vertical video has evolved into a more acceptable marketing medium. Here's why you can't ignore this trend.

by James Miller

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Scale your B2B social media strategy using these platforms

Three top social media platforms for B2B to guide your prospects.

by Ross Brown

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Pinterest for business tips that will take you from apprentice to master

New to pinning? Become a master at Pinterest and take your company's pins to the next level with these Pinterest for business tips.

by Ross Brown

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Helping you identify the most effective social media ads for your brand

Every ad type serves a purpose and every brand has a unique message.
We've outlined the most effective social media ads for your brand or company.

by Ross Brown

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3 Reasons you need to sync your organic and paid social media strategies

Much of your paid media depends on how well your content performs organically.
If you're not syncing up your organic and paid social media strategies, here's why you should be.

by Kyna Garrett

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5 Simple ways to improve your organic reach on Instagram

When it comes to advertising on Instagram, your organic performance plays a factor.
Here are five simple ways to up your organic reach on Instagram.

by James Miller

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Advertise on Reddit in 5 easy steps

Advertising on Reddit can get you impressive results and our quick guide will teach you everything you need to know.

by James Miller

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How to choose an AI software for advertising

Looking for an AI software to help with your paid social? Make sure you find the right one for your needs.

by Kyna Garrett

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The Facebook features for business that you never knew existed

Facebook has many features for businesses that often go unnoticed. Don't miss out on these features that could strengthen your Facebook strategy.

by Ross Brown

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A quickfire guide for how to optimize social media ad campaigns

Whether you need to readjust your social media strategy or you need a quick refresher, use these tips to get the most out of your social media ad campaigns.

by Ross Brown

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Strike Social listed on Inc. 500 for a second year in a row

Strike Social ranks No. 165 overall on the 2018 Inc. 5000 list, marking the second year in a row as one of the top fastest-growing companies.

by Kyna Garrett

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The 6 top Twitter metrics and how to use them

Learn about the top Twitter metrics, what they mean and how to use them to make the most of your Twitter campaigns.

by James Miller

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Influencer marketing for e-commerce: increasing brand awareness and online sales

More and more brands are turning to influencer marketing for e-commerce to drive online sales. Here is why your online store could benefit from this strategy.

by Nic De Castro

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The 4 step checklist for getting started with advertising on YouTube

What you need to know before launching your first YouTube ad.

by James Miller

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Deciphering the difference between programmatic advertising and real-time bidding

If you’ve ever found yourself trying to untangle the differences between the programmatic advertising and real-time bidding, you’re not alone.

by Kyna Garrett

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The ultimate guide to creating a B2B social media strategy

Take your B2B social media strategy to the next level with our definitive guide!

by Ross Brown

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5 Examples of Instagram Stories ads that produce results

Learn from these brands that are using Instagram Stories ads to their full potential.

by Kyna Garrett

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Top performing CTAs for ads: What you need to know and which copy to use

Call to actions are extremely powerful for advertisements. Explore the top performing CTAs for ads, how to use them and how to write them.

by Ross Brown

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How to reach customers during back-to-school shopping season

As the busiest part of the back-to-school season begins, use these insights to create solid back-to-school social media campaigns.

by Kyna Garrett

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7 Powerful hashtag tools for social media marketers in 2018

Hashtags are extremely powerful for social media marketing as long as you have the tools equipped to use them strategically.

by Ross Brown

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Advertising to Generation Z: How brands can reach the new wave of consumers

With the arrival of Generation Z, brands will be smart to plan carefully how they advertise to this new group of consumers.

by Kyna Garrett

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3 powerful ways to fix your social media ad strategy

Is your social media ad strategy not getting you the results you wanted? Here's how to fix it.

by James Miller

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What social media metrics really say about your ads

How do you know if your social media ads are performing as they should? Understanding these key metrics is the first step.

by Kyna Garrett

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IGTV for Business: basics and best practices for marketers

Instagram's IGTV introduces long-form content to the platform. Use these IGTV best practices for your business.

by Kyna Garrett

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How to build amazing back-to-school social media campaigns

Back-to-school season is the second-largest shopping event of the year. Here's how to make your back-to-school social media campaigns stand out.

by James Miller

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E-commerce personalization tools to boost sales and build trust

Leverage these e-commerce personalization tools to increase online sales and build customer trust.

by Nic De Castro

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Everything you need to know about using Facebook carousel ads

Learn the basics of Facebook carousel ads and how to get the most from your paid social budget.

by James Miller

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Social media ad campaign stalled? Here’s how to appeal a disapproved ad

Discover that one of your ads were disapproved? Here's how you can fix it.

by Ross Brown

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Snapchat vs. Instagram Stories: which is best for your business?

As photo sharing apps emerge as dominant platforms in digital marketing, which one is most beneficial to advertise your business?

by Kyna Garrett

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50 Powerful social media statistics for marketers in 2018

Launch effective social media campaigns with the latest social media statistics and insights of 2018.

by Kyna Garrett

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5 steps to increase YouTube views organically

Stand out on YouTube with these five tips on increasing your organic reach.

by Kyna Garrett

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Stats and ideas for summer advertising campaigns

Summer is in full swing! Here are the latest stats and ideas to ramp up your summer advertising campaigns.

by Kyna Garrett

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The best way to advertise your e-commerce website on social media

Boost sales and increase brand loyalty to your e-commerce website by advertising on social media.

by Nic De Castro

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The 10 best Instagram tools for marketers in 2018

The best photo editing tools for Instagram to take your strategy to the next level.

by Kyna Garrett

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Snapchat glossary: key terms every advertiser needs to know

Getting started with Snapchat advertising? Make sure to know these key Snapchat terms and definitions.

by Kyna Garrett

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How artificial intelligence is changing the game for digital advertisers

by Patrick McKenna

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5 digital advertising trends to watch in 2018

Personalized consumer experiences, automation and GDPR. Here are the topics in digital advertising to watch.

by Kyna Garrett

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Optimizing TV ads for social media and mobile

Tune in to these tips for optimizing your TV ads in an increasingly mobile world.

by Kyna Garrett

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What you need to know about the shift to social commerce

What is social commerce and why is it important? Here's what you need to know about the latest social media shift.

by Kyna Garrett

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2018 Marketer’s Guide to Facebook

Policy changes & featured updates
that you need to know!

by Kyna Garrett

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How to effectively measure social media ROI

Learn how to measure your social media ROI to prove value behind your social media ad campaigns.

by Kyna Garrett

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Why brands should be using Facebook Messenger ads

Explore the different types of Facebook Messenger ads to keep the conversation going with your audience.

by Kyna Garrett

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The advertiser’s guide to Mother’s Day on Pinterest

Explore trends and stats to make the most of your Mother's Day advertising on Pinterest.

by Kyna Garrett

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You’ve got five seconds: capturing your audience before they skip

In a skippable world, how do you capture a viewer's attention in those first five seconds of your YouTube ad? Read our tips to keep your audience engaged.

by Kyna Garrett

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The 12 biggest social media advertising mistakes to avoid

Ready to advertise on social media? Read the 12 biggest social media advertising mistakes to avoid.

by Kyna Garrett

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The beginner’s guide to Twitter ad targeting

Discover the best practices for ad targeting on Twitter to reach your optimal audience.

by Kyna Garrett

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Facebook advertising tips for success

Follow our Facebook advertising tips for best results on your ad campaigns.

by Kyna Garrett

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Tips to improve YouTube brand safety

Find out how to implement the right safeguards to reach your target audience and improve YouTube brand safety.

by Kyna Garrett