Client Objective

As consumer healthcare decisions increasingly begin on mobile devices, a leading healthcare provider aimed to make its care solutions more visible, relatable, and accessible through short-form video.

The campaign focused on connecting with audiences in creator-driven environments where trust, familiarity, and attention are earned within seconds. To navigate this ecosystem and maximize their media investment, the brand partnered with Strike Social to ensure their messaging reached the right users at the right time.

17.8%

Overall cost-per-view (CPV) efficiency achieved

21.8%

View rate from Shorts ads, exceeding Strike Social benchmarks

8x

Exceeded link clicks achieved vs. guaranteed outcomes

How Creator-Led Content Converted Scrollers into Engaged Audiences

• Targeted Shorts Delivery: Because creator-led content thrives in short-form environments where trust and attention are earned in seconds, we strategically focused on YouTube Shorts placements. Creator-led Shorts content was matched to the most relevant audience segments, ensuring healthcare messaging reached the viewers most likely to engage.

• Controlled Creative Testing: To identify true creative winners, the team evenly distributed spend across 10 creator assets with less than 0.2% variance. This removed platform delivery bias, allowing authentic audience response to determine creator asset performance. This controlled testing also revealed that the campaign’s longest 40-second asset generated the highest view volume, proving that targeting relevance matters.

• Real-Time View Efficiency Optimization: Throughout the campaign, Strike Social continuously monitored view efficiency, engagement depth, and click behavior. By dynamically optimizing toward the strongest-performing audience and creative combinations, the campaign achieved an actual CPV of $0.038, delivering 17.8% efficiency against the guaranteed benchmark.