Client Objective
A regional financial institution partnered with Strike Social to increase awareness of its financial products and services during the football season through a professional NFL brand ambassador. Rather than promoting banking products alone, the campaign sought to connect with consumers through shared fan identity while reinforcing financial management, savings, credit, and lending solutions.
The challenge was reaching highly engaged sports communities while maintaining efficient media delivery and expanding awareness beyond core NFL fans without increasing advertising costs.
Campaign Outcome
Strike Social implemented a phased Reddit audience strategy that prioritized high-affinity NFL communities before expanding into broader financial interest audiences.
135%
Impressions delivered vs. guaranteed
26%
Overall CPM efficiency
3.5M
Generated impressions
Scaling Financial Awareness Through Community Targeting
- Audience Sequencing Improved Campaign Efficiency: Rather than targeting every audience simultaneously, the campaign first focused on highly engaged NFL fan communities, then expanded into broader financial-interest audiences once the core audience approached saturation.
- Reddit Feed Became the Primary Awareness Driver: Reddit Feed served as the campaign’s primary delivery environment, accounting for nearly all spend within the core audience while maximizing visibility among NFL fans.
- Balanced Creative Distribution Sustained Delivery: The campaign maintained an even distribution across two video creatives and one static image, ensuring consistent delivery throughout the five-week flight.
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