Client Objective
An international cargo and logistics provider partnered with Strike Social to increase qualified website traffic among logistics professionals and supply chain decision-makers across six European markets.
The campaign required reaching highly specialized B2B audiences using LinkedIn Sponsored Content while maintaining efficient media performance across multiple countries. With different market sizes, audience availability, and delivery pacing, the objective was to maximize qualified traffic without sacrificing cost efficiency or campaign performance.
Campaign Outcome
Strike Social combined precision LinkedIn audience targeting with continuous delivery optimization and market-specific budget allocation to efficiently reach logistics decision-makers across Europe.
50%
Overall CPC Efficiency
171%
CTR Above Provided Benchmark
6 of 6
Markets Exceeded CTR Benchmark
Reaching High-Value Logistics Decision-Makers Across Europe
- Precision Professional Targeting: The campaign used LinkedIn’s professional targeting capabilities to reach logistics decision-makers and supply chain stakeholders across six European markets.
- Continuous Campaign Optimization: Rather than relying on fixed pacing, campaign performance was continuously monitored against click delivery, CTR, impressions, and cost commitments.
- Market-Specific Budget Allocation: Instead of distributing budget evenly across all countries, investment was allocated according to market opportunity and campaign performance. Priority markets including the UK, Switzerland, and the Netherlands received optimized investment levels based on delivery trends.
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