Connected TV and YouTube Ads: A Recipe for QSR Paid Social Success

In a strategic move to amplify brand awareness across over 50+ branches across the United States, a leading QSR chain harnessed the power of YouTube’s Skippable TrueView In-Stream ads and Connected TV. The campaign targets a diverse audience with varying weekly budgets and Limited Time Offers (LTOs).

Driven by an Always-On approach and dynamic creative rotations, Strike Social leveraged data science tools for daily optimization. This meticulous YouTube ads strategy reached the most cost-effective and relevant targets, focusing on Connected TV viewers.

The results were striking: a 28% reduction in target CPM, 25% more efficiency on Connected TV than mobile devices, and a remarkable 96% Video Completion Rate (VCR) on CTV.

The campaign outcome underscored the success of achieving cost-effective brand awareness and highlighted the importance of platform-specific targeting and real-time optimization in the competitive QSR industry.

If you want a similar social campaign solution, our team will be ready to discuss strategies crafted according to your requirements.