Connected TV and YouTube Ads: A Recipe for Quick-Service Restaurant (QSR) Paid Social Success
28%
Reduction in CPM
The campaign achieved a lower cost per thousand impressions, making the advertising budget more efficient.
25%
Increase in Efficiency
Compared to mobile devices, Connected TV proved to be a more effective medium.
96%
Video Completion Rate (VCR) on CTV
The high VCR on Connected TV indicates strong viewer engagement and content resonance.
In a strategic move to amplify brand awareness across over 50+ branches in the United States, a leading QSR (Quick-Service Restaurant) chain harnessed the power of YouTube’s Skippable TrueView In-Stream ads and Connected TV. The campaign targeted a diverse audience with varying weekly budgets and Limited Time Offers (LTOs).
Driven by an Always-On approach and dynamic creative rotations, Strike Social leveraged data science tools for daily optimization. This meticulous YouTube ads strategy reached the most cost-effective and relevant targets, focusing on Connected TV viewers.
Campaign Strategy and Execution
The QSR chain utilized YouTube ad formats that included skippable TrueView In-Stream ads, known for engaging viewers while giving them the option to skip.
This format, combined with Connected TV, on-time campaign setup, and weekly swaps, ensured high engagement levels and effective reach.
The campaign’s success highlights the achievement of brand awareness at a minimal cost through targeting specific devices, timely swaps, and real-time optimizations.
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