Client Objective

A leading automotive brand sought to drive sustained, high-volume traffic for its newly launched Plug-in Hybrid Electric Vehicle (PHEV). The primary goal was to effectively maximize the Q3-Q4 push, ensuring the new vehicle remained a top consideration for hybrid-conscious consumers.

To achieve this, the brand needed an approach that balanced high-quality traffic with an aggressive push to get in front of brand competitors. They partnered with Strike Social to deploy a strategic traffic campaign in Meta anchored by interest targeting, aiming to successfully engage in-market users and achieve target clicks.

52%

Overall cost efficiency achieved on CPLC

2.23%

Achieved click-through rates for Q4 push

51%

Link clicks from carousel ad formats

How We Turned Market Interception into Guaranteed Outcomes

• Competitor-First Targeting: The campaign’s success was rooted in a “competitor-first” targeting philosophy that prioritized capturing users already showing high intent within the EV categories. By targeting users interested in rival brands, the team successfully positioned the PHEV model as a top-tier alternative during the high-consideration Q3-Q4 period.

• Optimizing Meta Placements: Strike Social continuously optimized media across Meta platforms for maximum efficiency against the target CPLC. Prioritizing Facebook Reels Overlay, Instream Video, Feed, and Stories delivered up to 49% more efficient clicks compared to benchmarks.

• Scalability During Peak Retail Months: The team proved that scaling budgets doesn’t mean sacrificing efficiency. During the year’s most competitive month, a 70% budget increase allowed the campaign to deliver 50% of the total traffic while still maintaining 51% efficiency against the CPLC target.