Client Objective
A global travel brand partnered with Strike Social to increase viewership for destination content highlighting lesser-known urban experiences through local jazz and live-music culture.
The 14-day YouTube TrueView InStream Skippable campaign needed to scale one central destination story across eight markets in APAC and Europe while maintaining individual performance targets for each market. Localized ad copy, CTAs, video titles, and subtitles supported English-, French-, and German-language audiences while preserving a consistent campaign narrative.
Campaign Outcome
Strike Social combined market-level performance management, localized campaign elements, and flexible audience targeting to scale the campaign across eight markets.
15.5M
Total Video Views
8 of 8
Markets Achieved Target
7.29M
Complete Video Views
Turning Creative Interest Into Event Registrations
- Market-Level Accountability Maintained Consistent Delivery: Rather than evaluating success solely against one global campaign target, each country was managed against its own guaranteed view commitment.
- Localization Extended One Story Across Multiple Audiences: The campaign maintained one consistent destination story while adapting ad headlines, CTAs, video titles, and subtitles for English-, French-, and German-language audiences.
- Granular Audience Targeting Supported Multi-Market Scale: Custom Audience, Custom Intent, In-Market, and other intent-based targeting strategies provided flexibility across markets.
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