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What's inside our Q1 2025 Report:
- Cost-efficiency trends across Skippable, Non-Skippable, Bumper, and Demand Gen formats
- Connected TV and Mobile ad performance breakdowns
- Creative best practices and engagement benchmarks to guide Q2 planning
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Tagged CTV, CTV Advertising, Video Reach Campaign, YouTube, YouTube ads, Youtube advertising, YouTube awareness, YouTube case study, YouTube CTV, YouTube CTV ads, YouTube Video Reach Campaign
What's inside our 2024 Facebook Benchmark Report:
- Trends in CPM, CPC, and CPV costs
- Performance insights by campaign objective
- 2025 Q1 forecast based on historical trends
What's inside our 2024 Benchmark Report:
- Insights into cost-per-view (CPV) trends from Q1 to Q4 2024
- View rate trends and how creative strategies impact performance
- Prevailing view rates and costs based on different campaign objectives
What's inside our 2024 Q3 Report:
- Key performance benchmarks, including CPV, VR, and VCR
- Impact of CTV on audience engagement across larger screens
- Top industries showing increased demand this quarter
What's inside our 2023 Facebook Benchmark Report:
- Key Cost and Engagament Trends
- Winning Objectives for 2023 (and 2024 Holiday Strategies)
- 2024 Q4 Holiday Performance Forecast
What's inside our 2024 Q2 Report:
- Quarterly and Yearly CPV Trends
- Industry-Specific CPV and View Rate Trends
- Device Comparison and Cost Efficiency Analysis
What you can find on our 2024 Q1 report:
- Overall Cost Performance and Industry-Specific Insights
- Mobile and Connected TV YouTube Ads Metrics
- Key Ad creative Strategies and Ad Lengths
Our 2023 Q4 analysis explores:
- Key factors driving CPV rates and engagement trends on YouTube.
- Track view rate and video completion metric shifts from top channels and categories.
- Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.
How Consumers Discover the Best Deals
- Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
- See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.
The Evolution of 2023 Holiday Shopping
- Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
- Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.
2023 Q3 CPV Key Players and Trends in YouTube Advertising
- Explore viewer engagement trends and ad spend focus.
- Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.
Discover 2023 Q2 CPV trends for YouTube advertising
- Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods.
- Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.
Discover 2023 Q1 CPV trends for YouTube advertising
- Explore industry-specific view performance in YouTube TrueView Instream for Q1 2023.
- Learn about the shift in CPV momentum over the last four quarters.
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