As the scent of pumpkin pie fades and festive decorations twinkle to life, one thing becomes abundantly clear: the holiday shopping season is upon us. The battleground for consumer dollars has shifted to the virtual sphere, with social media reigning supreme as the ultimate influencer.

Thanksgiving, the official retail kickoff, unleashes a torrent of online shopping. Enter Q5, the often-overlooked quarter between Christmas and mid-January. This “invisible quarter” presents many opportunities for retailers willing to capitalize on the lingering holiday cheer.