Thanksgiving is witnessing a shift in consumer behavior towards online platforms and social media as the primary drivers of holiday shopping. Businesses are adapting to this change amidst expanded holiday budgets and a condensed shopping window tailored to the preferences of each generation.

Digital platforms have become the hub of holiday shopping, surpassing traditional methods, emphasizing the need for a strategic presence during Thanksgiving week. Businesses must adapt to evolving consumer behavior and tailor strategies accordingly to leave a lasting impact in this condensed and digitally-driven shopping window.