If you are willing to explore Pinterest ads and hope to reach some success, you should know upfront everything about the updated 2024 specs for Pinterest ad formats to craft the perfect Pinterest ad. While not the most popular social media platform among users, Pinterest advertising has occupied a unique spot in the industry. With […]
With Snapchat being a self-serve advertising platform, you can choose between three different types of ad options: Snap ads, sponsored Snapchat geofilters and sponsored lenses. You can use Snapchat’s self-serve ad manager to create Snapchat ads and geofilters, but Snapchat lenses need to be purchased through Snapchat directly. All of these formats provide a lot of options for you to interact […]
LinkedIn ads offer a unique channel for brands to connect with business professionals. Because of this, the most effective LinkedIn advertising is that which builds and promotes your brand’s image. Choose your LinkedIn ad type Sponsored content Sponsored InMail Dynamic ads Display ads Text ads To properly convey your message, it is important to know in […]
With over 541 million monthly active users, Twitter is a lucrative platform for advertisers big and small. It offers numerous ad formats and you can certainly find one that fits your business needs. To make it easy to get started, we’ve laid out the Twitter ad specs for each of the different Twitter Cards below. Choose a Twitter Card […]
With advancements in artificial intelligence, computers have begun to accumulate knowledge on their own due to machine learning, a process that allows computers to learn by being programmed specifically to certain tasks, improving its knowledge over time the same way the human brain does. In other words, machine learning focuses on the development of computer […]
When it comes to social media advertising, knowing how each platform functions is everything. In particular, you’ll want to know how each social media network handles ad load, that is, how they balance the number of ads users see. Ad load has a direct impact on your strategy as it can influence the price you will pay […]
Social media has given advertisers new ways to market their products to consumers. As visual content becomes more and more popular among internet users, brands found on social media space to showcase their products and services. Instagram has benefitted from this demand as the platform is all about sharing visual content. To improve even more […]
Marketers recognize that social media outlets such as Facebook, Twitter, YouTube, Instagram, LinkedIn and Snapchat provide huge — and generally cost-effective — marketing and advertising opportunities. With opportunities come threats, many of which can be avoided. Here are five social media advertising pitfalls to be aware of: Not having a strategy Social media isn’t going […]
February is here, and Americans are getting ready to show appreciation for their loved ones on the 14th, when the country celebrates Valentine’s Day. This year, 54% of adults in the U.S. will get in on the occasion. As a result, they will spend a total of $18.2 billion, according to a projection from the National Retail […]
Some best practices increase the chances of a social media campaign succeed. You can do market research to get to know your clients better, create business personas and target your campaign to specific audiences. Still, there is no absolute certainty your campaign will be a hit. That’s when you can use A/B testing. A/B testing is a […]
Snapchat, with its disappearing pictures and video, is the quintessential millennial platform. It is fast-paced, streamlined and connects people to one another. With 173 million daily users opening Snapchat over 18 times a day, the platform presents a highly desirable audience for brands both big and small. Interested in learning how to advertise on Snapchat? We’ve […]
The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch the Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry because it is a rare time when audiences look forward to […]
Advertisers were put on the spot when fake news became a major topic in the 2016 U.S. presidential election. After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinformation — and in the process, make money through advertising. The problem, of course, is far […]
Return on investment (ROI) is a significant metric to measure the performance of a company’s strategic investments and disposal of capital assets, but what about one’s return on ad spend (ROAS)? How does it fit into the big picture? It is time to learn more about ROI and ROAS so you can define the metric that works […]
Innovative technologies such as machine learning, deep learning and programmatic advertising are some of the hottest topics in advertising right now. All these terms are often used interchangeably, but they are definitely not the same thing. All the buzz around these technologies comes from the fact they are transforming the way we work and bringing significant changes […]
No one wants to be caught behind on emerging trends. This holds especially true for megatrends, which are patterns or movements that can have a major impact on business or society. These are trends like the globalization or the relatively recent dominance of social media in content distribution. When such massive shifts occur, you don’t want to […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. Why Do You Need a Social Media Advertising Agency? Before you even begin your search for a social media advertising agency, you must define your objectives and establish your priorities. A clear understanding of why […]
As 2016 comes to a close, we’re looking to the future to see where the advertising industry as a whole is headed. From a video-streaming tax to Facebook cutting deeper into Google’s terrain, here are our predictions for 2017. Strike Social’s social media advertising predictions for 2017 1. Video-streaming taxes will pick up steam Lawmakers […]
When you’re developing your social media video campaigns, it’s important to remember that no two platforms are alike. Not only are the types of videos you see on these platforms different, but on an analytical basis, what counts as a view can be drastically different in each of them. For instance, on Facebook, what constitutes […]
Even before the internet, people were looking for ways to avoid seeing advertisements. After all, no one likes seeing an ad obstruct their favorite TV program, radio tune or web search. The rise of digital advertising brought new possibilities. While advertisers can access a large amount of data to create better and more targeted advertising, […]
The advertising game is an ever-changing one and it’s all about creating brand awareness. But consumers aren’t only sitting around their televisions like they used to do. They are constantly moving, talking, texting and communicating; plus sharing information with one another faster than ever on the internet. As an advertiser, it’s your job to attract […]
According to the internet statistics company Statista, investments in social media advertising worldwide are forecast to nearly double in a two-year time span, going from around $16 billion in 2014 to nearly $31 billion in 2016. With such explosive growth, you may be wondering, should your business advertise on social media? We can’t decide that for you, but […]
Instagram was created on a simple concept: you take, edit, and share pictures. While this idea appears straightforward and is a considerable part of the app’s appeal, it poses challenges for advertisers. Unlike its owner Facebook, Instagram serves to the specific purpose of sharing inspiring photos and, more recently, videos. As a result, it is harder […]
As advertisers shift their TV ad spending to digital, video viewability grows as a major concern across the industry. Viewability is an advertising metric that measures only those impressions that can be seen by internet users. It means that if an ad loads at the bottom of a page, but the user doesn’t scroll down […]
Online advertising is booming, as shown by an ever expanding array of ad options and the continuous introduction of innovative, productive tools to improve ad quality. From native to social, sponsored to branded, social media advertising is the most efficient method to reach your audience. However, the terms in and of themselves are confusing as […]
You’ve prepared your creative. Your text is flawless. Your images invite people to stop, look and buy. Now, you’re ready to launch your social advertising campaign. But before going further, you may want to brush up on your social media ad auction lingo. To help, we’ve compiled the following list of 21 essential terms to […]
Social media has solidified its position as a major platform for advertisers to connect with their customers. Last year alone, domestic advertising revenue in social media grew an impressive 55 percent, from $7 billion to $10.9 billion, according to the Interactive Advertising Bureau. In 2017, eMarketerpredicts this number will increase to $15 billion. The reason for this […]
Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each new platform or binary jump in technological ability. The content team at […]