Disappearing photo stories have become the biggest trend in social media marketing as people can share their everyday lives in real-time with the tap of a camera. Add in some filters, a couple GIFs and some funky text, and you have a highly interactive platform that millions of people love. Choosing Between Snapchat and Instagram Stories: Which […]
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Saturday, June 30 is Social Media Day, a day to be recognized for the impact social media has had on our lives across the world. It has become a central part of our global communication and our day-to-day lives. To celebrate its impact, we’ve compiled 50 social media statistics that every social media marketer should know in 2018. […]
So you have an e-commerce website, but how do you build brand awareness, increase loyalty, and more importantly, drive sales? Where do you start? Over the last few years, the digital space has become a battleground for e-commerce sites to keep afloat alongside the stiff competition, better known as Amazonification. Online retail is skyrocketing and social […]
Digital advertising has seen a whirlwind of changes and trends already this year, with many redefining the future of advertising. As we’re nearly half way through 2018, these digital advertising trends will also take us well into 2019, reshaping much of the industry moving forward. Strike Social has compiled the top five digital advertising trends […]
Digital ad spend surpassed TV ads in 2017 and advertisers are taking notice. This was the first time digital ad spend trumped TV. Additionally, revenue on the digital ad side showed no signs of slowing down last year, growing 21 percent. Digital advertising on mobile is a driving factor behind the growth – it contributed to […]
You’ve probably heard the term social commerce thrown around over the last year or two. Social commerce is becoming increasingly relevant for businesses that want to reach and acquire more customers online. After all, the average person spends more than two hours a day on social media. What is social commerce? The simple definition of social commerce is […]
What is social media ROI? Return on investment (ROI) as it relates to your social media efforts is a measurement of its efficiency. Why is it important? To put it simply, tracking progress and performance is key. How else would you know how your efforts are affecting business and performance levels? How do you prove value? […]
In social advertising, mistakes can end up costing you a lot. Before you run your first social ad campaign, make sure that you have a focus on your social advertising efforts. Below are the biggest social media advertising mistakes, and the ones that you certainly want to avoid. 1. Not having a social advertising strategy So […]
Nearly 70% of all U.S. adults use at least one social media site and each platform has a different purpose and offers advertisers different ways to engage with their audience. Along with that, there are different user demographics for each platform. The same people aren’t on or as active across every social media network that’s available. Some […]
How often are you seeing current or potential customers coming to your site but then not taking any action? They simply poke around your pages a bit and then leave, without giving you a new conversion. How can you get that customer back to your page to actually go through with the action you’d ideally […]
There’s been a lot of chatter around ad blockers, especially since the announcement from both Apple and Google about installing ad blocking software to their Safari and Chrome browsers. Something that’s still fairly new to the mix? Mobile ad blocking. As more and more traffic moves to mobile, there’s a sense that mobile ad blockers will become more relevant. But should […]
When clients come to our media buyers with their campaigns, we try to understand their goals and how to best use the creatives they’re ready to run. A campaign intended for driving sales will lead to a shopping campaign while wanting more app installs will result in an app download campaign. So how do our […]
Every social media platform brings something different to the table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs. But how does it all come together? We’ve created several guides to help you navigate through the advertising costs of each […]
LinkedIn is the ultimate place for advertisers targeting other businesses or potential employees. It offers great advertising formats that aren’t intrusive to the viewer and you only pay when your message is delivered. Considering this is an all professional setting, does it mean LinkedIn advertising is going to cost you a considerable more amount of […]
Pinterest is no longer just a place to find inspiration. Users now come to the platform ready to act on ideas already in mind. The company created a diverse set of tools to help users with that, empowering advertisers to engage with these customers in innovative ways. These tools, such as the new Lens feature, allow […]
Snapchat offers a few different options for anyone looking to advertise on the platform — reaching out directly to the Snapchat sales team, using the Snapchat ad manager or connecting with a Snapchat certified partner. Take a look at how the pricing for these Snapchat options works and learn how to create a budget that […]
Advertising through social can be tricky to figure out since none of the platforms offer a direct quote. It’s all about budgets, bidding and the goals you want to accomplish through each campaign. To calculate how much your social media ads will cost, you need to understand the gist of how it all comes together […]
With Instagram’s ad revenue surging, how has this impacted the cost of advertising on the platform? In 2023, Instagram’s ad sales in the US alone reached a staggering $39.7 billion, marking an increase of 19.4% from the previous year. This growth trajectory isn’t just about larger figures; a few years ago, Instagram’s ad sales surpassed […]
To create a great social media advertising campaign, you need to get every detail right. Your creative, copy, keywords and execution all contribute to a great return on ad spend (ROAS) and to good view numbers at the end of the day. The good news is there are a lot of free marketing tools available on the internet that can […]
Advertising has transitioned to having a large focus on social platforms — Facebook’s advertising revenue alone exceeded $40 billion, a 47% increase compared to the previous year. This shouldn’t be surprising as there are 3.03 billion social media users worldwide. If you’re not using a good sum of your budget on social media advertising, you’re already behind. […]
Seven-in-ten Americans use social media platforms at least once a day, representing an enormous opportunity for brands to connect with prospective customers. It’s not by accident that social media advertising revenue is forecasted to reach $41 billion in 2017, after nearly doubling in the past two years. As a smart professional, you want to tap into […]
Digital technology has placed the world at our fingertips, with reams of information only a click away. As consumers, we are hooked, attached to our devices, as shown by a 2016 comScore study that identified a 35% increase in total digital media usage since 2013, with smartphone usage up 78%. Platforms such as Facebook and Google have […]
Data science is exploding — which is only natural, given our ever-changing culture and ability to learn anything within the grasp of our fast-moving fingers. Consider, for instance, that within the next year or so, the internet will have reached its 5 billionth user. Meanwhile, people will be performing about 1.2 trillion Google searches a […]
Instagram launched a new feature called Instagram Stories last August to compete directly with its rival Snapchat. Stories allow users to take photos and create 10-second videos that disappear after 24 hours. The new tool brought additional opportunities for advertisers interested in Instagram due to its 400 million daily users, visual appeal and an engaged young audience. Initially, Instagram tested ads […]
If you are willing to explore Pinterest ads and hope to reach some success, you should know upfront everything about the updated 2024 specs for Pinterest ad formats to craft the perfect Pinterest ad. While not the most popular social media platform among users, Pinterest advertising has occupied a unique spot in the industry. With […]
With Snapchat being a self-serve advertising platform, you can choose between three different types of ad options: Snap ads, sponsored Snapchat geofilters and sponsored lenses. You can use Snapchat’s self-serve ad manager to create Snapchat ads and geofilters, but Snapchat lenses need to be purchased through Snapchat directly. All of these formats provide a lot of options for you to interact […]
With over 541 million monthly active users, Twitter is a lucrative platform for advertisers big and small. It offers numerous ad formats and you can certainly find one that fits your business needs. To make it easy to get started, we’ve laid out the Twitter ad specs for each of the different Twitter Cards below. Choose a Twitter Card […]
With advancements in artificial intelligence, computers have begun to accumulate knowledge on their own due to machine learning, a process that allows computers to learn by being programmed specifically to certain tasks, improving its knowledge over time the same way the human brain does. In other words, machine learning focuses on the development of computer […]
When it comes to social media advertising, knowing how each platform functions is everything. In particular, you’ll want to know how each social media network handles ad load, that is, how they balance the number of ads users see. Ad load has a direct impact on your strategy as it can influence the price you will pay […]
February is here, and Americans are getting ready to show appreciation for their loved ones on the 14th, when the country celebrates Valentine’s Day. This year, 54% of adults in the U.S. will get in on the occasion. As a result, they will spend a total of $18.2 billion, according to a projection from the National Retail […]
Some best practices increase the chances of a social media campaign succeed. You can do market research to get to know your clients better, create business personas and target your campaign to specific audiences. Still, there is no absolute certainty your campaign will be a hit. That’s when you can use A/B testing. A/B testing is a […]
Snapchat, with its disappearing pictures and video, is the quintessential millennial platform. It is fast-paced, streamlined and connects people to one another. With 173 million daily users opening Snapchat over 18 times a day, the platform presents a highly desirable audience for brands both big and small. Interested in learning how to advertise on Snapchat? We’ve […]
The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch the Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry because it is a rare time when audiences look forward to […]
Advertisers were put on the spot when fake news became a major topic in the 2016 U.S. presidential election. After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinformation — and in the process, make money through advertising. The problem, of course, is far […]
Return on investment (ROI) is a significant metric to measure the performance of a company’s strategic investments and disposal of capital assets, but what about one’s return on ad spend (ROAS)? How does it fit into the big picture? It is time to learn more about ROI and ROAS so you can define the metric that works […]
Innovative technologies such as machine learning, deep learning and programmatic advertising are some of the hottest topics in advertising right now. All these terms are often used interchangeably, but they are definitely not the same thing. All the buzz around these technologies comes from the fact they are transforming the way we work and bringing significant changes […]
No one wants to be caught behind on emerging trends. This holds especially true for megatrends, which are patterns or movements that can have a major impact on business or society. These are trends like the globalization or the relatively recent dominance of social media in content distribution. When such massive shifts occur, you don’t want to […]
Strike Overview Jump to Section Get exclusive content on paid social media. Join our mailing list for the latest updates. Why Do You Need a Social Media Advertising Agency? Before you even begin your search for a social media advertising agency, you must define your objectives and establish your priorities. A clear understanding of why […]
As 2016 comes to a close, we’re looking to the future to see where the advertising industry as a whole is headed. From a video-streaming tax to Facebook cutting deeper into Google’s terrain, here are our predictions for 2017. Strike Social’s social media advertising predictions for 2017 1. Video-streaming taxes will pick up steam Lawmakers […]
When you’re developing your social media video campaigns, it’s important to remember that no two platforms are alike. Not only are the types of videos you see on these platforms different, but on an analytical basis, what counts as a view can be drastically different in each of them. For instance, on Facebook, what constitutes […]
Even before the internet, people were looking for ways to avoid seeing advertisements. After all, no one likes seeing an ad obstruct their favorite TV program, radio tune or web search. The rise of digital advertising brought new possibilities. While advertisers can access a large amount of data to create better and more targeted advertising, […]
The advertising game is an ever-changing one and it’s all about creating brand awareness. But consumers aren’t only sitting around their televisions like they used to do. They are constantly moving, talking, texting and communicating; plus sharing information with one another faster than ever on the internet. As an advertiser, it’s your job to attract […]
According to the internet statistics company Statista, investments in social media advertising worldwide are forecast to nearly double in a two-year time span, going from around $16 billion in 2014 to nearly $31 billion in 2016. With such explosive growth, you may be wondering, should your business advertise on social media? We can’t decide that for you, but […]
Instagram was created on a simple concept: you take, edit, and share pictures. While this idea appears straightforward and is a considerable part of the app’s appeal, it poses challenges for advertisers. Unlike its owner Facebook, Instagram serves to the specific purpose of sharing inspiring photos and, more recently, videos. As a result, it is harder […]
As advertisers shift their TV ad spending to digital, video viewability grows as a major concern across the industry. Viewability is an advertising metric that measures only those impressions that can be seen by internet users. It means that if an ad loads at the bottom of a page, but the user doesn’t scroll down […]
Online advertising is booming, as shown by an ever expanding array of ad options and the continuous introduction of innovative, productive tools to improve ad quality. From native to social, sponsored to branded, social media advertising is the most efficient method to reach your audience. However, the terms in and of themselves are confusing as […]
You’ve prepared your creative. Your text is flawless. Your images invite people to stop, look and buy. Now, you’re ready to launch your social advertising campaign. But before going further, you may want to brush up on your social media ad auction lingo. To help, we’ve compiled the following list of 21 essential terms to […]
Social media has solidified its position as a major platform for advertisers to connect with their customers. Last year alone, domestic advertising revenue in social media grew an impressive 55 percent, from $7 billion to $10.9 billion, according to the Interactive Advertising Bureau. In 2017, eMarketerpredicts this number will increase to $15 billion. The reason for this […]
Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each new platform or binary jump in technological ability. The content team at […]