The complete list of Pinterest ad specs

Pinterest, while not the most popular social media platform among users, has occupied a unique spot in the advertising industry. With 250 million monthly active users as of September 2018, Pinterest is the go-to place for people who want to discover new products and ideas.

Research shows that 93% of Pinners use Pinterest to plan purchases and 67% of Pinners say they’ve discovered a new brand or product through the platform.

If you are willing to explore Pinterest ads and hope to reach some success, you should know upfront everything about Pinterest ad specs and formats to craft the perfect Pinterest ad.

Choose a Pinterest ad type

Promoted pins

Promoted Pins are image-based ads that are displayed in a user’s feed. They look like a regular pin and are good for advertising individual products that you want to get the word out about. They come in different formats, but all of them follow the same ad specs.

Promoted pins ad specs

Media: Image
Width: Minimum 600 pixels
Height: 1000 pixels by 1500 pixels
Format: PNG and JPEG
Aspect Ratio: 2:3
Small Thumbnail: 69 pixels by 69 pixels
Large Thumbnail: 216 pixels by 146 pixels
Additional Note: Pins should be vertically oriented so they appear fully on users’ feeds.
Description copy: Max 500 characters (prioritize first 1-2 sentences)

Promoted Video Pins

You can also create promoted pins with videos in them. How-to videos and products and services demonstrations work especially well with Pinterest’s video advertising.

Pinterest video advertising specs

Media: Video
File Type: .mp4 or .mov (YouTube or Vimeo)
Max File Size: Under 2GB
Video Length: minimum 4 seconds, max 30 minutes
Aspect ratio: shorter than 1:2, taller than 1:91:1
Description copy: Max 500 characters (prioritize first 1-2 sentences)

Explore Pinterest ads

If you’re worried about the single-size format being restrictive, don’t be. Users tend to respond better to ads that don’t obstruct their platform experience. The fact that Pinterest ads follow the same format of regular posts gives you a leg-up from the moment you place an ad in users’ feeds.

Social media ad dimensions

by Ligia Aguilhar