Pinterest is pretty new to the social media ad game, but it has occupied a unique spot in the advertising industry. With 175 million monthly active users as of April 2017, Pinterest is the go-to place for people who want to discover new products and ideas.
Research shows that 25% of consumers buy a product or service they discover on Pinterest and 70% access Pinterest to find inspiration.
If you are willing to explore Pinterest ads and hope to reach some success, you should know upfront everything about Pinterest ad specs and formatsto craft the perfect Pinterest ad.
Choose a Pinterest ad type
Promoted Pins are image-based ads that are displayed in a user’s feed. They look like a regular pin and are good for advertising individual products that you want to get the word out about. They come in different formats, but all of them follow the same ad specs.
Promoted pins ad specs
- Media: Image
- Width: Minimum 600 pixels
- Height: 900 pixels to 2100 pixels
- Format: .jpg, .png, .gif
- Aspect Ratio: 2:3 to 1:3.5
- Small Thumbnail: 69 pixels by 69 pixels
- Large Thumbnail: 216 pixels by 146 pixels
- Additional Note: Pins should be vertically oriented so they appear fully on users’ feeds.
You can also create promoted pins with videos in them. How-to videos and products and services demonstrations work especially well with Pinterest’s video advertising.
Pinterest video advertising specs
- Media: Video
- Format: YouTube or Vimeo
Explore Pinterest ads
If you’re worried about the single-size format being restrictive, don’t be. Users tend to respond better to ads that don’t obstruct their platform experience. The fact that Pinterest ads follow the same format of regular posts gives you a leg-up from the moment you place an ad in users’ feeds.
Social media ad dimensions
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