Saturday, June 30 is Social Media Day, a day to be recognized for the impact social media has had on our lives across the world. It has become a central part of our global communication and our day-to-day lives.

To celebrate its impact, we’ve compiled 50 social media statistics that every social media marketer should know in 2018.

Social media statistics

User counts

  • Facebook has 2.2 billion monthly active users.
  • YouTube has 1.5 billion users.
  • Instagram has 1 billion monthly active users.
  • Instagram Stories has 300 million users worldwide.
  • LinkedIn has 500 million users worldwide.
  • Twitter has 300 million monthly active users.
  • Pinterest has 200 million users worldwide.
  • Snapchat has 178 million users snapping daily.

A look at demographics

How people use social media

  • A quarter of U.S. adults get their news from at least two or more social media sites.
  • 61 percent of Pinterest users say they use the platform to find ideas to be their best selves.
  • 93 percent of Pinterest users use the platform to plan purchases.
  • 70 percent of YouTube users use the platform to help solve a problem and 86 percent use it to learn something new.
  • 79 percent of B2B marketers see LinkedIn as a beneficial source for lead generation.
  • Facebook users watch more than 100 million hours of video each day on the platform.
  • 93 percent of Twitter users who follow small businesses plan to make a purchase from a brand they follow.

Social media advertising statistics

Kyna Garrett

Kyna Garrett

Kyna is a Content Specialist at Strike Social. She holds a BA in journalism from Michigan State University and covers everything from media marketing to the latest trends in tech.