Q3 2024 YouTube CPV Benchmark Report
Strike Social’s Q3 2024 analysis dives deep into thousands of YouTube TrueView InStream Skippable campaigns, uncovering benchmarks and strategies for enhancing ad views. Powered by our AI-driven SWAS AdTech solutions, we reveal the top devices, optimal video lengths, and industry trends from July to September.
2023 Facebook Cost and Performance Benchmarks (with 2024 Holiday Insights)
Take a look at Strike Social’s 2024 Q4 holiday predictions, with a focus on projected costs and engagement trends. Drawing from last year’s data and anticipated changes, we assess how political ad spending may influence Facebook ad prices and affect your upcoming campaigns.
Based on previous year’s Facebook ad trends, pinpoint the factors that shaped industry benchmarks. This report explores how these insights will impact campaign strategies going forward, helping you achieve stronger results in 2024.
Achieving a 28x ROAS with Our Facebook Ad Strategy
In this case study, Strike Social partnered with a top financial services provider to tackle multiple challenges. From optimizing campaign setups to pinpointing the best-performing audience segments, we closely monitored Facebook Meta Pixel tracking to guarantee precise data collection. Through careful management and maximized ad spend, we ultimately achieved an impressive 28x return on ad spend (ROAS). Explore how our data-driven approach powered the success of this campaign.
How Can You Achieve Better Facebook ROAS Results?
Although inaccuracies in Facebook ads ROAS may arise naturally, it’s essential to understand that some discrepancies are unavoidable. With the appropriate steps, you can reach 90% or better accuracy in conversion tracking and reporting. Additionally, this guide can help you enhance your Facebook ROAS.
Facebook Advertising Costs in 2024: What You Need to Know
To help you efficiently manage your ad spend this holiday season, we’ve created this guide to provide insights into Facebook advertising trends and costs, giving you a clearer picture of how your budgets will go. After outlining key benchmarks for Facebook ad costs, we now focus on strategies to optimize your bidding approach for auction-based ads on the platform.
Case Study: Connected TV Drives 13% Cost Efficiency for Industrial Service Brand
This case study highlights how a major national industrial services brand sought to improve cost efficiency in its brand awareness efforts. Strike Social utilized YouTube’s Connected TV inventory, delivering a 13% cost savings over guaranteed rates. Despite rising political ad spending in Q2 and Q3, Strike Social successfully kept CTV rates competitive, driving CPM efficiency across all ad placements.
Explore the full case study for more details.
How to Monitor and Control CTV Ad Costs for Better Results
84% of advertisers have transitioned from linear TV to CTV, and this shift is projected to accelerate as social media platforms continue to adopt CTV media buying. Leading platforms like YouTube, Google, and LinkedIn are already taking advantage of the Connected TV (CTV) advertising trend, with others expected to join in soon.
If you’re considering adding CTV ads to your social media strategy, we’ve gathered insights from our campaigns that effectively used YouTube TV and Google TV ads. These findings offer useful benchmarks on CTV ad costs, helping you better plan your upcoming campaigns
Why Your Social Media Campaigns Need CTV
Digital TV advertising provides greater flexibility than traditional linear TV ads, enabling advertisers to expand their reach beyond just mobile and desktop devices. Many major social media platforms and advertisers are already incorporating Connected TV (CTV) placements into their strategies, benefiting from increased impressions and views as they boost their ad spend.
While CTV ads are still a relatively new concept for many marketers, they can raise concerns and pose challenges when it comes to revising a well-established social media strategy. To assist you in making an informed choice, we’ve highlighted the key advantages of CTV advertising and how it can seamlessly integrate with your current social media efforts to deliver improved results.
Q2 2024 YouTube CPV Benchmark Report
Explore the evolving trends from Q2 2024, including essential metrics such as CPV and view rates, to prepare for the upcoming quarter. Gain insights into ad creative performance, device preferences, and cost patterns from our Q2 2024 campaigns, helping you refine your strategy for improved YouTube ads results. Download the report here.
How Can Brands Effectively Manage Strategies Amidst Rising Political Ad Spending?
Several factors have already impacted—and will continue to impact—political ad spending throughout the U.S. election cycle. As U.S. political ad spending is projected to increase through the fourth quarter of 2024, advertisers must be prepared to stay ahead of this trend. For more insights, check out this quick guide or read the full blog here.
Essential Insights into the Meta Advantage+ Suite for Advertisers
Since its introduction in 2022, the Meta Advantage+ Suite has evolved to enhance campaign optimization across various types. One notable advancement is Meta Advantage+ placements, which ensure ads are distributed across all available placements within the Meta network. Discover how Meta Advantage+ functions can be leveraged in your ad campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network.
For detailed information on Meta Advantage+ placements, read our blog here.
Key Metrics to Measure Your Facebook Ads Performance
To gauge the effectiveness of your Facebook advertising, it’s crucial to understand the various metrics available on the platform. Knowing what each metric measures, its significance, and its category will help you determine which metrics best align with your campaign goals.
To help you get started, read through the guide to learn about the different advertising objectives on Facebook and the key metrics you should focus on. For more details, check out the full blog here.
How Can Google TV Ads Help You Boost Brand Awareness
Google TV ads are now part of Google’s extensive advertising network, which previously included pay-per-click (PPC) ads, Google Shopping, the Google Display Network (GDN), and YouTube ads. This new platform allows brands to connect with audiences on their TV screens, reaching viewers in their living rooms.
Since Google TV is a recent addition, you might wonder if it’s worth incorporating into your advertising strategy. Before making a decision, consider these significant benefits of adding Google TV to your advertising mix. For more details, read the full blog here.
How to Sustain Brand Recall Post-Amazon Prime Day
Once Amazon Prime Day wraps up, use the insights gained to fuel upcoming campaigns centered on awareness and consideration. If you’ve hit your sales targets during the event, focus on maintaining your brand’s visibility even when it’s not peak shopping season.
Are you wondering how to manage your awareness, consideration, and sales campaigns after Prime Day? Discover more in our full blog.
How to Use Facebook Retargeting for Back-to-School Ads
By designing a well-organized funnel-focused campaign, you can lead your Facebook audience from brand awareness to enhanced brand recall by targeting users who interact with your brand and similar ones. The following step involves showing them captivating back-to-school ads that build trust, ultimately turning them into leads or customers.
TextFor more strategies on back-to-school advertising for your sales campaigns, read the full blog here.
Social Media Safety: Protecting Your Brand’s Data Privacy and Security
Advertising privacy regulations on social media platforms are notably more stringent compared to personal use. Businesses face heightened risks due to stricter consent requirements, extensive data collection, and increased accountability for data breaches or misuse. Nonetheless, understanding the security measures and data protection policies of major platforms can help businesses mitigate these risks.
Stay informed about how leading platforms ensure social media protection and privacy for your business data. Click here to read the full blog.
Demonstrate Your Knowledge of the Top 4 Ad Platforms
We strive to keep our media buying teams updated with the latest digital marketing and advertising trends of 2024, and you should too. Our training sessions covered a range of updates and key features on DV360, Meta, YouTube, and TikTok advertising platforms. How proficient are you with these platforms? Test your skills by downloading our quiz book here!
Feeling behind? Read the full blog here to catch up.
What Makes CTV More Attractive Than Linear TV?
Although linear TV advertising is still common, media buying agencies need to acknowledge the increasing impact of digital advertising. Recent studies reveal a notable change in advertising trends: 63% of U.S. marketers prioritize CTV advertising for their 2024 upfront buys, while only 36% focus on linear TV. Furthermore, 95% of advertisers intend to maintain or boost their spending on programmatic media buying for CTV ads in 2024.
To achieve the best client results, media buying teams should combine traditional and digital advertising expertise. For more information, read the full blog here.
Unique Advantages Offered By YouTube TV and Google TV Ads
When targeting viewers of streaming content, YouTube TV and Google TV ads address different audience behaviors, each offering unique benefits. For marketers, these ads are essential tools for broadening the reach and increasing the awareness of their YouTube campaigns.
Discover the specific benefits advertisers can leverage with these TV advertising formats. Read the full blog here.
Spark Engagement with the Right Audiences this Fourth of July
With summer holiday spending expected to hit $9.5 billion, it’s essential to get your Fourth of July ad campaigns ready. As people begin organizing their festivities, brands need to engage them swiftly. This guide will help you craft an ad campaign that connects with your audience this holiday.
For an in-depth Fourth of July advertising strategy, visit our full blog here.
What Advertisers Should Know Before Launching a YouTube Video Reach Campaign
If you’re looking to analyze data on the performance of YouTube Video Reach Campaigns, you’re in the right place. We’ve gathered our Q1 2024 data to provide insights that will support your upcoming YouTube campaign.
Explore the metrics that set your Video Reach Campaign apart from other YouTube ad formats. For detailed insights, read the full blog here.
What’s on Your 2024 Back-to-School Campaigns Checklist?
As the back-to-school season approaches, 2024 is expected to be another high point for retail. It’s crucial for brands to begin planning their marketing strategies early. Starting your campaigns in advance will help keep your brand prominent, making you a preferred choice during the busy shopping period.
Review the latest trends and ensure your checklist is complete to kick off your 2024 back-to-school advertising efforts. Read the full blog here.
Developing Consistent Results with Campaign Pacing Strategies
Campaign pacing in social media advertising involves the careful allocation of your budget, ad delivery, and campaign activities over a designated time frame. It’s about ensuring that your resources are effectively utilized throughout the campaign, achieving optimal performance at the right moments.
The success of your digital advertising efforts heavily depends on proper pacing. Learn more about how campaign pacing works by checking out our blog.
What YouTube Advertisers Need to Know from the GML 2024
Google Marketing Live 2024 introduced a variety of thrilling advancements for YouTube advertising. The event showcased new tools aimed at strengthening your brand’s visibility, expanding creative potential, and increasing conversions on the platform. Dive into the YouTube advertising updates from GML 2024 and discover additional Google advertising innovations on our comprehensive blog.
Expanding Brand Visibility with YouTube Video Reach Campaigns
As YouTube cements its status as a dominant platform for video content on mobile and shareable screens, it becomes invaluable for advertisers to tap into its vast audience. YouTube Video Reach Campaigns offer media buyers a cutting-edge method to boost visibility and engagement while keeping ad expenses low. Marketers can harness YouTube’s extensive network and user base with these AI-powered advertising solutions. Discover more about setting up YouTube Video Reach Campaigns for your ad strategies in our blog.
Creating Effective Vertical Short-Form Ads with Safe Zone Templates
To guarantee that your brand’s important video ad elements are visible on any social media ad network, you must know the safe zone guidelines for each platform. These guidelines help to prevent your ad from being obscured by profile pictures, ad copy, or interaction buttons. Popular short-form video platforms, including TikTok, Reels, and Shorts, provide safe zone guides to ensure that your ad’s key message reaches your target audience. By adhering to these guidelines, you can optimize your video ad’s impact and effectiveness. Read the full blog here.
Targeting the Ideal Audiences for Father’s Day 2024
Father’s Day 2024 is a great chance for brands to stand out by connecting with the sentimentality and appreciation people have for their dads. Interest in Father’s Day gifts begins to rise in early June, offering a valuable window for advertisers. Whether you’re an experienced media buyer or new to the field, now is the time to prepare your ads before the Father’s Day rush hits its peak. Read more in our blog.
Making Mother’s Day Matter: Strategies for Successful Campaigns
We’re well aware that Mother’s Day ads typically focus on flowers, chocolates, and sentimental gestures—all in the name of our brand. But in 2024, how do we inject authenticity and relevance into our campaigns?
Explore consumer behavior, retail trends, and strategies for staying at the forefront of consumers’ minds during this exciting retail occasion. Get more insights from our blog.
Q1 2024 YouTube CPV Benchmark Report
Businesses looking to dominate YouTube advertising in 2024 can’t afford to miss our comprehensive report on InStream Skippable ad performance for Q1. It dives deep into key metrics, providing the essential insights needed to craft targeted campaigns that truly connect with audiences and drive business results. Download the report here.
Aligning Instagram Ad Formats with Your Brand Strategy
Deciding between Reels, static images, Collection ads, or Shopping ads can be challenging for many businesses due to the variety of options Instagram offers. Each ad format has unique advantages. For instance, static image ads are ideal for introducing new products, while video ads can effectively tell your brand’s story. By exploring all Instagram ad formats, you can customize your message to connect with your target audience and achieve your marketing goals. Read the full blog here.
Key Instagram Metrics to Track for Campaign Insights
When reporting campaign success to clients, multiple factors come into play, and a uniform approach doesn’t apply to all situations. To customize your reports effectively, ensure your tracking methods align with your advertising strategy. Wondering which standard Instagram metrics to include? Read the full blog here.
Case Study: Utilizing YouTube VAC For Enhanced Brand Awareness
Strike Social and our client focused on one specific goal: increasing Resident Pass sign-ups by reaching audiences interested in family leisure and travel. We successfully met this objective.
By utilizing YouTube VAC, we effectively drove engagement and purchases. Our team utilized Strike Social’s proprietary tool, Campaign Lab, to closely monitor and optimize the campaign for maximum efficiency. For a detailed overview, read the full case study here.
What Are the Dos and Don’ts of Sports Betting Ads on Social Media
Even if you have a preferred advertising platform where your campaigns usually excel, keep in mind that not all platforms allow sports betting ads and each has specific guidelines to follow. Learn how to prepare your sports betting ads for a smooth launch and continuous operation. Read the full blog here.
Case Study: Maximizing YouTube Advertising for Your Livestream Event
As our tech industry client geared up to livestream its flagship creativity conference in 2024, it recognized the immense potential of YouTube in driving viewership and engagement among its professional creator audience. However, with a limited time window surrounding the live event, effective pre-promotion teasers and in-moment watch-now ads were essential for success.
By strategically releasing teaser video snippets featuring expert speaker sessions, they generated significant excitement among creative professionals. Find out here how our client harnessed the power of YouTube advertising to successfully promote their livestream event.
Getting Ready for Amazon Prime Day 2024
As Amazon Prime Day 2024 approaches, the anticipation is palpable, especially considering the record-breaking sales of the previous year. With expectations high for another massive e-commerce event, advertisers are eager to maximize their impact. Find out how media buyers can navigate this prime opportunity in our latest blog.
Planning Your 2024 Olympics Advertising Campaign
From YouTube’s staggering 33 billion visits for Olympics-related content to the global audience it attracts, advertisers face the challenge of securing visibility amidst fierce competition.
As the countdown to the 2024 Summer Olympics continues, the window of opportunity for brand promotion widens. Even if your brand isn’t an official sponsor or partner of the Olympics, there’s ample time to kickstart your 2024 Olympics social media marketing efforts and refine your campaign for maximum impact.
Case Study: Health Industry Case Study in TikTok
By concentrating on an often-overlooked demographic, the 55+ age group, a US Healthcare brand successfully raised awareness about critical healthcare services. This targeted approach resulted in a 37% reduction in Cost-Per-Thousand Impressions (CPM), setting a new efficiency and engagement benchmark in health-focused advertising.
The strategy involved geo-targeting in-feed ads to individuals aged 25+ and incorporating relevant health and wellness hashtags. This tactic aimed to seamlessly integrate the campaign’s message into broader discussions about health and wellness on the platform. Thus, the campaign effectively inserted its message into wider conversations surrounding health and wellness.
Case Study: HVAC US Case Study in YouTube
Amidst the bustling Thanksgiving shopping week in the US, an HVAC company embarked on a mission to boost its brand visibility and engage consumers through a well-crafted media strategy. The challenge? Standing out amidst the seasonal marketing frenzy and doing so cost-effectively in a fiercely competitive landscape.
To tackle this, the campaign leveraged a combination of VVC and Non-Skippable ads, catering to diverse audience behaviors and preferences. VVC, powered by YouTube’s AI, provided flexibility across various formats like skippable in-stream, in-feed, and Shorts, ensuring wide-reaching impact. Explore how the campaign’s results serve as a testament to the effectiveness of the chosen strategies.
Case Study: HVAC Canada Case Study in YouTube
Harnessing the vast reach of YouTube, an HVAC brand in Canada sought to bolster its market presence and enhance customer engagement. Through strategic audience targeting methods, the brand aimed to optimize reach and engagement among Canadian audiences. By implementing a blend of precise audience targeting and a mix of YouTube Instream Non-Skippable and Video View Campaigns, the brand effectively reached its target audience while ensuring engaged views.
These efforts yielded a 13% improvement in CPM efficiency for Non-Skippable ads and a 40% decrease in CPV for Skippable ads, surpassing the guaranteed rates set by Strike Social. This campaign not only generated cost savings but also reinforced the brand’s visibility across Canada. Despite targeting a smaller sports-centric audience, which accounted for half of the campaign spending, it delivered equal views, highlighting its heightened engagement and value.
Case Study: Health and Fitness Campaign in Facebook
Strike Social’s Approach to Facebook Local Club Advertising
Strike Social has made remarkable strides in boosting brand awareness and driving membership growth, achieving a significant milestone with nearly 300k digital club joins, over 1.5 million link clicks, and almost 700 million total impressions. This accomplishment stems from our adept handling of tailoring advertising strategies for over 200+ local clubs.
Recognizing that client satisfaction goes beyond timely strategy execution, such as creative swaps and campaign optimization, our team understands the importance of a hands-on approach. In response, Strike Social assembled a dedicated team of 50 media buying experts, all working towards the common goal of enhancing efficiency across every local club campaign. Read more here.
Your Go-To Guide for Instagram Ad Specs
The Essential Ad Specs Handbook for Instagram Advertisers
Instagram’s visual charm has turned it into a hot spot for advertisers looking to engage their target audience. With its massive user base, the platform offers advertisers endless opportunities to tap into Instagram’s resources and create captivating campaigns.
When it comes to advertising on Instagram, understanding the platform’s ad specs is key to making your video ads stand out amidst a flood of curated content. With Instagram’s popularity and emphasis on visuals, brands have an amazing chance to connect with socially active audiences through advertising. However, keeping up with the various ad types and their unique specifications can be a bit daunting. Read through our full blog to learn more.
Comparing Organic vs Paid Social Media Advertising: What Sets Them Apart?
How Organic Marketing and Paid Social Media Advertising Differ in Impact
Organic social media initiatives prioritize building brand identity, fostering engagement with current followers, and providing value to existing customers. In contrast, paid social media campaigns aim to reach new audiences, extend brand reach, and produce prompt outcomes. By combining both methods, brands can develop a holistic social media marketing strategy that leverages the distinct advantages of each approach.
For a deeper insight into the performance disparity between your organic and paid advertising endeavors, it’s essential to discern the differences between them. Explore further in our blog post or access our comprehensive guide for detailed information.
2023 YouTube Advertising Benchmark Report
Breaking Down the Data: Insights from the 2023 YouTube Benchmark Report
In our most recent YouTube Insights report, we delve into the shifts in costs, viewing durations, and device effectiveness observed across various industries throughout 2023. Gain insights into the performance of each sector and identify the devices that contributed to operational efficiencies.
The report offers a detailed examination of engagement indicators such as CPV, completion rates, and video retention. Discover more effective budget allocation tactics to optimize your YouTube advertising returns for 2023.
Using YouTube Content Theme Exclusions to Avoid Placements on Kids’ Channels
YouTube content theme exclusions allow advertisers to control the context in which their ads appear. By excluding certain themes, you can prevent your ads from running on videos, sites, or apps that don’t match your brand’s message. This helps preserve brand consistency and integrity across YouTube’s vast platform. Read the full blog for more details.
How Category Exclusions Align Your Ads Better with YouTube Content
Maximizing Results with YouTube Category Exclusions
We’ve emphasized the significance of brand suitability on YouTube, acknowledging the delicate balance required. Now, we aim to provide you with an additional tool to exert control over your ad placements. With category exclusions in YouTube ads, you can confidently ensure the appropriateness and strategic positioning of your video advertisements within YouTube’s environment.
Excluding Trending Negative Keywords when Advertising in YouTube
Strategic Exclusions: Elevating YouTube Ads through Trending Negative Keywords
The significance of excluding trending negative keywords in YouTube ads for improved targeting is frequently underestimated in exclusion strategies. Although creating a negative keywords list lays a strong groundwork, YouTube advertising requires ongoing efforts to remain pertinent. Hence, incorporating the approach of optimizing YouTube ads with trending negative keywords ensures that your campaigns resonate with the current preferences of users.
Revealing the Power Play: Connected TV’s Influence on QSR Marketing
How a Leading QSR Chain Leveraged Connected TV in YouTube Advertising
A prominent QSR chain, aiming to enhance brand awareness across 50+ branches in the United States, strategically utilized YouTube’s Skippable TrueView In-Stream ads and Connected TV. Tailored to diverse audiences with different weekly budgets and Limited Time Offers (LTOs), this campaign highlights the effectiveness of reaching cost-effective and relevant targets, particularly focusing on Connected TV viewers. Discover the details of this precise YouTube ads strategy.
What to Expect in Valentine’s Day Ads for 2024
A Comprehensive Look at 2024 Valentine’s Day Social Media Trends
As the nature of the celebration evolves, brands are seizing the opportunity to establish connections through sincere paid social campaigns.
Demonstrating affection often involves the exchange of gifts or the creation of memorable experiences during this season. When seeking Valentine’s gift ideas, social media platforms become the go-to resource. Analyze the trends in ad spend and audience engagement from the previous year to enhance our readiness for the approaching celebration.
The Evolution of X Ad Specifications to Accommodate Dynamic Ad Formats
Are Your Ad Creatives Optimized for X Ad Specs?
Explore the exciting changes happening with Twitter’s rebranding to X, bringing crucial updates for advertisers. The platform’s commitment to innovation is clear as it introduces new ad formats seamlessly integrated into users’ feeds. With X now offering diverse placements within the app, advertisers can strategically expand their reach.
Discover a promising opportunity for marketers with X by strategically navigating the ad specifications for its updated ad formats. Set the stage for success as you familiarize yourself with X’s advertising guidelines and make sure your campaigns align with the X ad size requirements.
Top Brands’ Playbook: Utilizing Q5 Advertising Strategies for a Resilient Market Presence
Discovering Q5’s Role: Its Advantage in Post-Holiday Business Endeavors
In the wake of the post-holiday season, brands find themselves increasingly reliant on advertising strategies. Despite being often overlooked, the Q5 period presents a distinctive chance to connect with active consumers who are eager to make purchases.
For marketers, Q5 opens up a rich field of digital marketing prospects. This is a phase where consumer engagement remains robust, yet numerous brands are lagging behind in enhancing their marketing endeavors. Consequently, there is a reduced level of competition and an increased potential for making a significant impact. By leveraging this period, advertisers can not only drive sales but also fortify brand loyalty, setting a positive trajectory for the upcoming year.
2023 Post-Thanksgiving Data Insights
Are Your Marketing Strategies In Sync with the Social Media Shift this Holiday Season?
Our 2023 post-thanksgiving data reveals a substantial surge in online shopping, characterized by increased budgets and a condensed shopping window predominantly in late November. This shift is observable across diverse demographics, from Gen Z to Baby Boomers, all utilizing social media platforms for product discovery, research, and securing the best deals.
As Thanksgiving unfolds and ushers in the broader holiday season, businesses have the opportunity to harness social media’s influence to not only shape consumer behavior but also foster brand loyalty.
Harmony with Brand Suitability: How YouTube Content Theme Exclusions Make a Difference
Applying YouTube Content Theme Exclusions for Optimal Brand Suitability
Recognizing the fact that not every piece of content on YouTube is universally appropriate for all audiences, YouTube has introduced content theme exclusions to address this complexity. This policy acts as a refined tool, skillfully aligning content suitability with audience targeting.
The introduction of YouTube content theme exclusions represents a recent enhancement aimed at strengthening brand suitability in video advertising. Explore how YouTube content theme exclusions contribute to elevating brand suitability for both you and your brand.
What Awaits Advertisers in the YouTube Shorts Update?
Explore the Updates: A Detailed Guide to Recent Developments in YouTube Shorts
Undergoing a notable transformation, YouTube Shorts continually adapts to enhance experiences for advertisers and boost viewer engagement.
Stay aligned with the YouTube Shorts advertising updates to refine your strategies and effectively engage viewers on this video streaming platform. Don’t miss the chance to showcase your brand to a wider audience and capture attention as your audience scrolls through YouTube Shorts.
Thanksgiving 2023 Paid Social Trends
Align Your Strategy and Outpace Competitors in the Thanksgiving Shopping Season
Digital platforms are now the epicenter of holiday shopping, outpacing traditional methods of deal discovery. Despite mid-year sales events like Amazon’s Prime Day, the official start of the holiday shopping season sees a surge in online activity. The shopping period has condensed over the past six years, emphasizing the need for a strategic presence during Thanksgiving week.
Understand the significant shift in the holiday shopping calendar, with a focus on the increasing trend of consumers starting their shopping sprees earlier, and how your business can strategically engage with early-bird shoppers.
Maximize Your YouTube Ads to Reach the Most Relevant Viewers
YouTube Audience Targeting for Effective Viewer Impact
Did you know that in 1 out of 3 cases, advertisers present mismatched ad creatives to consumers? This significant outcome of inadequately planned video advertising can divert viewers from your intended message.
Effectively engaging the right audience requires a mastery of YouTube audience targeting. Familiarizing yourself with this targeting method helps circumvent negative impressions and takes into account the user experience of your potential audience. It’s a mutually beneficial strategy, enhancing both your brand and the viewing experience.
Maintain Ad Visibility with the YouTube Video View Campaign Safe Zone
YouTube Video View Campaign Safe Zone: Where Your Ad Creatives Thrive Uninterrupted
When it comes to YouTube advertising, you’re granted creative liberty to experiment with different ad sizes and placements. Yet, one critical element requires your focus: the YouTube Video View Campaign Safe Zone.
This designated safe zone ensures that the vital visual components and text you intend to emphasize remain clearly visible. YouTube’s Video View Campaign (VVC) provides you with the flexibility to present your ad content across various placements. Consequently, it’s essential to become acquainted with the YT VVC safe zones to ensure uninterrupted ad display.
YouTube Video Views Campaign or Video Action Campaign – What Works Best?
The Ultimate Guide to Selecting the Right YouTube Ad Format
Video View campaigns are all about amplifying video views, providing advertisers with a valuable chance to connect with their audience. The most appealing aspect is that it’s accessible to all media buyers, rendering it an inclusive option for those aiming to enhance their brand’s exposure.
However, what distinguishes Video View campaigns from other YouTube Video ad formats? How do these campaigns integrate into a marketer’s overall strategy?
YouTube Video View Campaigns: Redefining Video Advertising Strategies
A Closer Look at YouTube Video View Campaigns and How They Work
YouTube’s Video View campaigns have been making significant waves, capturing the spotlight as a noteworthy trend. Introduced in June 2023, this AI-powered ad campaign has swiftly garnered attention, piquing the interest of marketers eager to explore its possibilities. As it joins Google’s suite of marketing tools, the pressing question arises: Could this be the new primary choice for YouTube media buyers seeking video view ad objectives?
Nielsen’s Total TV and Streaming Report: Sports Viewing Grows Steadily in September 2023
The kickoff of college football and the beginning of a new NFL season brought a substantial upswing in broadcast viewership for individuals aged 18-54. Conversely, streaming usage saw a notable double-digit drop among school-age viewers, coinciding with the return of all students to school.
For a detailed exploration of noteworthy changes in viewership at the channel level throughout September, explore more here. To get a concise summary of the statistics, feel free to download our quick chart.
Q3 2023 YouTube CPV Benchmark Report
Adapt Your Strategy to Q2 2023’s YouTube CPV Benchmarks
Our comprehensive report is your passport to understanding YouTube’s CPV benchmarks. To provide businesses with the knowledge and insights needed to excel in this vast platform, we conducted an in-depth analysis of thousands of YouTube InStream Skippable campaigns focused on the Views objective.
We utilized the power of Strike Social’s proprietary AI tool to optimize campaign performance and pinpoint key metrics, including CPV, view rates, and video trends. The analysis period extends from Q3 2022 to Q3 2023.
Understanding these crucial metrics empowers you to create persuasive campaigns, stimulate business growth, and catapult your brand’s visibility and engagement.
YouTube Contextual Targeting: From Theory to Practice
How Does YouTube Contextual Targeting Benefit Advertisers?
Explore YouTube contextual targeting, where ads are finely tuned to match viewer engagement and video content context. We’ll be shedding light on how machine learning algorithms from Google work their magic to ensure each ad is in perfect harmony with the context of the video. Discover more in our concise guide.
The Marketer’s Manual to LinkedIn Ad Specifications
What Are the Key LinkedIn Ad Specs Every Marketer Should Know?
LinkedIn ads provide an exclusive platform for brand interaction with business professionals. As a result, successful LinkedIn advertising revolves around the promotion and cultivation of your brand’s image.
This guide serves as your resource, presenting the varied ad sizes and formats on LinkedIn. This information equips you with the necessary knowledge to prepare for your campaign launch.
How to Avoid Common Reasons For Facebook Ad Disapproval
Keep Your Ads Running Smoothly: Uncover Common Reasons for Facebook Ad Rejection
Facebook may reject your ads for various reasons, some as innocuous as including the term “CBD” in your ad. Your ad might face issues even if you’re referring to “Central Business District” and not the drug. Facebook’s ad review process can sometimes lead to unforeseen rejections or account suspensions, even if you’re confident in your ads’ compliance.
In this guide, learn how to navigate the reasons behind Facebook ad rejections and how to handle these challenges with confidence.
Digital Spells and Pixels: 2023 Halloween and Paid Social Trends
What’s New in Paid Social for Halloween 2023?
2023 is anticipated to witness a significant surge in Halloween spending, with an estimated total expenditure of $12.2 billion. This surpasses the previous year’s record of $10.6 billion, despite the prevailing economic challenges.
In light of these spending patterns, advertisers have an opportunity to capitalize on them. As social media platforms continually adapt to retail media, it’s wise for advertisers to diversify their paid social approaches. For further insights and guidance on preparing your advertising campaigns for the Halloween season, explore our comprehensive Halloween guide.
Is ChatGPT the Key to Transforming Your Media Planning Strategies?
Redefine Your Media Planning Approach with AI and ChatGPT Prompts
Are you wondering about the potential impact of AI-powered media planning on your advertising strategies, or are you concerned that it might complicate your tasks? Using generative AI to shape your marketing ideas may appear ambitious, but it holds the promise of condensing a day’s worth of work into just an hour.
Does this sound too good to be true? Explore the answers in this quick guide.
What’s the Secret to Getting the Answers You Want With ChatGPT?
Improve Your Prompts and Enhance Responses in ChatGPT
It can be quite frustrating when ChatGPT is not delivering the responses you desire. It’s a common issue in AI-driven conversations. Despite your repeated attempts to obtain the right answers, there can often be a disconnect between what you ask and what you receive.
So, how can you bridge this gap and ensure that your ChatGPT prompts consistently yield the desired outcomes? The solution lies in the art of crafting effective ChatGPT prompts.
How Accurate Are Your Beliefs About Social Media Marketing?
Putting Your Social Media Marketing Beliefs Under the Microscope
Are you eager to uncover the lesser-known myths surrounding social media marketing? Each myth unraveled holds the potential to reveal actionable insights, allowing you to confidently execute marketing strategies, clearing out your path to achieving your campaign goals.
TikTok Ad Review Checklist: Get Your Ads Approved with Confidence
Curious If Your Ads Are Compliant? Tick Off the Boxes on TikTok Ad Review Checklist
With the majority of ads undergoing review within just 24 hours, the anticipation of approval or rejection is quick and can significantly impact your campaign timeline. While approval is the goal, understanding why ads might face rejection is equally important. This knowledge equips you to steer clear of common pitfalls and pass through the platform’s guidelines seamlessly.
How Well Do You Know TikTok’s Policies for Ad Creatives?
Inside TikTok’s Ad Policies: What You Need to Know
To ensure your ads aren’t flagged by the TikTok Compliance Team, it’s essential to thoroughly understand the platform’s advertising policies. Adhering to TikTok’s ad creative policies is vital for media buyers, as it helps maintain a consistent and professional presence on the platform.
Complying with TikTok’s Advertising Guidelines for Industry Entry
Is Your Brand Aligned with TikTok’s Industry Entry Guidelines?
You’ve invested time and effort into creating a captivating TikTok ad, only to receive a “rejected” notification. Instead of letting disappointment take over, take a moment to assess: do your offerings genuinely adhere to TikTok’s industry entry guidelines?
When faced with these setbacks, it’s crucial to identify the underlying issues. Is it the content, the visuals, or maybe a minor policy violation that went unnoticed? Are your ads truly in line with TikTok’s standards?
Q2 2023 YouTube CPV Benchmark Report
Discover 2023 Q2 CPV Trends for YouTube Advertising
Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods. Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.
Optimizing Video Length for YouTube Ads
The Ideal Duration: Decoding the Right YouTube Ad Length
Picture this: you launch a YouTube ad, put your resources and creativity into it, only to see viewers skipping it within the first few seconds. This is precisely why knowing the right video ad length for YouTube is crucial.
Our aim is to uncover valuable patterns and insights that can guide the creation of YouTube ads. These insights are instrumental in crafting YouTube ads that genuinely strike a chord with the audience, fostering resonance and sustained engagement.
How Can Generative AI Be Used in Digital Marketing
Exploring Innovations Brought by Generative AI in Marketing Strategies
It’s hard to ignore the sweeping influence of generative AI across various industry sectors. Chances are, you’ve encountered the remarkable capabilities of generative AI tools in your own experiences, whether you realize it or not.
Yet, the true enigma lies in the question of effective utilization. Have you wondered how seasoned experts strategically integrated generative AI models into their marketing initiatives? Download and learn more from this quick guide.
The AI-Powered Future of Social Media Advertising
Are You Ready for the AI-Driven Social Media Advertising Era?
Picture yourself reclaiming over 5 hours each week, equivalent to an entire month per year, by utilizing the power of generative AI. Its applications are boundless, from facilitating AI-driven ad creation for marketers to enabling comprehensive data analysis. Generative AI is driving efficiency and productivity for social media buyers.
35 Google Bard Prompts for Social Media Advertisers
Find Out How Google Bard Prompts Can Transform Your Social Media Ads
From crafting snappy ad copies to conceptualizing engaging video ads, these Google Bard prompts offer a unique approach to capturing audience interest across various platforms. The beauty of these prompts lies in their versatility, allowing you to experiment with different combinations to find what works best for your specific ad campaigns. The result? Effortless and impactful ad prompting, driving meaningful engagement and conversions.
How The View-Through Rate Calculator Helps Measure Ad Effectiveness
Using The TikTok View-Through Rate Calculator For Data-Driven Decisions
TikTok continues to dominate as the favored platform for both brands and social video consumers. To maximize its full potential, businesses must grasp the importance of view metrics, particularly View-Through Rates, in optimizing TikTok campaigns and achieving greater efficiency.
Know more about our TikTok VTR calculator – your specialized tool for calculating View Through Rates on TikTok. Whether you’re new to the platform or an experienced marketer, our VTR tool can serve as your trusted companion when analyzing your view rates and ad performance.
Learn About TikTok View-Through Rate (VTR)
What TikTok VTR Reveals About Your Ad Strategy
In the United States, TikTok boasts a remarkable ad reach of 134,482,000 potential users, making it an enticing market for advertisers. However, to make the most of this opportunity, you must focus on an essential metric: the TikTok View Through Rate (VTR).
VTR measures the percentage of viewers who watch ads without scrolling past them. With a high VTR, like 92.24%, your campaign demonstrates strong audience engagement. By analyzing VTR data, you gain insights into audience preferences and enhance your ad strategies for greater impact.
YouTube Ad Suitability Matters
Why Advertisers Can’t Ignore Ad Suitability In YouTube Campaigns
Last year, a study unveiled that 59% of participants acknowledged the superior relevance of YouTube ads compared to those on traditional TV or other streaming platforms. This emphasizes the tremendous opportunity for businesses to tap into a vast consumer base.
However, with this opportunity comes the vital requirement for YouTube ad suitability and brand safety strategies. As ad placements on YouTube continue to rise, ensuring a secure and appropriate environment for your brand becomes indispensable.
Setting Up Content Exclusions for YouTube Video Ads
Strategize Your Ad Reach Using YouTube Inventory Types
Unlock the secrets to strategic ad placement and audience reach with YouTube inventory types. Gain valuable insights on setting up content exclusions, selecting the optimal inventory types, and driving maximum results through targeted ad campaigns.
Understanding YouTube Brand Safety In Video Advertising
Implementing Effective Brand Safety Measures in YouTube Video Advertising
Integrating brand safety in your YouTube advertising strategy is not just an option but a strategic imperative.
Discover proven tactics to strengthen your brand’s identity, optimize ad performance, and forge trusted connections with your target audience. Download the guide today and revolutionize your YouTube advertising approach.
TikTok Search Ads: The Game-Changing Ad Strategy Your Business Needs
Reach New Heights And Enhance Brand Visibility With TikTok Search Ads
Are TikTok search ads worth the investment and anticipation? Here’s a comprehensive guide to help you understand how TikTok search ads work and whether they are worth waiting for when this feature becomes available.
Explore the exciting possibilities of TikTok’s search ads and their potential impact on your advertising strategy.
How Strike Social Handles Ad Placements On Google Display Networks
Strike Social’s Prudent Approach Amidst The Google Ads Issue
Recent reports on TrueView in-stream ad placements have revealed a disconcerting fact for major brands. They have discovered that a significant portion of their TrueView in-stream ad spend was allocated to sites and apps within the Google Video Partners (GVP) network that did not meet Google’s own standards.
Advertisers and industry stakeholders are now confronted with these pressing questions: What are the implications for advertisers? Can Google still be relied upon as a trustworthy and effective platform for advertising?
To gain deeper insights into how Strike Social ensures the seamless alignment of our campaigns with your business goals, we invite you to explore our comprehensive guide.
Essential Facebook Ads Protection Strategies You Need To Implement
Brand Safety Practices To Safeguard Your Ads On Facebook
Facebook goes above and beyond to prioritize the safety of brands, implementing a diverse range of measures to create a secure advertising ecosystem.
When it comes to protecting your ads and promoting your products and services confidently, Facebook offers a suite of brand safety tools that are designed to provide the utmost protection.
Facebook Inventory Filter: A Comprehensive Guide
Ensure Compliance and Reach the Right Audience Effectively with the Facebook Inventory Filter
The Facebook Inventory Filter empowers you to have even greater control over your ad placements, allowing you to align them with content that resonates with your brand’s values. This level of control enables you to create a brand-safe environment that upholds the integrity of your business and fosters trust among your customers.
In this comprehensive guide, explore the numerous benefits of the Facebook Inventory Filter to help you become a master of this essential brand safety tool.
How Can Facebook Brand Safety Defend Your Digital Presence
Take Control of Your Ad Placements with Facebook’s Brand Safety Tools
With 2.08 billion users, Facebook is a crucial platform for advertisers seeking growth. However, its vast user base presents both opportunities and risks.
Learn how to optimize your Facebook advertising strategy by prioritizing brand safety and avoiding unsuitable ad placements.
TikTok Interactive Add-Ons Playbook
Supercharge Your TikTok Ads with Interactive Add-Ons
With this resource in hand, you’ll have the tools and strategies to propel your TikTok ads to new levels of success.
Grab your copy of the TikTok Interactive Add-Ons Playbook now and start driving more clicks and conversions from your ads.
Get To Know TikTok’s Brand Safety and Suitability Solutions
Exploring TikTok’s Effectiveness in Prioritizing Brand Safety and Suitability for Advertisers
TikTok’s commitment to brand safety and suitability spans all advertiser categories. Their key focus is fostering a secure environment where video ads harmoniously run alongside safe and suitable content.
This comprehensive guide will highlight the different TikTok brand safety tools that will fortify your brand’s reputation on the platform.
How Countdown Stickers Boost TikTok Live and Sale Events
Setting Up A TikTok Countdown Sticker: A Quick Guide
TikTok Countdown Sticker captures users’ attention, enhances commitment, and boosts engagement. The impact of the ticking countdown actively encourages your viewers to take action.
For advertisers seeking to maximize the benefits of TikTok’s Interactive Add-ons, this article will provide insightful guidance on leveraging these sticker features effectively.
5 Secrets Of Highly Successful Social Media Buyers
Cracking The Code To Successful Social Media Buyer Strategies
Highly successful social media buyers have discovered secret techniques and approaches that helped them overcome challenges including managing limited budgets, combating ad fatigue, and measuring campaign effectiveness.
Equip yourself with these insights and unlock these five secrets by downloading this guide.
Boost Your Brand Safety Using TikTok’s Inventory Filter
Protect Your Ad Campaigns with TikTok’s Innovative In-App Feature
This specially-designed in-app tool protects against inappropriate content displayed alongside your advertisements, safeguarding your brand reputation.
Hover over the image above to download our comprehensive guide.
Q1 2023 YouTube CPV Benchmark Report
Discover 2023 Q1 CPV trends for YouTube advertising
Explore industry-specific view performance in YouTube TrueView Instream for Q1 2023.
Learn about the shift in CPV momentum over the last four quarters.