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The 10 best video ads of 2016

As the new year draws near, we wanted to close out the old with a list of Strike Social’s favorite video ads from the past year. Our media team, who spend countless hours managing weekly ad buys for our clients, was polled for their favorite video ads of...


5 things to consider if your YouTube view rate is low

Managing a social media advertising campaign requires commitment and an obsessive attention to details like cost-per-view (CPV) and click-through-rate (CTR.) Once a campaign has started, you need to take the time to study the advertising metrics that matt...


Your complete guide to YouTube advertising

According to a Google study, 65 percent of TrueView campaigns resulted in a significant lift in brand interest, with an average lift of 13 percent. So what exactly is TrueView, and how does it work? This free ebook — designed by expert media buyers — wi...