8 results found

YouTube ad targeting: Hit the target the first time

Effective targeting is one of the most important components of any social media advertising campaign. With Google AdWords and TrueView (YouTube’s ad platform), getting your sights set on the correct target has become critical due to improved controls tha...

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Setting up your YouTube advertising campaign for success

Setting up a YouTube advertising campaign using TrueView for the first time is pretty straightforward. However, to get the highest ROI, there are some essential steps that need extra attention. Let's dive into some specific tips on ad creation, placement ...

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Determining ad groups for your YouTube campaign

An ad group is a way of organizing your ads around keywords, interests, topics, placement, custom affinity or first-party data. You will need to decide the number of ad groups and the associated keywords before setting up your YouTube ad campaign. Here's ...

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8 best practices for advertising on YouTube

At Strike Social, our media buyers have spent hours learning how to optimize YouTube ad campaigns. Countless interviews have revealed strategic planning and a disciplined attention to detail, as these experts manage advertising spend for the world’s leadi...

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6 tips for YouTube advertising success

In the wide, wide world of YouTube, you can find videos for every topic under the sun. From video shorts of keyboard-playing cats to the full-length movie “Looking for Mr. Goodbar,” YouTube has it all. Beyond the platform’s massive amount of video conten...

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The 10 best video ads of 2016

As the new year draws near, we wanted to close out the old with a list of Strike Social’s favorite video ads from the past year. Our media team, who spend countless hours managing weekly ad buys for our clients, was polled for their favorite video ads of...

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5 things to consider if your YouTube view rate is low

Managing a social media advertising campaign requires commitment and an obsessive attention to details like cost-per-view (CPV) and click-through-rate (CTR.) Once a campaign has started, you need to take the time to study the advertising metrics that matt...

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[Guide] Mastering YouTube advertising

According to a Google study, 65 percent of TrueView campaigns resulted in a significant lift in brand interest, with an average lift of 13 percent. So what exactly is TrueView, and how does it work? This free ebook — designed by expert media buyers — wi...

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