12 results found

Why you should review your YouTube agency

Finding the right YouTube ad agency is no joke. You’ve chosen a partner, and their approach seems okay, but have you been really getting everything you should out of them? With social media advertising becoming a larger phenomenon, especially through vi...

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How to calculate ROAS and ROI on YouTube

There are two important metrics to measure the effectiveness of a YouTube ad campaign: the return on investment (ROI) and the return on advertising spend (ROAS). These metrics are essential to justify your investment in YouTube advertising and prove wha...

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How much does it cost to advertise on YouTube?

Video ads make up 35% of all ad spending online as of February 2017. This number is expected to grow at a fast pace in the coming years as 80% of all web traffic is projected to be generated by video by 2019. Knowing that, it only makes sense to be pro...

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Addressing brand safety measures for Google advertising

What was once an issue mostly contained to the UK is now being recognized on a global scale: ads appearing next to questionable — and sometimes even unsafe — content online. Over the past week, Google released a series of statements for better control ove...

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Understanding your YouTube campaign's view through rate

Do you regularly calculate your YouTube view-through rate (VTR)? What’s that, you ask? It’s understandable that in the online ad world, impressions are the reigning statistic that advertisers go off of to determine the value and effectiveness of an ad cam...

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The complete list of YouTube ad specifications

Among the social media titans on the market today, YouTube is the vanguard platform. It’s been around since 2005, long before Facebook gained serious momentum, and it is still an essential part of any social media advertising mix. An important step for ...

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YouTube ad targeting: Hit the target the first time

Effective targeting is one of the most important components of any social media advertising campaign. With Google AdWords and TrueView (YouTube’s ad platform), getting your sights set on the correct target has become critical due to improved controls tha...

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Determining ad groups for your YouTube campaign

An ad group is a way of organizing your ads around keywords, interests, topics, placement, custom affinity or first-party data. You will need to decide the number of ad groups and the associated keywords before setting up your YouTube ad campaign. Here's ...

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8 best practices for advertising on YouTube

At Strike Social, our media buyers have spent hours learning how to optimize YouTube ad campaigns. Countless interviews have revealed strategic planning and a disciplined attention to detail, as these experts manage advertising spend for the world’s leadi...

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6 tips for YouTube advertising success

In the wide, wide world of YouTube, you can find videos for every topic under the sun. From video shorts of keyboard-playing cats to the full-length movie “Looking for Mr. Goodbar,” YouTube has it all. Beyond the platform’s massive amount of video conten...

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The 10 best video ads of 2016

As the new year draws near, we wanted to close out the old with a list of Strike Social’s favorite video ads from the past year. Our media team, who spend countless hours managing weekly ad buys for our clients, was polled for their favorite video ads of...

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5 things to consider if your YouTube view rate is low

Managing a social media advertising campaign requires commitment and an obsessive attention to detail. Once a campaign has started, you need to take the time to study the advertising metrics that matter most to you and keep track of performance indicators...

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