9 results found

Addressing brand safety measures for Google advertising

What was once an issue mostly contained to the UK is now being recognized on a global scale: ads appearing next to questionable — and sometimes even unsafe — content online. Over the past week, Google released a series of statements for better control ove...

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Understanding your YouTube campaign's view through rate

Do you regularly calculate your YouTube view-through rate (VTR)? What’s that, you ask? It’s understandable that in the online ad world, impressions are the reigning statistic that advertisers go off of to determine the value and effectiveness of an ad cam...

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The complete list of YouTube ad specifications

Social media ad dimensions Facebook | Twitter | LinkedIn | Pinterest | Snapchat | YouTube | Instagram Among the social media titans on the market today, YouTube is the vanguard platform. It’s...

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YouTube ad targeting: Hit the target the first time

Effective targeting is one of the most important components of any social media advertising campaign. With Google AdWords and TrueView (YouTube’s ad platform), getting your sights set on the correct target has become critical due to improved controls tha...

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Determining ad groups for your YouTube campaign

An ad group is a way of organizing your ads around keywords, interests, topics, placement, custom affinity or first-party data. You will need to decide the number of ad groups and the associated keywords before setting up your YouTube ad campaign. Here's ...

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8 best practices for advertising on YouTube

At Strike Social, our media buyers have spent hours learning how to optimize YouTube ad campaigns. Countless interviews have revealed strategic planning and a disciplined attention to detail, as these experts manage advertising spend for the world’s leadi...

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6 tips for YouTube advertising success

In the wide, wide world of YouTube, you can find videos for every topic under the sun. From video shorts of keyboard-playing cats to the full-length movie “Looking for Mr. Goodbar,” YouTube has it all. Beyond the platform’s massive amount of video conten...

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The 10 best video ads of 2016

As the new year draws near, we wanted to close out the old with a list of Strike Social’s favorite video ads from the past year. Our media team, who spend countless hours managing weekly ad buys for our clients, was polled for their favorite video ads of...

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5 things to consider if your YouTube view rate is low

Managing a social media advertising campaign requires commitment and an obsessive attention to details like cost-per-view (CPV) and click-through-rate (CTR.) Once a campaign has started, you need to take the time to study the advertising metrics that matt...

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