Strike Overview
- As you scale for your Q4 2024 campaigns, a Meta ad agency might be just what you need to optimize your holiday advertising costs this time of year.
- According to Quartile’s 2024 Retail Media Pulse Report, 99% of marketers plan to maintain or increase their Q4 budgets, with half committing to higher holiday ad spending despite significant factors affecting ad auctions, such as the upcoming U.S. presidential election.
- With Meta advertising ranking just behind Google Ads as a preferred platform for Q4 holiday advertising, enlisting the support of an ad agency is essential for effectively scaling your holiday campaigns while enhancing performance and managing costs.
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Partnering with a Meta Ad Agency for Optimized 2024 Holiday Advertising Costs
The peak 2024 holiday season is fast approaching, and with Meta restricting political ads a week before the election date, the ad space is again available for brands to compete.
Some brands may have paused their ads in October in anticipation of the influx of 50% of the political ad budget. We previously recommended against pausing your ads during this period; instead, it’s better to maintain an always-on approach while guiding your Facebook and Instagram audiences through awareness, engagement, and conversion campaigns.
To help you achieve peak performance during this busy season, here’s why a Meta advertising agency is key to optimizing your Q4 2024 holiday advertising costs.
How A Meta Ad Agency Can Improve Your 2024 Holiday Advertising Costs
In addition to assisting you in activating and managing your holiday ad campaigns during Q4 2024, partnering with a Meta ad agency to enhance your holiday marketing offers numerous advantages. Even with limited time for the learning phase, the expertise of a Meta advertising agency can serve as the foundation for steering your holiday ads toward success.
Expert Knowledge of Meta Holiday Ad Costs
A key priority for a social media advertising agency is making sure your ads deliver results and keeping your holiday advertising costs within your campaign budget—or even lower.
Strike Social’s service promise is our commitment to achieving your desired outcomes—whether that means hitting specific CPM or CPV targets or reaching a particular number of impressions or views within a set timeframe. With our expertise as a Meta ad agency, we establish benchmarks based on current rates, allowing us to devise effective strategies that meet your financial goals.
Strike Social’s Campaign Lab data for Q4 2024 indicates a trend of rising CPMs as the year progresses, underscoring the importance of proactive planning.
Consequently, we recommend building awareness in the months leading up to Q4, specifically in September and October. Then, ensure that you guide these audiences toward your lower-funnel campaigns, such as post engagement campaigns and traffic and conversion efforts. By October, shoppers are already searching for brands to consider for their holiday purchases.
However, awareness campaigns should follow an always-on strategy, as CPM levels tend to stabilize at a lower rate when Q5 begins at the start of the year. Meanwhile, lower-funnel campaigns show positive trends from Q4 through Q5, making this an ideal period for your holiday advertising efforts to shine, including capturing last-minute shoppers.
Further Reading
Boost Your Q4 Holiday Ad Conversions with Facebook Engagement Campaigns
As the holiday season heats up, it’s an ideal moment to drive audiences further down the funnel and maximize conversions. Facebook engagement campaigns excel in turning brand reach and visibility into meaningful interactions, positioning your brand for impactful results throughout the holiday period.
Hypergranular Targeting for Audience Segments That Drive Engagement
Just as you can utilize Facebook Audience Insights to identify target demographics such as age, gender, and location for your paid ads, a Meta ad agency leverages extensive insights gained from hundreds to thousands of previous successful campaigns.
An experienced agency specializing in Meta advertising possesses extensive knowledge from managing numerous Facebook and Instagram campaigns. Historical data from past campaigns is a valuable reference for understanding which audience segments perform best for specific industries and determining the optimal breadth or narrowness of targeting to achieve your desired views and clicks.
With over a decade of campaign experience on Meta and other social media advertising platforms, we have access to billions of data points that inform our decisions about ideal audience sizes and costs for precise targeting.
One of our recent successes involved a local fitness club aiming to drive digital sign-ups through a Facebook advertising campaign. Through link-click campaigns and precise location-based targeting, we ensured that ads reached the right audiences within the club’s service area. This strategic approach resulted in over 300,000 sign-ups, 1.5 million link clicks, and 700 million impressions, significantly enhancing the club’s digital presence.
Knowledge of Effective Ad Formats and Strategic Placements
With a deep understanding of Meta’s most effective ad formats, a Meta ad agency customizes options like Reels, carousels, and Stories to enhance engagement and performance. As Meta continues to expand its diverse array of ad formats and Advantage+ placements, it’s worth exploring which aspects of the Meta advertising network will drive traction for your holiday advertising campaigns.
For your Q4 2024 holiday advertising, Meta has introduced a new AI-powered feature within its Advantage+ shopping campaigns, allowing promotions to be showcased within the same ad. For instance, a promo code can be prominently displayed as a spotlight feature on a Reels ad:
Based on insights from Strike Social’s Campaign Lab data, here are our recommendations for the top Meta ad placements and advertising formats for your Q4 2024 holiday campaigns:
24/7 Execution of API-led Bid Optimization
Once your holiday marketing campaigns are launched through Ads Manager, the role of a Meta ad agency extends far beyond the initial setup. The real work begins when your Black Friday and Cyber Five ads enter Facebook’s learning phase, where they start tracking traffic or leads and competing in the ad auction.
A Meta advertising agency operates around the clock, ensuring continuous monitoring and optimization to capture every opportunity for bid adjustments and eliminate any tracking errors.
For example, during conversion campaigns, return on ad spend (ROAS) is a critical metric that requires constant attention. If your Facebook ad ROAS appears off, the Meta ad agency should swiftly identify the source of the issue. Fixing Facebook ROAS tracking can involve addressing straightforward cost discrepancies between your Facebook ad setup and your website or tackling more complex challenges, such as resolving Meta Pixel tracking issues with your tech team.
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See how partnering with a SWAS AdTech agency can increase your campaign performance by 10-20%.
Strike Social is ready to work with your team and drive results for your holiday campaigns.
To enhance this process, our Campaign Lab technology facilitates continuous campaign monitoring every two hours. Notifications are sent to the designated media buying team, making sure there is always vigilant oversight on your Facebook and Instagram holiday campaigns.
Strike Social’s Proven Success on Meta Advertising
We can confidently say that you should choose us to manage your holiday advertising campaigns this year, but what is our promise without the backing of our clients’ success?
How Targeted Meta Ad Placements Produce 34% CPLC Efficiency
As part of its anniversary collection, a luxury watch brand’s Facebook advertising campaign needed to introduce its new product line. While their brand represents luxury and prestige, the goal was to effectively reach a broad audience that would likely engage with their Facebook ad campaigns.
77%
Reel overlay ads reach and impressions
10%
Reels efficiency vs overall CPLC
56%
Carousel total landing page distribution
Campaign objective: Link clicks, Landing page views
Strategy: Strike Social capitalized on the Carousel ad format’s effectiveness in driving engagement and complemented it with Facebook overlay ads on Reels. Given that nearly 50% of Facebook users’ time is spent watching video content, this strategy proved beneficial for high engagement.
Results: The campaign successfully combined targeted placements to drive engagement and cost efficiency. Facebook overlay ads on Reels captured 77% of overall impressions and generated 48% of link clicks, proving highly effective in reaching a wide audience. Feed placements provided an additional 15% of impressions and accounted for 36% of link clicks, while Instagram Stories, though a smaller contributor, added 3% of impressions and 8% of link clicks.
In terms of cost efficiency, each format demonstrated significant savings: Reels overlay ads reduced the cost per link click (CPLC) by 49%, Feed placements by 44%, and Instagram Stories by 38%. Altogether, this strategic mix resulted in a 34.69% reduction in overall CPLC compared to the projected rate, highlighting the advantage of targeted ad formats and thoughtful budget allocation for achieving high engagement at a lower cost.
Achieving 28x Facebook ROAS Through Data-Driven Monitoring
For a leading financial services provider, Strike Social executed a comprehensive campaign focused on acquiring conversions and leads, going through a meticulous approach from setup to ongoing optimization. It was a large-scale endeavor for a Facebook campaign and presented challenges, especially being far from the Thanksgiving and Christmas advertising surge.
66%
More impressions than guaranteed
7,000+
Purchases via the Facebook campaign
$1.5M
In revenue resulting in a 28x Facebook ROAS
Campaign objective: Conversions, Leads
Strategy: Strike Social reviewed up to 60 creatives, which were spread across multiple ad sets. The campaign targeted a nationwide audience, and while this setup was less complicated than other non-peak holiday Facebook campaigns, the challenge was to ensure it was directed towards audiences likely to engage, thereby reducing wasted ad spend.
Results: The conversion campaigns went live within 48 hours, swiftly generating impressions, clicks, and leads. Ongoing monitoring of the Meta Pixel was essential to maintain its effectiveness, allowing us to quickly resolve any issues in collaboration with the client. We also kept a close eye on cost per acquisition (CPA) and auction bids, which helped us meet our campaign objectives while staying within budget.
Thanks to this strategic approach, the Meta ad campaign achieved an impressive 28x Facebook ROAS, resulting in 66,000 leads and over 7,000 purchases through Facebook ads.
Your Go-To Meta Advertising Agency Partner is Just a Click Away
Choosing Strike Social as your Meta advertising agency means gaining access to unparalleled expertise, advanced tools, and proven strategies designed to optimize your Q4 holiday advertising costs.
With our focus on precise audience targeting, mastery of ad formats and placements, and proactive campaign adjustments, we are committed to helping you achieve both performance and cost-efficiency in your 2024 holiday marketing strategy.
Scaling your 2024 holiday advertising campaigns can be made easy. Fill out the form below for a personalized walkthrough of our ad tech solutions and discover how a certified Meta advertising partner can drive success for your campaigns. Whether you aim to reach new audiences or convert them into loyal customers, Strike Social is here to help.
