Strike Overview
- Meta ad specs encompass the latest guidelines across Facebook, Instagram, Threads, WhatsApp, and more—essential for creating visually appealing, high-performing ads on these platforms.
- In 2024, Meta’s U.S. ad revenue is projected to hit $64.63 billion, marking a 13.8% increase from last year and highlighting Meta’s reach across diverse markets.
- With Meta’s platforms continuously evolving, it’s our goal to keep brands informed on the latest Meta ad sizes and specs to maximize engagement and relevance with audiences.
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This post was updated in November 2024 to provide you with the latest information.
2024 Guide to Meta Ad Specs and Formats for Effective Facebook and Instagram Campaigns
As the leading social media platform in the U.S., Facebook boasts a 77% share of network usage, with Instagram closely following in third place. Together, these platforms provide an expansive reach of up to 3 billion users globally, reflecting a year-over-year increase of 3.44%.
With such a vast audience available for your ads, it’s important to adhere to the most updated Meta ad specs. By doing so, you ensure that your essential calls-to-action remain visible and effective, whether your ad appears in a Reels format, as an overlay image, or anywhere else within the Meta platform feeds.
The Complete List of Meta Ad Sizes
When setting up Facebook or Instagram campaigns in Meta Ads Manager, switching back and forth to check how your ad creatives will display can be quite challenging. To make this easier, here’s our 2024 Meta ads specs guide.
Begin by selecting your desired Facebook or Instagram ad format, then refer to the corresponding sizes and specifications for the placements you want your ads to appear in:
Meta Ad Specs for Image Ads
Static image ads are a powerful way to capture attention as users scroll through Facebook and Instagram feeds. They’re quick to create, easy to launch, and ideal for fast campaigns aimed at boosting brand recall. Explore the available placements for image ads and their Meta ad specs here:
Facebook Feed
Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 80 characters
- Headline: 27 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Instagram Feed
Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect Ratio Tolerance: 1%
Facebook Reels
Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 40 characters
- Headline: 55 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Instagram Reels
Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Safe zone: Keep the top 14%, bottom 35%, and 6% on each side of your image free from text, logos, or any important design elements.
Text Limitations:
- Primary Text: 72 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook Stories
Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Safe zone tip: Reserve about 14% of the top and 20% of the bottom of your image free of text, logos, or key visuals to allow room for UI elements like the CTA.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Instagram Stories
Design Specs:
- Image File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Messenger Stories
Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080
- Safe zone tip: Keep approximately 14% clear at the top and bottom of your image, free from text or logos, to ensure the CTA (like “Learn More” or “Book Now”) remains unobstructed.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook Business Explore
Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Instagram Explore
Design Specs:
- Image File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook In-Stream Video
Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Note: To make the most of this ad’s compact image format, avoid text on the visuals.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Instagram Profile Feed
Design Specs:
- Image File Type: JPG or PNG
- Recommended Ratio: 1:1
- All Supported Ratios: 1.91:1 to 4:5
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Minimum Height: 400 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect Ratio Tolerance: 1%
Facebook Video Feed Ads
Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 80 characters
- Headline: 27 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Ads on Facebook Reels (Overlay)
Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Note: With limited space for visuals in this ad type, it’s ideal to keep images text-free.
Text Limitations:
- Primary Text: 72 characters
- Headline: 10 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Marketplace
Design Specs:
- File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Specs:
- Maximum File Size: 30MB
Facebook Search Results
Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Audience Network
Native Ads
Banner Ads
Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 398 x 208 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 398 pixels
- Minimum Height: 208 pixels
Further Reading
Instagram Ad Specs and Sizes for 2024
Instagram’s visual appeal and active user base make it a prime platform for brands looking to connect with socially engaged audiences through paid ads. Our detailed guide covers all you need to know about Instagram ad specifications, organized by each ad format.
Meta Video Ad Specs
Capture your audience’s attention with engaging video ads, whether you’re targeting viewers with quick, short-form content or sharing in-depth stories through longer videos. Each placement comes with specific recommended sizes and technical requirements to ensure your ads look their best.
Check out the Meta ad specs to make sure your video ad creatives fit seamlessly within the Facebook and Instagram apps:
Facebook Feed
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Keep video file containers free of edit lists or added boxes.
Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- With 360 videos, users can swipe to explore the video interactively—this feature is available exclusively on Facebook Feed and Video Feed.
Instagram Feed
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 4:5
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook Reels
Design Specs:
- File Type: MP4, MOV or GIF
- Recommended ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Refrain from using special boxes or edit lists within video file containers.
Text Limitations:
- Primary Text: 40 characters
- Headline: 55 characters
Technical Specs:
- Video Duration: No maximum limit
- Maximum File Size: 4GB
Instagram Reels
Design Specs:
- File Type: MP4, MOV
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 500 x 888 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but strongly recommended
- Reels ads should not contain:
- Reels published before October 15, 2021.
- Licensed music; use original audio or royalty-free music from the Meta Sound Collection instead.
- Media featuring face or camera effects.
- Media containing GIFs.
- Media with product tags.
- Videos with edit lists or special boxes in file containers.
- To avoid overlap, leave 14% free at the top, 35% at the bottom, and 6% on each side of the image, keeping text and logos clear.
Text Limitations:
- Primary Text: 72 characters
Technical Specs:
- Video Duration: 0 seconds to 15 minutes
- Maximum File Size: 4GB
Facebook Stories
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Avoid embedding edit lists or special boxes directly in video containers.
- Safe zone tip: For best results, ensure that 250 pixels at the top and 340 pixels at the bottom of your video is free from essential elements like text or logos.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
Technical Specs:
- Video Duration: 1 second to 2 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Instagram Stories
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Leave space by clearing 14% (250 pixels) at the top, and 20% (340 pixels) at the bottom, of text, logos, or other main elements.
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Messenger Stories
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
Technical Specs:
- Video Duration: 1 second to 2 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook In-Stream Video
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Refrain from using special boxes or edit lists within video file containers.
Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- Facebook Feed and Video Feed support 360 videos, giving users the ability to swipe and explore the video content.
Facebook Groups Feed
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Keep crucial design elements like text and logos away from the edges: aim for 14% clear at the top, 35% at the bottom, and 6% on each side.
Text Limitations:
- Primary Text: 50-150 characters
- Headline: 27 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Video Feed Ads
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 4:5
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
Text Limitations:
- Primary Text: 80 characters
- Headline: 25 characters
- Description: 25 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Ads on Facebook Reels (Video Overlay)
Design Specs:
- File Type: MP4, MOV or GIF
- Recommended ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 40 characters
Technical Specs:
- Maximum File Size: 4GB
- Min Video Duration: 4 seconds
- Max Video Duration: 15 seconds
Facebook Marketplace
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Headline: 25 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Search Results
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Business Explore
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Instagram Explore
Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 4:5
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Instagram Profile Feed
Design Specs:
- File Type: MP4, MOV or GIF
- Recommended Ratio: 4:5
- All Supported Ratios: 1.91:1 to 9:16
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Minimum Height: 500 pixels
- Minimum Aspect Ratio: 4:5
- Maximum Aspect Ratio: 1.91:1
- Aspect Ratio Tolerance: 1%
Instagram Profile Reels
Design Specs:
- File type: MP4, MOV
- Recommended ratio: 9:16
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps and over
- Resolution: At least 500 x 888 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary text: 72 characters
Technical Specs:
- Video duration: 0 seconds to 15 minutes
- Maximum File Size: 4GB
Further Reading
Facebook Advertising Sizes and Specifications (2024 Update)
Prior to submitting your creative for a Meta campaign, it’s important to familiarize yourself with the various Facebook ad sizes and formats. This ensures that your Meta ads are visually appealing and function effectively across all devices.
Ad Specs for Carousel Ads in Meta
For brands aiming to boost post engagement and drive conversions, the carousel ad format is an excellent choice. This ad format allows viewers to explore your latest releases or special discounts all on a single screen, enhancing their shopping experience.
Discover the Meta ad specs for the carousel format in different placements, whether you’re using manual or Advantage+ settings, to optimize your campaign effectively.
Facebook Feed
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Instagram Feed
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 2 minutes
- Aspect Ratio Tolerance: 1%
Facebook Reels
Design Specs:
- Image file type: JPG or PNG
- Recommended ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Safe zone guide: Leave a buffer of 14% at the top, 35% at the bottom, and 6% on each side of your image or video to ensure text and logos stay visible and aren’t obstructed by UI elements like profile pictures, ad text, or the CTA button.
Text Limitations:
- Primary text: 40 characters
Technical Specs:
- Number of carousel cards: 2 to 10
- Maximum file size: 30MB
- Minimum width: 600 pixels
- Minimum height: 600 pixels
- Aspect ratio tolerance: 1%
Instagram Reels
Design Specs:
- Image file type: JPG or PNG
- Resolution: At least 1080 x 1080 pixels
- Aspect ratio: 9:16
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Maximum number of carousel cards: 10
- Minimum number of carousel cards: 2
- Image maximum file size: 30MB
- Aspect Ratio Tolerance: 1%
Facebook Stories
Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1920 pixels (there is no maximum resolution)
- Note: Video format is not available for carousel ads in Facebook Stories placement.
- Safe Zone Reminder: Keep the top 14% and bottom 20% of your Facebook ad creatives clear of text and logos to avoid them being obscured by UI elements.
Text Limitations:
- Primary text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Number of carousel cards: 3 to 10
- Image minimum width: 500 pixels
- Image maximum file size: 30 MB
Instagram Stories
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1920 pixels
- Safe zone tip: Keep roughly 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of your image free of text, logos, or other essential elements.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 15 seconds
- Aspect Ratio Tolerance: 1%
Facebook In-Stream Video
Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Specs:
- Number of Carousel Cards: 10
- Image Maximum File Size: 4GB
- Image Minimum Width: 600 pixels
- Image Minimum Height: 600 pixels
- Video Maximum File Size: 4 GB
- Video Duration: Up to 15 seconds
- Aspect Ratio Tolerance: 3%
Facebook Business Explore
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 32 characters
- Description: 18 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook Video Feed Ads
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Overlay Ads on Facebook Reels
Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- We recommend avoiding text on your images, as this Facebook ad placement displays images at a smaller size.
Text Limitations:
- Primary Text: 50 characters
- Headline: 10 characters
Technical Specs:
- Number of Carousel Cards: maximum of 10
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Marketplace
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook Search Results
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Instagram Profile Feed
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Recommended Ratio: 1:1
- All Supported Ratios: 1.91:1 to 4:5
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 2 minutes
- Aspect Ratio Tolerance: 1%
Instagram Explore
Design Specs:
- Image file type: JPG or PNG
- Ratio: 1:1
- Resolution: 1080 x 1080 pixels
Text Limitations:
- Primary text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Number of carousel cards: 2-10
- Maximum file size: 30MB
- Minimum width: 500 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect ratio tolerance: 1%
Meta Ad Sizes for Collection Ads
As you move towards the lower funnel stages, the collection ad format becomes an invaluable tool for showcasing your top products or services. This format not only highlights your best offerings but also encourages audiences to explore further through the Instant Experience feature.
While the available Meta placements may be limited, partnering with an experienced Meta ad agency can effectively guide engaged audiences through the funnel, ultimately driving improved conversions.
Facebook Feed
Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
Instagram Feed
Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Minimum Image/Video Width: 500 pixels
- Minimum Image/Video Height: 500 pixels
Facebook Reels
Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 9:16 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 72 characters
- Headline: 10 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
Instagram Reels
Design Specs:
- Image file type: JPG or PNG
- Video file type: MP4 or MOV
- Cover ratio: 9:16
- Product image ratio: 1:1
- Resolution: At least 500 x 888 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image maximum file size: 30MB
- Video maximum file size: 4GB
Facebook Marketplace
Design Specs:
- File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Headline: 25 characters
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
Facebook Video Feed Ads
Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image maximum file size: 30MB
- Video maximum file size: 4GB
Instagram Stories
Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Minimum Image/Video Width: 500 pixels
- Minimum Image/Video Height: 500 pixels
Instagram Explore
Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Minimum Image/Video Width: 500 pixels
- Minimum Image/Video Height: 500 pixels
Conquer Meta Placements by Understanding Ad Specs
The Meta advertising network provides extensive opportunities for brands, but competition for views and reach can be intense while managing ad costs. Short-form video content is gaining traction on Meta, making it essential to prioritize safe zones and ad specifications combined. Together, these elements contribute to creating impactful ad creatives that achieve your desired metrics.
Are your ad creatives ready to take their rightful placements in Meta? Reach out to us, and we’ll assist you in activating and managing your campaign with our SWAS AdTech solutions for Facebook and Instagram advertising.
