[Guide] Mastering YouTube advertising
According to a Google study, 65 percent of TrueView campaigns resulted in a significant lift in brand interest, with an average lift of 13 percent.
So what exactly is TrueView, and how does it work?
This free ebook — designed by expert media buyers — will give you all the knowledge you need to get started. Learn to master TrueView, YouTube's unique advertising model (so called because it assures your videos actually get seen), and you will be well on your way to brand success.