Social media has revolutionized how businesses advertise and connect with their audiences, and collaboration with influencers and content creators has become one of the most effective strategies. Regarding influencer marketing, there’s no denying that Instagram is the platform of choice. And with the arrival of Reels, the platform has become even more appealing for content creators. This feature allowed digital creators to utilize their top-performing content by moving their creative assets to Instagram. But with so many influencers and content creators on the platform, it can be challenging for brands to cut through the busy path of paid collaboration and stand out. That’s where Instagram Branded Content Ads come in, allowing businesses to partner with influencers and seamlessly use their content in ads.
From Collaboration to Conversion: Instagram Branded Content Ads Scaling Creators’ Content
- Instagram vs. TikTok Influencers: Who did it better?
- List of Eligible Formats Available for Instagram Branded Content Ads
- Account Eligibility to Use Instagram Branded Content Ads
- Guide To Generate Instagram Branded Content Ad Code
- Influencer Marketing Made Easy
In a nutshell, Instagram whitelisting is a marketing strategy that allows brands to use creators’ content to reach specific target audiences, ultimately increasing campaign success rates. By tapping into creators’ audience reach and engagement, brands can effectively reach high-potential customers and capture the attention of new sets of consumers. This spells out a clear win for brands looking to expand their reach and connect with their ideal audience. Based on Statista’s report, almost 7 out of 10 marketers have used Instagram for influencer campaigns.
To streamline the process of collaborating with influencers, Instagram Branded Content ads offer a valuable solution for both businesses and Instagram influencers. Making the most of this advertising strategy begins with understanding the essentials and benefits of working with digital creators and setting paid campaigns.
Related article: A comprehensive guide to advertising on Instagram
Instagram vs. TikTok Influencers: Who did it better?
Many marketers often begin by asking, “Which platform is better for influencer marketing – Instagram or TikTok?” This may seem like comparing two different things, but it’s actually comparing two sides of the same coin. To get a clearer picture, let’s start by analyzing the demographics of each platform.
Instagram vs. TikTok Demographic Comparison
While Instagram and TikTok’s demographics are similar, advertisers may consider Instagram’s user base to be more mature, affluent, and curated. At the same time, TikTok’s community is often perceived as more spontaneous, free-spirited, and younger. Based on the data, both platforms have a similar number of young viewers. Regarding gender distribution, TikTok has a higher proportion of female users, while Instagram’s user base is almost evenly split between genders.
Instagram vs. TikTok Influencer Size Comparison
With influencers of all sizes already dominating the social space, it’s no wonder brands have become picky in choosing who to partner with. While TikTok might be a burgeoning spot for aspiring digital creators due to its rapid growth and engaging community, Instagram remains dominant in influencer marketing. Businesses have the luxury of handpicking highly qualified Instagram creators that will ensure a wider audience reach.
Instagram vs. TikTok Branded Content Ad Solutions.
One of the main advantages of Instagram Branded Content Ads is that it allows brands to gain access to the content and audience of creators they have partnerships with. By leveraging creative and authentic content that resonates with the audience, brands have more control over audience targeting.
Instagram and TikTok provide ad solutions for brands to collaborate with creators and maximize their advertising investments. Brands can explore the Creators’ Marketplaces to discover Instagram influencers or collaborate with TikTok creators. Businesses can work directly with influencers or boost organic content through creator-centric ad formats, Branded Content ads on IG, or TikTok Spark ads.
For a faster turnaround, advertisers can leverage high-performing posts to achieve their marketing objectives. By using the best-performing posts, brands can create Instagram Branded Content Ads that are more likely to resonate with their target audience and achieve higher engagement rates. It’s time to start exploring Instagram Branded Content Ads to take advantage of the vast potential of influencer marketing on social media platforms.
Related article: The Instagram Reels Ad Placement Effect: Setting Up IG Paid Campaigns for Success
List of Eligible Formats Available for Instagram Branded Content Ads
When creating branded content ads on Instagram, it’s essential to understand the supported formats to ensure the smooth execution of your ad campaigns. Here are the eligible formats for Branded Content Ads:
For Branded Content Ads created from an existing Reel, your organic post will not be eligible to turn into an ad if it was published before 15th October 2021, has a face/camera effect, uses an Instagram music library, exceeds 90 seconds, includes a GIF, includes product tags, or uses a tappable sticker.
Feed Ads support single image, video, and carousel formats. However, note that the Branded Content Ads only support a 1:1 ratio carousel format in Feed placements.
To be eligible for Branded Content Ads, Stories must have a maximum of five stickers, including the Polling sticker, Countdown sticker, Hashtag sticker, Location sticker, and Mention sticker. Note that Music stickers, link stickers, GIFs, and emoticons are not supported.
If you plan to use the Polling sticker, it can only be used in ads not created from an organic post.
By following these guidelines, you can ensure that your Instagram Branded Content Ad complies with the platform’s policies, allowing you to create effective campaigns.
Related article: Marketers’ guide to Meta ad specs
Account Eligibility to Use Instagram Branded Content Ads
Instagram Branded Content Ads are popular for influencers and digital marketers to monetize their content. However, eligibility criteria must be met before one can use this feature. If you’re an influencer or a digital marketer wondering, “How can I be eligible for Instagram Branded Content Ads?” this article aims to educate readers on the requirements and guidelines to be followed to monetize content using Instagram Branded Content Ads.
- Instagram has strict Partner Monetization Policies that creators must adhere to before using Branded Content Ads. These guidelines are designed to ensure that Instagram’s community standards are complied with and that there are no copyright or intellectual property violations.
- To be eligible to use Branded Content Ads, creators must have a professional account on Instagram, as it provides access to additional features such as Instagram Insights and the ability to promote posts.
- If creators intend to turn an existing post into a Branded Content Ad, they must ensure the post has the paid partnership label added. This label informs viewers that the post is sponsored content, and its absence can lead to the removal of the post and disqualification from using Branded Content Ads.
Failure to follow these guidelines may result in disqualification for abusing this feature. By following these guidelines, creators can increase their eligibility to monetize content using Instagram Branded Content Ads.
Related article: YouTube vs. Instagram vs. Meta Statistics: Who Wears the Social Media Crown
Guide To Generate Instagram Branded Content Ad Code
As a content creator or digital marketer, one of the primary benefits of using Instagram Branded Content Ads is targeting different audiences across the network of influencers. Marketers can scale brand awareness and increase campaign outputs by partnering with a creator to boost posts.
Initially, advertisers must establish permissions with eligible creators by using branded content ad codes to begin the process. Below is a step-by-step guide to setting up and generating the required code.
- Go to the post, Story, or Reel that you want to promote and tap on the top right corner of the post.
- Select the “Edit” option, then choose “Add paid partnership label.”
- Tap the toggle next to “generate branded content ad code” to generate the code.
- The code will appear on the screen. Tap to copy it to your clipboard.
- Share the code directly with the brand you want to allow to boost your content.
As an advertiser, it’s important to remember that creators have complete control over their ad code and can turn it off anytime by simply switching the toggle. Moreover, remember that using the ad code by a brand partner replaces the existing paid partner for the content. Therefore, it is essential to establish clear communication with the creator and agree on the terms before collaborating. By ensuring that all parties are on the same page, potential conflicts and misunderstandings can be avoided.
Influencer Marketing Made Easy
Revolutionary social media has transformed how brands connect with their audience. Influencers and content creators are the newest sought-after marketing strategy. Instagram is a top-tier influencer marketing platform, and with the addition of Instagram Reels, the dominion has expanded even more. Digital creators and influencers are adding their best content to Instagram’s inventories. For advertisers looking to capitalize the whitelisting opportunities, Instagram Branded Content Ads offer an effective and cost-efficient solution to activate an elevated ad experience to target audiences seamlessly.