Facebook is the most popular social media platform. Its high engagement and market penetration – 1.32 billion people use Facebook on a daily basis – led 91% of American marketers to invest in Facebook Ads in 2016.

In such a competitive scenario, it is important to know how Facebook advertising works to achieve superior results in your market efforts. One important topic to learn about is Facebook ad sizes.

We know you are busy and don’t have the hours necessary to pour over such details. But don't worry: Strike Social’s got you covered.

RELATED: Everything you need to know about Facebook ads


Choose a Facebook ad type


Facebook ad sizes

Facebook ad dimensions vary according to the ad type and placement.

When you advertise on Facebook, your ads can be placed in the desktop News Feed, the desktop right column, and in the mobile News Feed.

You can also use Facebook Canvas, which are mobile interstitial ads (ads that take up the entire screen of your phone, like when you are playing a game), and mobile native ads (an ad that mimics the form of Facebook content).

Facebook-ad-placementsImage credit: Facebook

To learn about Facebook ad sizes, first find the Facebook ad you will use in the list below. Then, find the specs you need for your creative.

Related article Improve your targeting with Facebook Audience Insights Learn how to get access to relevant data about Facebook's audience to leverage your paid social. LEARN MORE


A complete list of Facebook ad sizes

Photo ads    Back to top

These are ads that display a single image and a call-to-action that leads users to a new landing page determined by the advertiser. You can create up to six variations of your ad using one image.

Desktop-mobile-facebook-ads Image credit: Facebook

Specifications:

  • Image size: 1200 pixels by 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Description: 200 characters

Related: How much does it cost to advertise on Facebook?


Carousel ads allow you to display from two to 10 images that will cycle through like a carousel.

Facebook-Caroussel-Ads Image credit: Facebook

Specifications:

  • Recommended image size: 600 pixels by 600 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Description: 20 characters

Related: Take a look around the Facebook Ads Manager


Canvas ads    Back to top

These ads are an immersive ad type for businesses to showcase their stories and products on mobile.

canvas-ad

Image credit: Facebook

Specifications:

  • Image size: 1200 pixels by 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 45 characters

Note: the feed unit may be an image or a video

Related: A beginner's guide to the Facebook Insights tool


Collection ads    Back to top

The collections ad format allows businesses to drive mobile shopping in a more visual way.

collections-ad

Image credit: Facebook

Specifications:

  • Image size: 1200 pixels by 628 pixels
  • Image ratio: 1.9:1
  • File type: may be video or photo
  • Headline: 25 characters

Related: Check out how far your budget will go with Facebook advertising


Desktop and mobile app ads    Back to top

Facebook has ad options for you to drive downloads of both your desktop and your mobile apps.

desktop-app-ad Image credit: Facebook

Specifications:

  • Image size: 1200 pixels by 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters

Related: Learn how to use the Facebook Ads Manager


Video ads    Back to top

You can promote video campaigns on Facebook and spread your message through video and sound.

Specifications:

  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .MP4 container
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Aspect Ratios Supported: 16:9 (full landscape) to 1:1
  • Length: 120 minutes maximum
  • Minimum resolution: Minimum width 600 pixels
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
  • File size: Up to 4GB maximum
  • Text: 90 characters

Related: How to get real-time insights on Facebook


Video Slideshow ads    Back to top

You can create a slideshow with three to seven images on Facebook and promote it to your target audience.

Specifications:

  • Image size: 1280 pixels by 720 pixels
  • Aspect ratio: 16:9 (max 4:3) or 1:1
  • Text: 90 characters
  • Headline: 25 characters
  • Description: 200 characters (only for desktop)

Related: Find out how to calculate your Facebook advertising costs

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Ligia Aguilhar

Ligia Aguilhar

Ligia Aguilhar is a Content Specialist at Strike Social and holds an MS from Medill. She was born in Brazil and has traveled the world, from Silicon Valley to Seoul, to cover tech.