Facebook is the most popular social media platform. Its high engagement and market penetration – 1.28 billion people use Facebook on a daily basis – led 91% of American marketers to invest in Facebook Ads in 2016.

Choose a Facebook ad type

In such a competitive scenario, it is important to know how Facebook advertising works to achieve superior results in your market efforts. One important topic to learn learn about is Facebook ad sizes.

We know you are busy and don’t have the hours necessary to pour over such details. But don't worry: Strike Social’s got you covered.

Choose an ad type above to go directly to Facebook ad image sizes or keep scrolling to learn more about Facebook ads and their different specs.

RELATED: Everything you need to know about Facebook ads.

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Facebook ad sizes

Facebook ad dimensions vary according to the ad type and placement.

When you advertise on Facebook, your ads can be placed in the desktop News Feed, the desktop right column, and in the mobile News Feed.

You can also use Facebook Canvas, which are mobile interstitial ads (ads that take up the entire screen of your phone, like when you are playing a game), and mobile native ads (an ad that mimics the form of Facebook content).

Facebook-ad-placements

To learn about Facebook ad sizes, first find out in the list below the Facebook ad you will use. Then, identify where your ad will be placed to see the specs.

Related article Improve your targeting with Facebook Audience Insights Learn how to get access to relevant data about Facebook's audience to leverage your paid social. LEARN MORE


A complete list of Facebook ad sizes

Single Image ads    Back to top

These are ads that display a single image and a call-to-action that leads users to a new landing page determined by the advertiser. You can create up to six variations of your ad using one image.

Desktop-mobile-facebook-ads

Desktop News Feed

  • Width: 1200 pixels
  • Height: 628 pixels
  • Image display as: 470 pixels by 246 pixels
  • Aspect ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Description: 200 characters

Right column

  • Width: 1200 pixels
  • Height: 628 pixels
  • Image display as: 254 pixels by 133 pixels
  • Aspect ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Description: N/A

Mobile News Feed

  • Width: 1200 pixels
  • Height: 628 pixels
  • Image display as: 560 pixels by 292 pixels
  • Aspect ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Description: 200 characters

Mobile interstitial

  • Width: 1200 pixels
  • Height: 628 pixels
  • Aspect ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters

Mobile native

  • Width: 1200 pixels
  • Height: 628 pixels
  • Aspect ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters

Mobile banner

  • Text: 90 characters
  • Headline: 25 characters

Carousel ads allow you to display from two to 10 images that will cycle through like a carousel.

Facebook-Caroussel-Ads

Desktop and mobile News Feed; right column; interstitial and native ads

  • Width: 1080 pixels
  • Height: 1080 pixels
  • Aspect ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Description: 20 characters

Video ads    Back to top

You can promote video campaigns on Facebook and spread your message through video and sound.

Desktop and mobile News Feed; right column

  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .MP4 container
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
  • Length: 120 minutes maximum
  • Minimum resolution: Minimum width 600 pixels
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text
  • File size: Up to 4GB maximum
  • Text: 90 characters

Video Slideshow ads    Back to top

You can create a slideshow with three to seven images on Facebook and promote it to your target audience.

Desktop and mobile News Feed; right column

  • Width: 1280 pixels
  • Height: 720 pixels
  • Aspect ratio: 16:9 (max 4:3) or 1:1
  • Text: 90 characters
  • Headline: 25 characters
  • Description: 200 characters (only for desktop)
Ligia Aguilhar

Ligia Aguilhar

Ligia Aguilhar is a Content Specialist at Strike Social and holds an MS from Medill. She was born in Brazil and has traveled the world, from Silicon Valley to Seoul, to cover tech.