Strike Overview
- Before uploading your creative for a Meta campaign, it’s essential to review the different Facebook ad sizes and formats to make sure your ads are visually engaging and display correctly on all screens.
- Facebook advertising continues to dominate as a top choice for advertisers, with projected ad spend reaching $121.80 billion this year. Its global reach and user engagement make it the most popular social media platform, with 3 billion monthly active users worldwide, including 193 million from the United States alone.
- To achieve success in Facebook advertising, marketers and media buyers must thoroughly understand how the platform works. This includes following the specific Facebook ad sizes to ensure your ads appear appealing to the audience and avoid rejection.
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This post was updated in August 2024 to provide you with the latest information.
Familiarize yourself with the complete list of Facebook ad formats and their respective specifications and dimensions to ensure your ads adhere to the platform’s guidelines and optimize their effectiveness.
2024 Facebook Ad Types and Sizes
As we introduce the diverse array of Facebook advertising options, we will highlight the various Facebook ad sizes and how you can properly showcase your brand to achieve your campaign goals:
Image Size for Facebook Ads
The average attention span on social media is between 1.7 and 2.5 seconds per piece of content. Thus, top Facebook advertisers capitalize on image ads to capture immediate attention, ensuring audiences quickly grasp the brand’s message. Remarkably, a well-crafted image can be as impactful as a full-length video, delivering the desired results for brands.
To optimize the Facebook ad sizes for your campaigns, here are the recommended image sizes for Facebook ads based on the ad format and placement:
Facebook Feed
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 80 characters
- Headline: 27 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook In-Stream Video
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Note: Because this Facebook ad type has a limited image size, it’s best to avoid placing text on images.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Video Feed Ads
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 80 characters
- Headline: 27 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Marketplace
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Technical Specs:
- Maximum File Size: 30MB
Facebook Stories
- Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Safe zone tip: Clear roughly 14% of the top and 20% of the bottom of your image of text, logos, or other essential creative elements to make way for other UI elements, such as the CTA.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook Search Results
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Reels Ads
- Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 40 characters
- Headline: 55 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Further Reading
Safe Zone Guide for Facebook Reels and other Short-form Video Ads
A safe zone guide can help you post ads on any social media platform without worrying about your profile picture, ad copy, or even the like and share buttons covering it up. Explore the safe zone guides for popular short-form video ad platforms like TikTok, Reels, and Shorts.
Ads on Facebook Reels
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Note: Placing text on the images is not recommended due to the small image size.
- Text Limitations:
- Primary Text: 72 characters
- Headline: 10 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Business Explore
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Right Column
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Headline: 40 characters
- Technical Specs:
- Minimum Width: 254 pixels
- Minimum Height: 133 pixels
Specs for Facebook Video Ads
Whether long-form or short-form, video ads are an excellent way to connect with your target audience by telling a compelling story, as evidenced by Facebook video ad impressions growing by 31% from 2023 to 2024. Moreover, conforming to the correct Facebook video ad sizes can result in 78% greater engagement.
To help you achieve this elevated level of engagement, here are the Facebook video ad specs you should adhere to:
Facebook Feed
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Avoid including edit lists or special boxes in video file containers.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- For those using 360 videos, this allows the user to interact with the video by swiping through it. It is only available for Facebook Feed and Video Feed placements.
Facebook In-Stream Video
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Avoid including edit lists or special boxes in video file containers.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- For those using 360 videos, this allows the user to interact with the video by swiping through it. It is only available for Facebook Feed and Video Feed placements.
Facebook Video Feed Ads
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 4:5
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Videos must be free of edit lists and special boxes in their file containers.
- Text Limitations:
- Primary Text: 80 characters
- Headline: 25 characters
- Description: 25 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Marketplace
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Headline: 25 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Stories
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Ensure videos do not include edit lists or special boxes in their containers.
- Safe zone guide: Leave about 250 pixels at the top and 340 pixels at the bottom of your video free of text and logos to prevent them from being obscured by UI elements like the call-to-action text.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Technical Specs:
- Video Duration: 1 second to 2 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Facebook Search Results
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Videos should be formatted without edit lists or special boxes in the file containers.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Reels
- Design Specs:
- File Type: MP4, MOV or GIF
- Recommended ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Do not use edit lists or special boxes within video file containers.
- Text Limitations:
- Primary Text: 40 characters
- Headline: 55 characters
- Technical Specs:
- Video Duration: No maximum limit
- Maximum File Size: 4GB
Ads on Facebook Reels
- Design Specs:
- File Type: MP4, MOV or GIF
- Recommended ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Text Limitations:
- Primary Text: 40 characters
- Technical Specs:
- Maximum File Size: 4GB
- Min Video Duration: 4 seconds
- Max Video Duration: 15 seconds
Facebook Business Explore
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Exclude edit lists and special boxes from video file containers.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Facebook Right Column (Desktop)
- Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Note: Keep video file containers clear of edit lists and special boxes.
- Text Limitations:
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Technical Specs:
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Carousel Ad Specs on Facebook
Carousel ads are a type of Facebook advertising format that allows audiences to engage audiences with swipeable or movable creatives. This format enables businesses to showcase multiple products or services within a single ad space in their Facebook ad feed. Each carousel ad can include up to 10 cards, providing ample opportunity to highlight different product or service aspects.
For instance, a clothing line brand could create a carousel ad with one card for men’s wear, one for women’s, and one for children’s wear. Better yet, use a single carousel ad dedicated to the whole family’s summer wear!
Further Reading
How to Prepare for A Sizzling Summer Campaign
Audiences have started planning their festivities and gatherings, so brands must act quickly to capture their attention. Select the best summer marketing strategies to connect with your audience and create a lasting impression.
Continue reading to learn more about the specific Facebook carousel ad specifications for each ad placement available on the platform:
Facebook Feed
- Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing Page URL: Required
- Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook In-Stream Video
- Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Technical Specs:
- Number of Carousel Cards: 10
- Image Maximum File Size: 4GB
- Image Minimum Width: 600 pixels
- Image Minimum Height: 600 pixels
- Video Maximum File Size: 4 GB
- Video Duration: Up to 15 seconds
- Aspect Ratio Tolerance: 3%
Facebook Video Feeds Ads
- Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing Page URL: Required
- Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook Marketplace
- Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Landing Page URL: Required
- Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook Stories
- Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1920 pixels (there is no maximum resolution)
- Note: Video is not supported for carousel ads in Facebook Stories placement.
- Know the safe zones: Ensure the top 14% and bottom 20% of your Facebook ad creatives are free from text and logos to prevent UI elements from covering them.
- Text Limitations:
- Primary text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
- Technical Specs:
- Number of carousel cards: 3 to 10
- Image minimum width: 500 pixels
- Image maximum file size: 30 MB
Facebook Search Results
- Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Landing Page URL: Required
- Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook Reels
- Design Specs:
- Image file type: JPG or PNG
- Recommended ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Know your safe zone: Leave a buffer of 14% at the top, 35% at the bottom, and 6% on each side of your image or video to keep text and logos visible and not covered by UI elements such as your profile picture, ad text, or your call-to-action button.
- Text Limitations:
- Primary text: 40 characters
- Technical Specs:
- Number of carousel cards: 2 to 10
- Maximum file size: 30MB
- Minimum width: 600 pixels
- Minimum height: 600 pixels
- Aspect ratio tolerance: 1%
Ads on Facebook Reels
- Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Note: We do not recommend including text on your images because of the relatively small image size when shown on this Facebook advertising placement.
- Text Limitations:
- Primary Text: 50 characters
- Headline: 10 characters
- Technical Specs:
- Number of Carousel Cards: maximum of 10
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Business Explore
- Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 32 characters
- Description: 18 characters
- Landing Page URL: Required
- Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Facebook Collection Ad Specs
The Collection ad format on Facebook allows you to highlight a cover image or video supported by 3 or more product images. Media buying teams are recommended to use the Instant Experience feature, where users can click on the ad and immediately enter a “shopping experience” without leaving Facebook. Further, collection ads on the Facebook advertising platform can be created using Storefront, Lookbook, or Customer Acquisition templates.
Here are the Facebook ad sizes and dimensions to prepare your ad creatives for this placement:
Facebook Feed
- Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
- Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
Facebook Video Feed Ads
- Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
- Technical Specs:
- Instant Experience: Required
- Image maximum file size: 30MB
- Video maximum file size: 4GB
Facebook Reels (Post-loop)
- Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 9:16 to 1:1
- Resolution: At least 1080 x 1080 pixels
- What is the safe zone template: To avoid having text and logos covered by UI, such as the call-to-action, keep the top 14%, bottom 35%, and 6% of each side of your image or video free of text or other elements.
- Text Limitations:
- Primary Text: 72 characters
- Headline: 10 characters
- Landing Page URL: Required
- Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
Facebook Marketplace
- Design Specs:
- File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Text Limitations:
- Headline: 25 characters
- Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
Venture into Facebook Advertising with Ease by Mastering Facebook Ad Specifications
Before worrying about the Facebook metrics and advertising costs, your first order of business is to ensure your ads are visible to audiences. This means eliminating any blockages in your ad creatives and adhering to the prescribed Facebook ad sizes and dimensions.
With this guide at your fingertips, you’ll always have a reliable reference to craft effective Facebook ad creatives. By understanding Facebook’s safe zones and those of other social media platforms like Instagram, getting your ads approved and live should now be effortless.
Explore our Facebook blogs and case studies here for further guidance on Facebook advertising.
