Improve Facebook ROAS Results With Expert-Led Ad Agency Solutions

You’re often presented with Facebook ROAS data when it’s time to make critical financial decisions and projections. While you trust your social media team or external agency to manage the day-to-day, ensuring optimal results requires constant oversight and real-time campaign adjustments.

Partnering with a dedicated social media ad agency allows you to focus on strategic decision-making while experts handle the intricate details of campaign optimization, paving the way for higher returns and lower advertising costs.

How Ad Agency Expertise Can Improve Your Facebook Ad ROAS

Identifying the reasons behind subpar Facebook ROAS can range from straightforward issues, such as faulty Meta Pixel tracking, to more complex challenges rooted in campaign optimization. While technical glitches can often be resolved with relative ease, underlying optimization problems require a deep understanding of campaign dynamics and strategy—something that heavily relies on the expertise of your Facebook campaign manager.

An advertising agency’s expertise can significantly enhance your Facebook ad ROAS through targeted specialized skills and strategies. Here are key factors through which an expert-led ad agency can improve Facebook ROAS while effectively managing your campaigns:

Quick Turnaround & Communication

When working with an external advertising agency for your brand’s social media promotions, timely and proper communication is possibly the most basic and number one requirement. 

Campaign Activation

Rapid communication facilitates quick turnarounds, allowing your campaigns to launch without delay. Speed is of the essence when it comes to social media advertising campaigns; the sooner your campaigns are launched, the sooner the platform can optimize ad delivery and performance.

Our team is equipped to review and prepare your Facebook ad setup within 48 hours for a swift activation process.

Campaign Management

Without consistent communication, you might miss significant successes, such as increased clicks and purchases. Even worse, if your campaigns are not meeting your expected Facebook ROAS, you may only realize this after the campaign has concluded—making it challenging to pinpoint the source of the issue and implement timely adjustments.

For example, if your target ROAS is 4x and you initially achieve 5x, it may seem like a win. However, further analysis could reveal that the purchase value reported in Meta Ads Manager is lower than anticipated. This discrepancy may be due to the Meta Pixel tracking purchases for a different product, leading to an inflated ROAS figure.

When such issues arise, a responsive ad agency can quickly recalibrate the campaign. While the Meta Pixel tracking is being resolved, budgets can be redirected to properly configured ads or campaigns, allowing for efficient recovery once the issue is fixed.

This rapid communication and adaptability between the ad agency and client can significantly impact the success of your Facebook conversion campaigns.

24/7 Campaign Monitoring

Knowing that your Facebook ads are being managed is one thing; having a dedicated team actively monitoring your campaigns’ costs and performance is another. Your ads operate around the clock, which is why 24/7 campaign management and monitoring are essential for maximizing your Facebook ROAS.

At Strike Social, our teams operate in shifts to ensure continuous oversight of your campaigns. This constant vigilance enables us to implement optimizations and updates in real time, whether adjustments are necessary on the platform or require immediate communication with you. Our proactive monitoring allows us to quickly identify anomalies, such as sudden drops in engagement or unexpected spikes in costs, enabling swift action to maintain optimal performance and improve ROAS for your ad conversion campaigns over time.

Media Buying Expertise

Your advertising agency’s experience and expertise in managing and optimizing social media campaigns are critical to achieving optimal ROAS. Beyond simply understanding how various social media platforms operate, they must possess the analytical skills to evaluate each campaign and ad in detail. This ensures they can identify when your ads perform well or if something is amiss.

For instance, if there are issues with pixel setup that lead to inaccurate Facebook ROAS tracking, these problems often remain hidden when only monitoring purchases and costs on Facebook. A media buying expert will investigate all potential avenues of the issue. If the problem isn’t related to the creative content, clicks, or the overall campaign strategy, they will look into the technical aspects, such as Meta pixel tracking and setup.

Strike Social’s media buying experts have duly earned clients’ trust, empowering us to be flexible and take the lead in implementing necessary optimizations that improve campaign performance.

Advanced Machine Learning Technology

Digital advertising is fundamentally driven by technology. While dedicated oversight of your campaigns is essential, it’s equally important for an ad agency to use intelligent ad tech that can notify when issues arise—and especially when your Facebook campaigns meet the desired metrics.

Proficiency in platforms like Google Ads Manager and Meta Ads Manager is basic, but having a unified technology that an advertising agency can use to monitor and manage your campaigns can further enhance campaign management.

Strike Social’s proprietary tool, Campaign Lab, leverages over 10 years of historical data from successful campaigns, allowing us to effectively engage your audiences through hyper-targeted strategies. The advanced features of Campaign Lab include automated data reports, internal alerts, and a pacing and optimization dashboard, all continuously refined by our data science team to improve integration with our media buying efforts.

As an example, our media buying teams receive internal alerts to promptly address any issues and avoid delays in campaign optimization. If an alert requires client intervention, it is quickly forwarded along with our optimization recommendations.

A case in point involved a financial services provider, where Campaign Lab triggered an alert indicating that the Meta pixel required attention. Our assigned media buying team quickly investigated the issue and informed the client, making sure no data was lost while the pixel setup was being properly configured.

Proper Campaign Pacing

Expert ad agencies excel in pacing campaigns by analyzing performance data and adjusting spending based on real-time outcomes. For example, if you have a $20,000 budget for a three-month campaign, it shouldn’t be fully utilized within the first month after achieving a target of 1 million impressions. Instead, the budget should be evenly distributed throughout the campaign, taking into account any expected spikes in engagement, such as during Halloween week.

The chart illustrates that, despite some low and high peaks in ad conversions—specifically purchases—these conversions consistently remained within the 80 to 100 range each day. This consistency demonstrates our team’s ability to effectively manage campaign pacing, highlighting Strike Social’s expertise in this area.

Strike Social’s Expertise in Improving Facebook ROAS and Ad Performance

We’ve outlined the advantages that advertising agencies bring in optimizing Facebook ROAS and enhancing overall campaign results. Now, let’s look at the tangible outcomes of our successful Facebook advertising campaigns, demonstrating how we deliver efficiency and effectiveness for brands and agencies alike.

Improving Reach & Sign-Ups with Facebook Campaigns

One of our major Facebook campaigns for a health and fitness brand focused on increasing membership sign-ups across various locations nationwide. By implementing precise DMA geo-targeting and strategically pacing the budget week by week, we effectively boosted the campaign’s performance.

To ensure accurate Facebook ad metrics, we meticulously configured the Facebook Pixel and linked each club’s specific location page to its corresponding ad. This alignment guaranteed that each campaign reached the right audience and directed potential members to the right website pages.

As a result of our media buying expertise, we were able to achieve the following outcomes:

Increasing Facebook Ads ROAS through Constant Optimization & Pixel Monitoring

A leading financial services provider’s objective for their Facebook advertising campaign was to increase leads and conversions. Given the campaign’s large scale, which included both awareness and conversion efforts, meticulous attention was essential to ensure seamless conversion tracking and budget optimization.

Despite managing multiple campaigns and nearly 60 creatives, our team at Strike Social prepared and launched the campaigns within 48 hours, arranging a swift go-live for the client’s Facebook conversion ads. We prioritized accuracy by ensuring the Meta Pixel was correctly configured on all relevant website pages to which audiences were directed. This proactive approach and ongoing monitoring enabled us to refine audience targeting, adjust bidding strategies, and optimize the campaign effectively.

Through the implementation of these strategies, we successfully attained the following results:

What Strike Social Delivers

We don’t just provide results; we deliver cost-effective solutions backed by over a decade of expertise and advanced technology to help maximize the impact of your Facebook advertising campaigns.

• Campaign Scaling Expertise: Whether you need support for a quick seasonal campaign or a year-long running Facebook advertising strategy, we’re here to help. Our team of experts has extensive experience in scaling campaigns effectively to reach wider audiences and drive better results. We can provide the resources and knowledge needed to expand your campaigns while maintaining consistent performance metrics like clicks, views, and budget throughout the campaign duration.

• Predictive Advertising Solutions: Using our proprietary tool, Campaign Lab, we apply over 10 years of campaign data alongside machine learning to fine-tune audience targeting and optimize campaign performance. Campaign Lab evaluates key inputs like ad platform, format, budget, and target metrics to identify the most effective audience segments and budget allocations.

• Cost-Effective Pricing Model: Our focus is to get your campaigns to achieve the desired results at lower costs. We operate on a margin pricing model, where our profit is the margin between what we spend on ads and what we charge you. This means we only make money if we save you ad costs while achieving your campaign objectives.

Drive Better Facebook Outcomes with the Right Ad Agency

Achieving a strong return on ad spend (ROAS) on Facebook requires more than periodic campaign reviews. It demands continuous optimization, real-time oversight, and swift adjustments to performance shifts. The right agency will handle this seamlessly, so you can focus on other aspects of your business.

By partnering with an expert ad agency like Strike Social, you gain access to round-the-clock campaign management, rapid execution, and cutting-edge technology. Our approach ensures your Facebook ads are continually optimized to deliver the best possible ROAS. To learn more, contact us for a personalized walkthrough of our SWAS (Software with a Service) and ad tech, so you can see how it works firsthand.