Twitter

The complete list of Twitter Card specs and image sizes

With over 328 million monthly active users, Twitter is a lucrative platform for advertisers big and small. Offering numerous formats, you are certain to find one that fits your business needs. To make it easy to get started, we’ve laid out the specifications for each of the different Twitter Cards below.

Twitter Card specs

Related: Check out how to use Twitter Cards.


Summary CardBack to top

summary-card-Twitter

The summary Card has many different purposes. It can be used to promote blog posts, news articles, products and even restaurants. It gives viewers a sneak peak into your content before clicking to your website. It can be used with an icon, a single image, multiple images or a GIF.

  • Title: 70 characters
  • Tweet copy: 140 characters
  • Description: 200 characters
  • Image size: at least 120 pixels x 120 pixels, 1MB max.
  • Formats accepted: .png, .jpeg, .gif
  • Aspect ratio: 2:1


Summary Card with large photoBack to top

Summary-with-large-photo

Summary Cards with a large image are designed to give the reader a rich photo experience. This Twitter Card features a large, full-width image alongside a tweet. Clicking on the image takes the user to your website.

  • Title: 70 characters
  • Tweet copy: 140 characters
  • Description: 200 characters
  • Image size: 280 pixels x 150 pixels (minimum), 1MB max.
  • Formats accepted: .png, .jpeg, .gif
  • Aspect ratio: 2:1


Website CardBack to top

website-card

Website Cards are best used for website click or website conversion campaigns. They are designed to drive users to a specific, off-site URL.

  • Tweet copy: 140 character
  • Website Title Length: 70 characters
  • Media: Image
  • Size: 800 pixels x 418 pixels (3MB max.)
  • Formats accepted: .jpeg, .png
  • Aspect Ratio: 1.91:1


App CardBack to top

App-card

The app Card is ideal for promoting mobile apps on Twitter. They are designed to drive download installs of your app and display the name, description and icon.

  • Tweet copy: 140 characters
  • Custom icon image size: at least 800 pixels x 320 pixels
  • Title/price: Pulled from link to the app store
  • Formats accepted: .jpg, .jpeg, .png, .gif
  • CTA options: install (default if app is not installed), open (default if app is installed), play, shop, book, connect and order


Video app CardBack to top

Think of the video app Card as you would a commercial. They essentially serve the same function on Twitter streams. You might use a video ad over an image ad if you have a product or service that might benefit from a demonstration or if you are simply adapting a commercial for online consumption.

  • Title (under video): 70 characters
  • Tweet copy: 140 characters
  • Formats accepted: MP4 or MOV
  • File size: Under 1GB for optimal performance
  • Video max: 2 minutes and 20 seconds
  • Video codec: H264, baseline, main or high profile with a 4:2:0 color space
  • Frame rate: 29.97 FPS or 30 FPS
  • Video bitrate: 6,000 -10,000k (6,000k recommended) for 1080p, 5,000 - 8,000k (5,000k recommended) for 720p
  • Audio codec: AAC LC


Player CardBack to top

Player-card

Native to the Twitter platform, player Cards offer users a one-click experience. It displays high-quality video content and is designed to be shown on a cost-per-view basis, meaning you pay only when someone clicks your video ad.

  • Tweet copy: 140 characters
  • Title (under video): 200 characters
  • Description (under video): 200 characters
  • Media: video
  • Formats accepted: MP4 or MOV
  • File size: Under 1GB for optimal performance
  • Video max: 2 minutes and 20 seconds
  • Video codec: H264, baseline, main or high profile with a 4:2:0 color space
  • Frame rate: 29.97 FPS or 30 FPS
  • Video bitrate: 6,000 -10,000k for 1080p (6,000k recommended), 5,000 - 8,000k (5,000k recommended) for 720p
  • Audio codec: AAC LC
  • Recommended aspect ratio: 16:9


Conversational ad CardBack to top

Conversational-ad-card

Conversational Cards allow the user to interact with your tweet. They can respond by hitting one of the buttons which have a hashtag on them to support their favorite team or unlock hidden content. Once they’ve interacted with it, they share your message with their followers.

  • Tweet copy: 140 characters
  • Hashtag: 21 characters
  • Prep-populated user tweet: 116 characters
  • Headline: 23 characters
  • Thank you text: 23 characters
  • Thank you URL (optional): 23 characters
  • Video (if used): same specifications mentioned in “Promoted video” section
  • Image (if used): 800 pixels x 320 pixels
  • File size: 3MB
  • File formats: .jpeg, .png, non-animated GIFs


Direct Message CardBack to top

twitter-dm-cards

An engaging video or image prompts the user to click an automated reply — one of four fully-customizable call-to-action buttons — which allows a bot to directly interact with the user through their direct message inbox.

Direct Message cards are still in beta, so any advertisers interested in using them should contact a Twitter representative for more information.

Tweeting with a purpose

Now that you've gained the knowledge of the best sizes and file types to build Twitter Cards with, it's time to Tweet your message to the world. Remember to keep in mind the types of images and ads that work best on Twitter to obtain the best results.

Social media ad dimensions

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Lynn Pedotto

Lynn Pedotto is a writer who holds an MS from Medill. In addition to covering all things social, she’s a policy wonk who loves to write about government.