With over 328 million monthly active users, Twitter is a lucrative platform for advertisers big and small. It offers numerous ad formats and you can certainly find one that fits your business needs.

To make it easy to get started, we’ve laid out the Twitter ad specs for each of the different Twitter Cards below.

Choose a Twitter Card type

Related: Everything you need to know about Twitter Cards.


Summary Card    Back to top

summary-card-Twitter

The Summary Card has many different purposes. It can be used to promote blog posts, news articles, products and even restaurants. It gives viewers a sneak peak into your content before clicking to your website. It can be used with an icon, a single image, multiple images or a GIF.

  • Title: 70 characters
  • Tweet copy: 140 characters
  • Description: 200 characters
  • Image size: at least 120 pixels by 120 pixels; 1MB maximum
  • Formats accepted: PNG, JPEG, GIF
  • Aspect ratio: 2:1


Summary Card with Large Photo    Back to top

Summary-with-large-photo

Summary Cards with a Large Image are designed to give the reader a rich photo experience. This Twitter Card features a large, full-width image alongside a tweet. Clicking on the image takes the user to your website.

  • Title: 70 characters
  • Tweet copy: 140 characters
  • Description: 200 characters
  • Image size: 280 pixels by 150 pixels (minimum); 1MB maximum
  • Formats accepted: PNG, JPEG, GIF
  • Aspect ratio: 2:1


Website Card    Back to top

website-card

Website Cards are best used for website conversion campaigns. They are designed to drive users to a specific, off-site URL.

  • Tweet copy: 140 characters
  • Website Title Length: 70 characters
  • Media: image
  • Size: 800 pixels by 418 pixels (3MB maximum)
  • Formats accepted: JPEG, PNG
  • Aspect ratio: 1.91:1


App Card    Back to top

App-card

The App Card is ideal for promoting mobile apps on Twitter. They display your app's name, description and logo.

  • Tweet copy: 140 characters
  • Custom icon image size: at least 800 pixels by 320 pixels
  • Title/price: pulled from link to the app store
  • Formats accepted: JPG, JPEG, PNG, GIF
  • CTA options: install (default if app is not installed), open (default if app is installed), play, shop, book, connect and order


Video App Card    Back to top

Video App Cards allow users to preview your app, which allows more educated and qualified downloads. The video plays automatically in timelines, giving you the chance to engage with your audience throughout their day.

  • Title (under video): 70 characters
  • Tweet copy: 140 characters
  • Formats accepted: MP4 or .MOV
  • File size: under 1GB for optimal performance
  • Video: 2 minutes and 20 seconds maximum


Player Card    Back to top

Player-card

Native to the Twitter platform, the Player Card offer users a one-click experience. It displays high-quality video content and is designed to be shown on a cost-per-view basis, meaning you pay only when someone clicks your video ad.

Think of the Player Card as you would a commercial. They essentially serve the same function on Twitter streams. You might use a video ad over an image ad if you have a product or service that might benefit from a demonstration — or if you are simply adapting a commercial for online consumption.

  • Tweet copy: 140 characters
  • Title (under video): 200 characters
  • Description (under video): 200 characters
  • Media: video
  • Formats accepted: MP4 or .MOV
  • File size: under 1GB for optimal performance
  • Video: 2 minutes and 20 seconds maximum
  • Aspect ratio: 16:9


Conversational Ad Card    Back to top

Conversational-ad-card

Conversational Cards allow the user to interact with your tweet. They can respond to your tweet by hitting one of the call-to-action buttons which have a hashtag on them. By choosing one option, the user unlocks hidden content that then shares your message with their followers.

  • Tweet copy: 140 characters
  • Hashtag: 21 characters
  • Pre-populated user tweet: 116 characters
  • Headline: 23 characters
  • Thank you text: 23 characters
  • Thank you URL (optional): 23 characters
  • Video (if used): same specifications mentioned in “Video App Card” or "Player Card" sections
  • Image (if used): 800 pixels by 320 pixels
  • File size: 3MB
  • File formats: JPEG, PNG, non-animated GIFs


Direct Message Card    Back to top

twitter-dm-cards

An engaging video or image prompts the user to click an automated reply — one of four fully-customizable call to action buttons — which allows a bot to directly interact with the user through their direct message inbox.

Direct Message cards are still in beta, so any advertisers interested in using them should contact a Twitter representative for more information.

Tweeting with a purpose

Now that you've gained the knowledge of the best sizes and file types to build Twitter Cards with, it's time to tweet your message to the world. Remember to keep in mind the Twitter ad specs that work best for your brand.

Social media ad dimensions

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Lynn Pedotto

Lynn Pedotto

Lynn Pedotto is a writer who holds an MS from Medill. In addition to covering all things social, she’s a policy wonk who loves to write about government.