If you are willing to explore Pinterest ads and hope to reach some success, you should know upfront everything about the updated 2024 specs for Pinterest ad formats to craft the perfect Pinterest ad.
While not the most popular social media platform among users, Pinterest advertising has occupied a unique spot in the industry. With over 450 million monthly active users, Pinterest is the go-to place for people who want to discover new products and ideas.
The Ultimate Guide to Pinterest Ad Specs (Updated for 2024)
Given that Pinterest ranks as the second most popular social media platform in the United States, it’s unsurprising that the majority of Pinterest users are located in the U.S. Research indicates that 85% of Pinners have purchased encountering a pin from a brand on Pinterest. Interestingly, even if your brand isn’t widely recognized, 97% of searches on Pinterest don’t include a specific brand name in the query.
Pinterest anticipates a surge in searches across various sectors, including travel, home, hobbies, and interests, in 2024. This underscores the opportune moment for ads to capitalize on this seemingly understated platform and be up-to-date with the 2024 specs for Pinterest ad formats.
Choose from the different Pinterest ad types listed below to find out their corresponding ad size and specs for 2024:
What Are the New Pinterest Ad Specs for 2024?
Standard image ads
Pinterest’s standard image ads focus on the strength of a single compelling image.
See the 2024 Pinterest ad specs for standard image ads below:
Creation
Images
Character Counts
| Account Eligibility | Reserved for business accounts only. |
| Platform for Creation | Crafted on desktop using PinBuilder for Ads or bulk editor. Another option is generating a new standard image ad while setting up a campaign in Ads Manager. |
| Application Scenarios | Applicable for both paid ad campaigns and organic impressions. |
| File Formats | Supported file types include .PNG or .JPEG. |
| Size Limitations | Limited to 20 MB on desktop and 32 MB in-app. |
| Ideal Aspect Ratio | Recommended aspect ratio is 2:3 or 1000 x 1500 pixels. Pins exceeding 2:3 may face cropping in users’ feeds. |
| Title Specifications | Input up to 100 characters. The initial 40 characters may display in users’ feeds, and titles appear in the home or search feed. Missing titles and rich Pin titles leave a void in the home feed. Note: For languages like Chinese, Japanese, Korean, Arabic, and other double-byte languages, only the initial 30 characters will be visible in users’ feeds. |
| Description Guidelines | Allows up to 500 characters. Descriptions are unseen in home and search feeds. Additionally, they don’t appear when ads are viewed up close. Descriptions aid algorithmic relevance for delivery. Including a description to enhance Pin or ad visibility to the right audience is advised. |
Standard width video ads
The Pinterest video specs for standard width ads maintain the same size as a regular Pin.
Explore the Pinterest video ad specs and make them an engaging format for your advertising needs.
Creation
Video Specifications
Character Limits
| Account Type | Exclusively for business accounts. |
| Creation Method | Desktop creation through PinBuilder for Ads or bulk editor. Alternatively, create a new video ad when setting up a campaign in Ads Manager. |
| Application Scenarios | Suitable for both paid ad campaigns and generating organic impressions. |
| File Formats | Supports .MP4, .MOV, or .M4V formats. |
| Video Encoding | Utilizes H.264 or H.265 encoding. |
| Maximum File Size | Allows files up to 2GB in size. |
| Video Length | Ranges from a minimum of 4 seconds to a maximum of 15 minutes. Recommended length for video ads is between 6 to 15 seconds. |
| Aspect Ratio | Optimal aspect ratios are shorter than 1:2 (width:height) and taller than 1.91:1. Preferred video formats include square (1:1) or vertical (2:3, 4:5, or 9:16). |
| Title | Up to 100 characters. Initial 40 characters may be displayed in feeds depending on the device. Titles appear in the home feed or search feed. If no title is provided and no rich Pin title exists, nothing will be displayed in its place. For languages like Chinese, Japanese, Korean, Arabic, and other double-byte languages, only the first 30 characters are shown in feeds. |
| Description | Up to 500 characters. Descriptions don’t appear in the home feed or search feed. Additionally, descriptions are not visible for ads when viewed up close. Used by the algorithm to assess relevance for delivery, entering a description is recommended to target the right audience. |
Max. width video ads
This particular Pinterest ad format offers expansive content that spans the entirety of users’ mobile feeds.
Refer to the following Pinterest ad specs tailored for max. width video ads:
Content Creation
Video Specifications
Character Limits
| Account Eligibility | Business accounts only |
| Creation Tools/Devices | Desktop users can utilize PinBuilder for Ads or the bulk editor. Additionally, creating a new video ad is facilitated during campaign setup in Ads Manager. |
| Creation Options | Reserved for paid advertising campaigns |
| Accepted File Types | .MP4, .MOV, or .M4V |
| Encoding Standards | H.264 or H.265 |
| Maximum File Size | Up to 2GB |
| Video Duration | Minimum 4 seconds, maximum 15 minutes. Recommended duration for optimal engagement: 6 to 15 seconds. |
| Aspect Ratio | Max. width videos should maintain an aspect ratio that does not exceed the height of a 1:1 aspect ratio. |
| Title | Allows up to 100 characters for your title. Depending on the device, the initial 40 characters may be displayed in users’ feeds. Titles will appear in the home feed or search feed when entered. In the absence of a title or rich Pin title, nothing will replace it. |
| Description | Up to 500 characters for your description. Descriptions remain hidden during home feed, search feed, or close-up views. Despite this, descriptions influence our algorithm’s relevance assessment for delivery. We advise adding a description to enhance your ad’s visibility to the right audience. |
Carousel ads
Carousel ads on Pinterest advertising showcase multiple images that users can swipe through. Below are the specific Pinterest ad size and specifications for carousel ads:
Creation
Images
Character Counts
| Account Type | Only available for business accounts. |
| Creation Tool/ Device | Desktop users can employ PinBuilder for Ads or the bulk editor. A new carousel ad can be generated when setting up a campaign in Ads Manager. |
| Creation Options | Applicable for both paid ad campaigns and organic impressions. |
| File Type | Accepted file formats include .PNG or .JPEG. |
| Max File Size | Each image should not exceed 20 MB. |
| Creative Quantity | A carousel can consist of 2 to 5 images. |
| Aspect Ratio | Optimal aspect ratios are 1:1 or 2:3. |
| Title | A maximum of 100 characters is allowed. The initial 40 characters may be displayed in users’ feeds. Titles appear in the home feed or search feed. In languages like Chinese, Japanese, Korean, Arabic, and other double-byte languages, only the first 30 characters will be visible in people’s feeds. |
| Description | Up to 500 characters can be entered. Descriptions do not show when viewing the Pin in the home or search feeds. Furthermore, they remain invisible for ads when viewed up close. Descriptions play a role in our algorithm’s determination of relevance for delivery. Entering a description is recommended to enhance the visibility of your Pin or ad to the target audience. |
Collection ads
Collections ads on Pinterest are designed to showcase one main image positioned above three smaller images, creating an attractive visual experience for users in mobile feeds.
Effectively organize your Pinterest campaign and guarantee the correct ad specifications for collection ads by taking note of the details below:
Creation
Static Image – Hero Creative
Video Hero Creative
Character Counts
| Account Type | Business accounts only |
| Where To Create | Desktop – PinBuilder for Ads or bulk editor; Ads Manager |
| Options for Reach | Can be used in paid ad campaigns or for organic impressions |
| File Type | .PNG or .JPEG |
| Max File Size | 10MB |
| Number of Creatives Allowed | 1 hero creative minimum of 3 recommended secondary creatives maximum of 24 secondary creatives |
| Aspect Ratio | Hero creative: 1:1 or 2:3 Secondary creatives: 1:1 or 2:3 (consistent aspect ratio for all secondary creatives) |
| File Type | .MP4, .MOV, or .M4V |
| Encoding | H.264 or H.265 |
| Max. File Size | Up to 2GB |
| Video Length | Minimum 4 seconds, maximum 15 minutes |
| Aspect Ratio | Shorter than 1:2 (width:height), taller than 1.91:1; Recommended: 1:1 or 2:3 |
| Title | Up to 100 characters; First 40 characters may show in feeds If no title is entered and no rich Pin title is indicated, nothing will be shown in its place. (Chinese, Japanese, Korean, Arabic, and other double-byte languages show only the first 30 characters) |
| Description | Up to 500 characters; Appears for organic Pins up close; Not visible for promoted collections ads unless viewed up close It is highly recommended to enter a description for better audience targeting. |
Shopping ads
Shopping ads on Pinterest showcase one image individually, allowing users to purchase the featured products conveniently. These ads adhere to the same 2024 specs for Pinterest ad formats for images.
Idea ads
Idea ads on Pinterest present a collection of various videos, images, lists, and custom text within a single Pin. Elevating an organic Pin into an Idea ad in countries where this Pinterest ad type is supported is possible.
Find out more details below to ensure compliance with the best aspect ratio for Pinterest Idea this 2024:
Creating Content
Images and Videos
Character Length
| Account Type | Solely for Business accounts. |
| Creation Tool/ Device | Accessible on desktop and mobile devices through the Pin creation tool. Also available during campaign setup in Ads Manager. |
| Creation Options | Suitable for both paid ad campaigns and organic impressions generation. |
| File Type | Image: Compatible formats include .BMP, .JPEG, .PNG, .TIFF, .WEBP. Video: Supported formats on iOS and Android are .MP4, .M4V, and .MOV. |
| File Size | It is recommended to keep the file size under 1 GB. |
| Maximum File Size | Android and iOS: Limited to 2GB. Web: Restricted to 100MB. |
| Video Encoding | H.264 or H.265 |
| Video Length | The maximum allowable duration is 5 minutes. |
| Resolution | For images and videos covering the entire screen, the suggested pixel size is 1080×1920 with a 9:16 aspect ratio. |
| Aspect Ratio | No specific restrictions for images or videos. Recommended to maintain a 9:16 aspect ratio. |
| Title | Limited to a maximum of 100 characters. |
| On Page | Keep within 250 characters for on-page content. |
| Safe Zones | Place text and essential elements within specified dimensions for optimum visibility on various devices: • Top: 270 px • Left: 65 px • Right: 195 px • Bottom: 790 px |
Showcase ads
Showcase ads on Pinterest constitute a multi-layered ad format incorporating multiple cards. Each swipeable card allows advertisers to include up to three features, each with outbound links leading to additional content, products, and more.
To adhere to the specifications for this specific ad format, consider the Pinterest dimensions and guidelines outlined below:
Content Creation
Images and Videos
Character Length
| Account Type | For Business accounts only |
| Where to Create | Accessible on both desktop and mobile devices through the Pin creation tool. Can also be accessed during campaign setup in Ads Manager. |
| Creation Options | Specifically designed for use in paid ad campaigns only. |
| File Type | Image: Supported formats include .BMP, .JPEG, .PNG, .TIFF, .WEBP. Video: Available formats on iOS and Android are .MP4, .MOV, or .M4V. |
| File Size | Up to 32MB |
| Video Length | Videos should range between 3-60 seconds. |
| Resolution | For full-bleed images and videos, or those extending to occupy the entire screen, the recommended pixel size is 1000 x 1500. |
| Aspect Ratio | Title Pin: 2:3 ratio Card: 2:3 ratio Feature: 1:1 static |
| Creative Limits | Card: Allows up to four cards in addition to the primary title Pin. Feature: Requires a minimum of 1 and a maximum of 3 per card. |
| Safe Zones | Place text and essential elements within the specified dimensions (342 x 430 pixels) to ensure optimal visibility on various devices. All creatives should avoid obstructing copy or logos with UI elements. For Showcase cards, avoid placing text or crucial information in the bottom 80px, as it will be covered. Safe zones are not applicable to features. |
| Text Overlay | Limited to a maximum of 10 words. The font must be legible. |
| Features | Restricted to 30 characters, including spaces. Titles exceeding 50 characters will be hidden. |
Quiz ads
Quiz Ads on Pinterest feature multiple-choice questions and answers, where advertisers can incorporate outbound links within each quiz result to lead users to products or more content.
Discover the 2024 Pinterest ad sizes for quiz ads below:
Creation
Images and Videos
Safe Zones
Character Length
| Account Type | Business accounts only. |
| Creation Tool/ Device | Desktop or mobile devices through Pin creation tool. Also available when setting up a campaign in Ads Manager. |
| Creation Options | Exclusive use in paid ad campaigns. |
| File Type | Image – .BMP, .JPEG, .PNG, .TIFF, .WEBP Video – .MP4, .MOV, or .M4V (available on iOS and Android only) |
| Max File Size | Up to 32MB |
| Video Length | Optimal duration between 3 to 60 seconds |
| Resolution | Recommended size of 1000 x 1500 pixels for full-bleed images and videos |
| Aspect Ratio | Title Pin: 2:3 ratio Results Pin: 2:3 ratio |
| Number of Ad Creatives | Up to three Results Pins along with one Title Pin. Emphasis on bold, lifestyle photography and a preference for inclusive and DEI representation. |
| Ad Dimensions | .MP4, .MOV, or .M4V |
| Guidelines | Creatives should avoid obscuring text or logos with UI elements. The bottom sheet overlaps with the Title Pin upon expansion. Consider placing important disclosures for restricted verticals at the top for continuous visibility. |
| Title | Maximum of 100 characters |
| Text Overlay | Limited to no more than 10 words, emphasizing legible font. Consider a layout with the brand logo, quiz title, and CTA stacked at the top of the Pin. |
| Questions and Answers | Questions up to 96 characters, including spaces. Answers up to 48 characters, including spaces. |
| Results | Title – Up to 100 characters. Description – Up to 500 characters. The “Visit Site” button cannot be edited, but the destination URL is customizable. |
Specified Pinterest Format for Video and Audio
Video and audio codecs
The platform also lays out the Pinterest ad specs for video and audio accompanying your ad creatives.
Here are the details for video and audio codecs that meet the 2024 specs for Pinterest ad formats:
Understanding How Ad Specifications Impact Your Pinterest Ad Campaigns
Now that you know the 2024 specs for Pinterest ad formats, you now possess an updated toolkit to ensure your ads are presented optimally to your audience.
Apart from compliance, being informed about Pinterest ad sizes for various ad types is essential for the following reasons:
Become an Expert in Social Media Ad Specs This 2024
Our goal is to keep media buyers updated on the latest developments, not just on Pinterest but across various paid social media advertising platforms. Explore our ad specs guides for Facebook, YouTube, and other platforms through the links below:
