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Our 2023 Q4 analysis explores:
- Key factors driving CPV rates and engagement trends on YouTube.
- Track view rate and video completion metric shifts from top channels and categories.
- Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.
How Consumers Discover the Best Deals
- Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
- See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.
The Evolution of 2023 Holiday Shopping
- Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
- Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.
2023 Q3 CPV Key Players and Trends in YouTube Advertising
- Explore viewer engagement trends and ad spend focus.
- Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.
Discover 2023 Q2 CPV trends for YouTube advertising
- Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods.
- Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.
Discover 2023 Q1 CPV trends for YouTube advertising
- Explore industry-specific view performance in YouTube TrueView Instream for Q1 2023.
- Learn about the shift in CPV momentum over the last four quarters.
Uncover the 2021 YouTube Skippable campaign trends
- The latest statistics on device trends that marketers should keep in mind
- How the big screens helped advertisers leverage their ad campaigns
- Examine different YouTube Skippable metrics, CPV, CPM, VR, and CVR for each industry
We'll Updated YouTube Shifts Throughout Covid
- YouTube: Watchtime Explosion
- YouTube: March Cost Per Views and CPM
- YouTube: Where People Are Watching
- Changing Consumption
- Evolving Responsibility About Brand Safety
Stand out on the world’s premier video platform
- How you stack up against your competitors by view rate and cost
- The latest demographic, seasonality and device trends to consider
- New ways to think about targeting and testing your audience
The audience advertisers miss during the holidays
- How advertisers distribute budgets across parents and non-parents
- Adult spending habits and seasonal trends to consider
- A definitive action plan for the most holiday impact
Giving baby boomers a closer look
- How to bridge the gap between young and older audiences
- Identify what resonates best with each generation
- Industry tips to expand beyond your target audience
Game-changing benchmarks to appeal to an immersed audience
- Seasonality trends, device use, demographics and more
- Why YouTube gaming ads cost more than other industries
- How to tap into your target audience with a sample media plan
Benchmarks comparing metrics across 25 industries
- A look across industry metrics for view rate and costs
- How to tap into the unknown audience to expand your reach
- Why your audience cares about more than one topic
