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What's inside our 2025 YouTube Ads Benchmark Report:
Shifts in CPM, CPV, and CPC costs across major video ad formats
The impact of expanded inventory and connected-TV viewing on view rates and CPMs
2026 planning principles based on market conditions and trends
What's inside our Q2 2025 Facebook Benchmark Report:
Breakdown of Facebook ads CPM and CPC shifts
Engagement and CTR benchmarks insights to guide optimization
Strategic takeaways to plan for Q3 and Q4 2025
What's inside our Q2 2025 Report:
Analysis of cost trends and performance across key YouTube ad formats
Overview of YouTube ad cost movement and cross-device delivery efficiency
Data-driven insights to optimize CPV, CTR, and view rate
What's inside our 2025 Instagram Stories Ads Insights:
Analysis of ad load, placement dynamics, and user behavior in Stories
Strategic insights on Instagram Stories ad placements to boost engagement
Key Instagram story stats to guide smarter campaign planning in 2025
What's inside our 2024 Global YouTube Ads Data and Insights:
Global performance trends across APAC, EMEA, and North America
Strategic timing insights for cost-efficient delivery
Regional engagement shifts: when costs and performance spiked or held steady despite auction pressure
What's inside our Q1 2025 Facebook Benchmark Report:
Key shifts in Facebook ad performance across campaigns
Placement-level insights on cost-efficiency
Strategic takeaways to align creative, placements, and automation
What's inside our Q1 2025 Report:
Cost-efficiency trends across Skippable, Non-Skippable, Bumper, and Demand Gen formats
Connected TV and Mobile ad performance breakdowns
Creative best practices and engagement benchmarks to guide Q2 planning
What's inside our 2024 Facebook Benchmark Report:
Trends in CPM, CPC, and CPV costs
Performance insights by campaign objective
2025 Q1 forecast based on historical trends
What's inside our 2024 Benchmark Report:
Insights into cost-per-view (CPV) trends from Q1 to Q4 2024
View rate trends and how creative strategies impact performance
Prevailing view rates and costs based on different campaign objectives
What's inside our 2024 Q3 Report:
Key performance benchmarks, including CPV, VR, and VCR
Impact of CTV on audience engagement across larger screens
Top industries showing increased demand this quarter
What's inside our 2023 Facebook Benchmark Report:
Key Cost and Engagament Trends
Winning Objectives for 2023 (and 2024 Holiday Strategies)
2024 Q4 Holiday Performance Forecast
What's inside our 2024 Q2 Report:
Quarterly and Yearly CPV Trends
Industry-Specific CPV and View Rate Trends
Device Comparison and Cost Efficiency Analysis
What you can find on our 2024 Q1 report:
Overall Cost Performance and Industry-Specific Insights
Mobile and Connected TV YouTube Ads Metrics
Key Ad creative Strategies and Ad Lengths
Our 2023 Q4 analysis explores:
Key factors driving CPV rates and engagement trends on YouTube.
Track view rate and video completion metric shifts from top channels and categories.
Use our detailed cost and performance data as a strategic benchmark for your 2024 YouTube ad spends.
How Consumers Discover the Best Deals
Introducing Q5 - the period between Christmas and mid-January, and how this "invisible quarter" offers a unique set of advantages.
See the significant shift towards online shopping, with larger budgets and a condensed shopping window concentrated in late November.
The Evolution of 2023 Holiday Shopping
Explore a comprehensive analysis of how consumer behavior during the holiday shopping season has evolved.
Learn the importance of a strategic presence during Thanksgiving week as the demand increases in a condensed shopping period.
2023 Q3 CPV Key Players and Trends in YouTube Advertising
Explore viewer engagement trends and ad spend focus.
Our report offers a detailed breakdown of key metrics, including CPV, view rates, and video rates. Track how these campaigns evolved from Q3 2022 to Q3 2023, providing a strategic benchmark for your YouTube advertising strategies.
Discover 2023 Q2 CPV trends for YouTube advertising
Explore the prime influencers of YouTube CPV in Q2 2023 compared to prior periods.
Examine the breakdown of YouTube InStream Skippable campaigns with a Views objective, highlighting crucial metrics such as CPV, view rates, and video rates.
Discover 2023 Q1 CPV trends for YouTube advertising
Explore industry-specific view performance in YouTube TrueView Instream for Q1 2023.
Learn about the shift in CPV momentum over the last four quarters.
Uncover the 2021 YouTube Skippable campaign trends
The latest statistics on device trends that marketers should keep in mind
How the big screens helped advertisers leverage their ad campaigns
Examine different YouTube Skippable metrics, CPV, CPM, VR, and CVR for each industry
We'll Updated YouTube Shifts Throughout Covid
YouTube: Watchtime Explosion
YouTube: March Cost Per Views and CPM
YouTube: Where People Are Watching
Changing Consumption
Evolving Responsibility About Brand Safety
Stand out on the world’s premier video platform
How you stack up against your competitors by view rate and cost
The latest demographic, seasonality and device trends to consider
New ways to think about targeting and testing your audience
The audience advertisers miss during the holidays
How advertisers distribute budgets across parents and non-parents
Adult spending habits and seasonal trends to consider
A definitive action plan for the most holiday impact
Giving baby boomers a closer look
How to bridge the gap between young and older audiences
Identify what resonates best with each generation
Industry tips to expand beyond your target audience
Game-changing benchmarks to appeal to an immersed audience
Seasonality trends, device use, demographics and more
Why YouTube gaming ads cost more than other industries
How to tap into your target audience with a sample media plan
Benchmarks comparing metrics across 25 industries
A look across industry metrics for view rate and costs
How to tap into the unknown audience to expand your reach
Why your audience cares about more than one topic
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