You’ve been using hashtags as part of your social media marketing and advertising strategy for what seems like a lifetime. In a little more than 10 years, the ‘hash’ symbol has evolved into a fundamental aspect of social media and the way we use each platform.
Whether you’re reporting on a breaking news story, promoting an event or launching your latest product, hashtags allow you and your followers to group together messages and content on a specific topic.
However, while using hashtags can be a useful social media marketing technique, it can always be a great idea to use a tool or platform to help you choose, create and track hashtags that you use in your business posts.
We’ve rounded up seven of the most powerful hashtag tools for you, the social media marketer, can use to enhance the performance of your social content.
7 hashtag tools for social media marketers
These guys have been at the top of the hashtag tool game for a long time now. You can identify the top hashtags and influencers in your niche or industry. If you’re currently focused on Twitter and/or Instagram, then it might well be worth checking Hashtagify out.
In their own words, “[Hashtagify] will help you amplify your reach, identify and reach the right influencers, track your competitors and make smarter marketing decisions to secure new business.”
Keyhole is an automated social media analytics platform. You’ll be able to measure real-time and historical social media data and use the platform to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. As a social media marketer, you’re probably licking your lips!
If you’re completely bamboozled by hashtags and have no idea where to start, RiteTag might be worth a try. You’ll get hashtag suggestions for images and copy based on what people are currently engaging with through hashtags in real-time.
Keen to know what is trending in your town or city? Trendsmap shows you the latest trends from Twitter based on location. It’s pretty useful if you’re a business based in a particular area. The platform will let you know of trending hashtags, users and phrases in an area that you search for. Oh, and it’s a pretty nice tool to use as well!
Following hashtags over time can be quite an effective way of gauging how people are interacting with that brand or topic. With TweetChat, you search for a hashtag and it will show a stream of tweets with the hashtag attached. The platform lets you engage with the users who have used that hashtag.
Mention acts a lot like Google Alerts, but offers much more for marketers. In short, you’ll get live updates about your brand from around the web, including social media. Hashtags obviously form an important part of that, but for an all-purpose media monitoring tool you’ll be hard pressed to find a better option than Mention.
If you’re tired of having to manually add hashtags to your social posts then AutoHash could be your favorite hashtag tool of the year. AutoHash finds the best hashtags for your Instagram photos based on the objects in your photo. The days of copying across previous hashtags from that list in your ‘notes’ app are over!
We’d suggest you take some time to figure out what you really need to get from a hashtag tool and then have a look through these seven options – some might be better suited to your needs than others.