Strike Overview
- As the buzz around CTV advertising grows, you might be asking: how can a YouTube CTV advertising agency deliver better results without the hefty price tag?
- Strike Social’s 2024 YouTube campaign data reveals that brands using CTV platforms like YouTube TV and Google TV achieve significant cost savings, including up to 7% lower CPM for non-skippable ads and a 15% reduction in CPV for skippable ads.
- By partnering with a YouTube advertising agency, you can gain advanced analytics, precise campaign optimization, and flexible scaling—crucial for capturing audiences during fast-paced campaigns like the 2024 holiday season.
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If you’re considering working with a YouTube advertising agency with strong experience with CTV to maximize your ad spend on video advertising, we’re here to show you how partnering with experts like Strike Social can make a real difference.
Key Reasons to Use a YouTube Advertising Agency for CTV Ads
Outsourcing your Connected TV advertising to a specialized agency might seem a significant step, but it can ease the workload on your team. Here’s how collaborating with a YouTube advertising agency skilled in YouTube CTV media buying can simplify the transition from social media to CTV and overcome the challenges of expanding your advertising efforts.
A CTV advertising partner brings immediate expertise and experience
Instead of going in blind as your team grapples with the ins and outs of advertising on CTV ad platforms such as YouTube TV and Google TV, hiring a YouTube CTV advertising agency can be much more beneficial. They already possess the foundational knowledge and beyond, having run both video and CTV ad campaigns, which enables faster campaign launches since the learning curve is effectively bypassed.
Furthermore, social media advertising agencies utilize tried-and-tested strategies tailored for each campaign. Whether your planned YouTube CTV ads aim to raise awareness, increase website traffic, or generate sales, a CTV ad agency can help you develop a personalized approach to how your Connected TV ads can bring the best results at optimized costs.
Hiring a YouTube CTV ad agency is ideal for brands seeking efficiency and speed
The rise of CTV advertising shows no signs of slowing down in 2024. With U.S. CTV ad spending projected to reach $22.7 billion—a 12% increase from 2023—and 37% of CTV users planning to start holiday shopping earlier this year, time is of the essence. The short window before the holiday season makes it challenging to train your team on YouTube TV and Google TV platforms quickly enough to meet demand.
Therefore, a YouTube advertising agency is your best solution for quickly catching up and reaching the largest audience as they turn from YouTube apps to their Connected TV screens during the year’s busiest retail season.
Skip the need for extensive CTV training resources and workshops
While it’s essential for your team to understand the basics of advertising on CTV, working with a YouTube advertising agency experienced in both social media and CTV can save you from the time-consuming and complex training required to master these platforms. Although introductory courses on Connected Television advertising might only take a day, achieving true proficiency can require weeks or even months of training.
By the time your team completes the necessary training, you may miss out on valuable time that could have been spent refining your CTV ads, such as determining optimal ad lengths or identifying whether YouTube TV or Google TV ads perform better for your brand.
Gain access to advanced CTV advertising tools and technologies
A specialized YouTube CTV advertising agency comes equipped with the knowledge and experience needed to make your CTV ads thrive within the YouTube and Google advertising networks. They utilize advanced tools and technologies specifically designed to streamline CTV advertising. These cutting-edge tools simplify campaign management, enhance targeting capabilities, provide deeper insights, and complement your existing social media advertising efforts.
From crafting a customized media plan that mirrors successful strategies in your industry to using a single tool that manages both social media and CTV campaigns, a YouTube ads agency has everything necessary to optimize your advertising campaigns. For example, they can simultaneously manage your YouTube social media ads and your newly developed YouTube Connected TV ad campaign, ensuring consistency and maximizing effectiveness across these channels.
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Strike Social’s Approach to Advertising on CTV Platforms
Strike Social has established itself as a trusted leader in social media advertising, and we’ve successfully expanded into Connected TV advertising. With over a decade of experience running and managing social media ads, we bring the same level of expertise and commitment to enhancing our CTV ad technology and services.
Here’s how we streamline CTV media buying on YouTube and Google TV for our clients:
Integrated Solutions for YouTube CTV Advertising
Strike Social is renowned for its success on YouTube advertising and other major social media platforms. Our expansion into YouTube CTV is powered by advanced machine-learning technology, enabling us to manage social media and CTV ads on a single platform. This integration allows us to apply successful social media strategies to Connected TV campaigns, optimizing performance across all advertising channels.
Our YouTube advertising services are designed to smoothly transition your existing YouTube-only strategy to include Connected TV (CTV). We integrate Connected TV ads into your existing social media ad strategy, accelerating results and optimizing ad placements on YouTube TV and Google TV.
Further Reading
How to Set Up Google TV Ads for Your YouTube Campaigns
Google and YouTube TV ads cater to different audience behaviors and provide distinct advantages. Both Google and YouTube TV ads serve as valuable extensions for expanding the reach and awareness of their YouTube campaigns.
Tailored CTV Media Solutions for Unique Brand Needs
We recognize that each brand is unique and approach them as such. However, it’s also crucial to reference successful campaigns within the same industry or with similar parameters to create an effective media plan for clients looking to expand into YouTube CTV ad platforms.
For instance, if an automotive brand seeks to extend its YouTube advertising to include Google TV and YouTube Connected TV ads, we consider factors and references from previous or current campaigns such as:
- YouTube campaigns managed within the same industry
- CTV campaigns with similar desired ad formats and placements
By understanding the unique needs and challenges of the automotive brand, we gather additional resources based on, but not limited to:
- Audience targeting, such as age, location, etc.
- Budget constraints
- Required outcomes (e.g., impressions or views)
With our experience and expertise in managing and delivering results for Connected TV ad campaigns and tailored strategies for each unique client, we develop a specific media plan that ensures effectiveness and cost-efficiency.
Streamlined Campaign Management and Optimization
At Strike Social, we know that continuous optimization is key to maximizing the effectiveness of YouTube CTV campaigns. That’s why we provide 24/7 monitoring to ensure your campaigns perform at their best throughout their entire duration.
Our proprietary ad tech tool features a Pacing Dashboard, which helps us quickly identify pacing issues and maintain consistent budget distribution. With our specialized YouTube CTV ads team constantly overseeing campaigns, we can maintain consistent ad views as required by the campaign’s timeline while keeping CTV advertising rates under control.
Comprehensive Support and Reporting
From the initial planning stages to execution and reporting, Strike Social offers comprehensive support for your YouTube CTV advertising initiatives. We keep you informed about your campaigns’ progress, continually sharing insights on performance and potential optimizations to enhance results and reduce costs.
Recognizing that social media advertising can change rapidly, we also understand that the same applies to Connected TV advertising. Therefore, in addition to openly communicating the optimizations and recommendations our YouTube CTV ad tech suggests and our team implements, we offer (upon request) a dashboard where you can monitor your campaigns in real time while awaiting regular updates or meetings with your assigned experts.
Getting Started with Strike Social’s YouTube Advertising Services
Ready to experience top-tier YouTube advertising services that optimize your CTV ad costs? Here’s how our streamlined process will get your holiday CTV campaigns up and running in no time:
Initial Consultation
To kick off, contact our team to explore the benefits of YouTube CTV advertising and how it can expand your brand’s reach. We offer personalized demos to provide a tailored strategy and a walkthrough of how your campaigns will be activated and managed using our system.
During our call, we’ll focus on understanding your specific needs for integrating YouTube TV and Google TV ads into your campaigns. We’ll offer initial optimizations and recommendations to give you a clear view of our expertise and how we can drive better results for you.
Advertisers face a unique challenge with the 2024 political ad spending season coinciding with the early holiday advertising period. Our demo will address how to effectively enter the YouTube CTV market while minimizing costs and reaching the right audiences, even amidst the heightened ad competition.
Further Reading
5 Reasons Why Google TV Ads Should Be Part of Your YouTube Ads Strategy
As Google TV grows, you may wonder if it’s worth adding to your brand or client’s advertising strategy. Before making a decision, it’s important to weigh the benefits of incorporating Google TV into your advertising mix.
Pre-launch Phase
Once we’ve established your campaign goals, we begin the pre-launch phase. Here, we prepare a detailed brief and media plan to align your social media and CTV campaigns on YouTube for optimal performance. Key steps in this phase include:
- Brand Safety Settings: We incorporate negative keywords and precise geo-targeting to ensure your ads are displayed in safe and appropriate environments.
- Audience Targeting Optimization: Our team conducts thorough research to fine-tune audience targeting. For example, if targeting a luxury automotive brand, we refine age ranges and income levels to focus on the most relevant segments, such as high-income households aged 35-55.
CTV Campaign Launch and Management
Strike Social utilizes over ten years of successful YouTube advertising data to create similarity matrices for audiences and industry sectors, allowing us to reach the most relevant audiences at the lowest cost-per-action.
By combining machine learning and AI capabilities of our proprietary tool, Campaign Lab, alongside the expertise of our dedicated YouTube CTV ads team, we ensure campaigns are run efficiently and optimized as needed. Our advanced tools and expert optimizations during this phase include:
- Campaign Generator: Analyzes input criteria to suggest effective budget allocations, audience segments, and additional targeting options based on campaign objectives.
- Data Insights: Sets appropriate campaign pricing with benchmarks like minimum and maximum CPM, as well as median rates, for better bid margin allocation.
- Pacing Dashboard: Monitors spending and performance of ongoing YouTube and YouTube CTV campaigns to maximize returns throughout the campaign flight.
Achieve Exceptional Results by Partnering with a YouTube Marketing Agency for Connected TV
Working with the right YouTube ads agency can unlock results beyond your expectations. With Strike Social by your side, you’ll benefit from a dedicated team focused on optimizing performance and delivering superior results for your campaigns. Whether you plan on expanding to YouTube TV and Google TV ads, we aim to equip you with the expertise and tools needed to excel.
To learn more about our YouTube advertising or to request a personalized walkthrough of our advanced ad tech tools, fill out the form below.
