Boost Brand Visibility with YouTube Video Views Campaign Even During Marketers’ Peak Season
5.3M
Total Video Views
This Q4 HVAC awareness campaign surpassed the expected ad video view, showcasing the efficacy of the YouTube Video Views Campaign.
43%
YouTube Shorts
Views Distribution
YouTube Shorts gathered a significant portion of the total ad views, aligning with the growth of short-form content viewers.
59%
Better Than
Guaranteed Rate
The campaign outcome exceeded expectations, indicating a highly successful HVAC marketing effort during the holiday advertising peak season.
During Thanksgiving week, the busiest shopping period in the United States, an HVAC company set out to elevate its brand visibility and consumer engagement through a meticulously crafted media plan. The challenge was to stand out amidst a deluge of seasonal marketing and achieve this cost-effectively in the face of fierce competition in the auction.
A critical aspect of the strategy was targeting In-Market audiences, particularly sports content viewers renowned for their brand loyalty and high engagement potential. This approach underpinned the campaign’s success, facilitating a direct connection with an audience likely to resonate with the HVAC company’s message.
Campaign Strategy and Execution
This YouTube HVAC case study shows how advertisers can utilize Video View Campaign ad format and Non-Skippable ads to cater to different audience behaviors and preferences. VVC, powered by YouTube’s AI, offered adaptability across various formats, including skippable in-stream, in-feed, and Shorts, ensuring broad reach.
Conversely, YouTube Non-Skippable ads guarantee that the brand’s complete narrative reaches the audience, an essential strategy for sustained message delivery.
The HVAC company’s Q4 campaign serves as a blueprint for leveraging YouTube ad formats effectively, emphasizing the need for adaptive strategies, precise audience targeting, and comprehensive device engagement to stay ahead of the competition during the peak holiday season.
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