Strike Social Case Study - Health and Fitness Brand - Facebook Ad Strategies Driving 290K Digital Club Memberships

Health and Fitness Facebook Case Study


Team of Dedicated and Global Experts: Strike Social’s Approach to Facebook Local Fitness Club Advertising

300k+

Digital Club Sign-ups

The number of digital signups achieved through the efficacies of Facebook Ads.

1.5 Million+

Campaign Link Clicks

Facebook Ads drove significant traffic to the fitness clubs’ websites month after month.

700+ Million

Total Impressions

Utilizing AI-powered functionality within Facebook Ads, the campaign successfully expanded its reach and enhanced brand visibility and recognition.

Understanding that the key to client satisfaction involved more than just the timely execution of strategies, such as creative swaps and campaign optimization, our team recognized the necessity of a dedicated, hands-on approach. To this end, Strike Social mobilized a team of 50 Facebook media buyers experts, each driven by a shared objective to enhance efficiency across every local club campaign.

The impressive results of this Facebook ad awareness and consideration campaign are a testament to the power of a well-crafted media plan, the strategic use of technology, and the relentless dedication of a globally coordinated team. Through Strike Social’s efforts, the brand not only reached but surpassed its goals, setting a new benchmark in digital advertising within the health and fitness industry.

Campaign Strategy and Execution

The success of this Facebook ad campaign was due not just to the strict implementation of strategies but also to the innovative application of Meta’s advertising technologies and new AI-powered campaign features, further propelled by the addition of expert media buyers exclusively focused on the campaign’s triumph.


Strike Social’s global team’s commitment to 24/7 monitoring and our agile response to the campaign’s evolving needs guaranteed that the health and fitness brand met and exceeded its ambitious objectives.


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Strike Social Facebook Mobile Mockup for Case Study
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