Client Objective

To highlight the durability and performance of its latest product line to Australian consumers, a global electronics brand partnered with Strike Social to expand its reach across Meta platforms.

Strike Social effectively reduced ad costs while enhancing reach and engagement through precise campaign management and strategic execution. By fine-tuning targeting strategies, the team ensured smarter ad spend allocation, reinforcing its expertise in optimizing Facebook video campaigns for maximum performance.

62%

Overall profit margin from the campaign

47%

Cost-per-mille (CPM) efficiency achieved

71%

Impressions from Facebook Feed placements

Maximizing Impact with Meta Video Ads

Using historical insights, Strike Social refined audience targeting by focusing on Parenting and Shopping audiences, which drove stronger engagement. The team’s precise budget distribution ensured:

• 71% of impressions came from Facebook Feed due to its high engagement potential.

• Instream Video placements achieved a 28.35% engagement rate, proving highly effective in audience interaction.

• Stories and Video Feed ads contributed 12% and 15% of impressions, rounding out a multi-placement approach.