Back To School Advertising Syllabus on Current Market Trends

Back-To-School Advertising Trends and Insights

Even with costs soaring, data shows that parents will continue to spend on school-related products.

Heading through the busiest months for school shopping, August until September, clothes and school necessities fill shopping bags in preparation for 2022 schooling. Let’s take a look at some of the back-to-school advertising trends

In July, our data scientists saw brands launch campaigns for back-to-school customers. Including an always-on campaign in your BTS strategy is a viable idea. Media buyers should consider a wide range of consumers, from the early bird shoppers looking for the best deals and late shoppers.

Even with costs soaring, data shows that parents will continue to spend on school-related products. Conversely, businesses invest money in ads and marketing to help empty their warehouses and fight rising inventories.

The Strike Social team has gathered the latest back-to-school advertising trends and insights to help marketers develop a cost-effective media plan and drive campaigns to relevant consumers.

Related Article: Summer Advertising Trends and Insights for Marketers

Back-To-School advertising trends and insights strike social

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