Back-to-school shopping season is one of the most important shopping events of the year for retailers. It means there are multiple opportunities out there for advertisers as long as they understand the characteristics of back-to-school shoppers.

Did you know people are more likely to use mobile in their web searches during the summer because they spend more time outdoors or traveling?

As the searches for back-to-school items start to grow in July and reach a peak in August, the time to get your message out there is now.

Strike Social compiled data, tips and insights to help you get your social advertising ad strategy right and increase your back-to-school sales this year.

Related: 6 steps to creating a plan for social media advertising.