While most Americans consider the summer a time for fun and to slow down, brands find in the season a great opportunity to engage with their most valued customers and speed up their social media advertising efforts.

The opportunities follow the trend of increased spending with barbecues, picnics, fireworks and booze in the summer, especially during the summer holiday circuit — Memorial Day, Fourth of July and Labor Day.

With so much activity going on everywhere, brands can explore the major trends in the season to craft the perfect ad during the summer. Check out Strike Social's infographic below for useful summer stats and ideas for advertisers.

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Summer infographic strike social 2017

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Ligia Aguilhar

Ligia Aguilhar

Ligia Aguilhar is a Content Specialist at Strike Social and holds an MS from Medill. She was born in Brazil and has traveled the world, from Silicon Valley to Seoul, to cover tech.