Client Objective
Leading into the East Coast’s peak summer tourism season, a countryside vineyard and hospitality brand partnered with Strike Social to increase link clicks to promote their wine tastings, curated events, and destination experiences.
The brand’s primary challenge was standing out and capturing user attention during a highly competitive travel period heavily saturated with festivals, outdoor attractions, and other seasonal events.
Campaign Outcome
Strike Social executed an intent-based targeting strategy paired with agile placement optimization, effectively bypassing the high costs of peak-season advertising.
400%
Link clicks delivered vs. guaranteed
68%
Overall cost per link click (CPLC) efficiency
86%
Link clicks from Facebook Reels Overlay
A Season of Luxury Experience for Wine Lovers
- Breaking Through the Summer Tourism Peak: The campaign capitalized on the East Coast’s peak summer tourism season. To stand out during a highly competitive travel period saturated with festivals and seasonal events, capturing users during immersive, scrolling experiences was vital to grabbing attention.
- Intent-Based Targeting: The strategy targeted niche segments like “Wine Enthusiasts” and “Wine Pairings” to successfully promote high-end tastings to users with a clear affinity for wine and dining.
- Placement Optimization: By quickly identifying performance trends, the team leaned heavily into Facebook Reels Overlay, which captured the majority of all link clicks and pushed budget flow to the most cost-effective inventory.
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