Summer is a time when families vacation, relax and get out of the house to celebrate the warmer weather. It’s also a time when brands have the opportunity to engage with their audience through strategic summer advertising campaigns.

To launch an effective summer advertising campaign, it’s important to take into account shopping insights, travel trends and how Americans spend summer—including holidays like Fourth of July and Labor Day.

Brands should consider mobile use and socialization as key factors for ramping up their social media advertising this summer, taking note of stats and popular trends below. Check out Strike Social’s infographic for helpful statistics and ideas for summer advertisements.

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